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Rescooped by Vicky Loi from Tourism Social Media
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How Online Reviews and Social Media Took My Travel Business From Blah to Boom - Successful Blogging

How Online Reviews and Social Media Took My Travel Business From Blah to Boom - Successful Blogging | BRANDing and online REPUTATION | Scoop.it
I love a story where a small business goes head to head with bigger businesses and wins, don’t you? So I got pretty excited when I heard tour operator Sean Blocksidge talk at the recent Social Media Tourism Symposium.

Via Wendy Forbes
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Rescooped by Vicky Loi from eTourism Trends and News
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How to personalize travel websites for independent travel brands

How to personalize travel websites for independent travel brands | BRANDing and online REPUTATION | Scoop.it
Travel brands that address multiple communities or brand positions are challenged to deliver customized experiences across demographics with a limited number of resources. Website optimizers Qubit have cobbled together the top ways to deliver a customer-specific experience that enhances the bottom line through more successful merchandising. Many of these techniques are easily deployed by larger travel brands who have these A/B abilities embedded in daily operations; for others, these are reminders of various techniques available to grow revenues through personalization.
Via Roland Schegg
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How do beauty product ads affect consumer self esteem and purchasing?

How do beauty product ads affect consumer self esteem and purchasing? | BRANDing and online REPUTATION | Scoop.it
“ Ads featuring beauty products actually lower female consumers' self-esteem, a new study has found.”
Via Nikita Wilson
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Rescooped by Vicky Loi from eTourism Trends and News
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17 Ways to a More Visible Social Presence

17 Ways to a More Visible Social Presence | BRANDing and online REPUTATION | Scoop.it

Is your social media presence working tirelessly to link you to your clients? Are you making it easy for people to find you or your agency on social media? Or is your social presence in need of some ‘attitude adjustment’? 

Here’s a checklist of tactics, from novice to advanced, to increase your agency’s visibility on leading social platforms.


Via Roland Schegg
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Rescooped by Vicky Loi from eTourism Trends and News
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Digital checklist for nurturing online trust

Digital checklist for nurturing online trust | BRANDing and online REPUTATION | Scoop.it
“ Today’s travel industry is dominated by digital. Of the billions of passengers that travel the globe, 74 percent book online but what about online trust?”
Via Roland Schegg
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Rescooped by Vicky Loi from eTourism Trends and News
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How Well Do Airlines Deal With Customers' Twitter Requests?

How Well Do Airlines Deal With Customers' Twitter Requests? | BRANDing and online REPUTATION | Scoop.it
“ A recent analysis of 40,000 tweets sent by 26 brands reveals that some companies are great at responding to customers’ needs while others direct their requests to email or phone numbers. ...”
Via Roland Schegg
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Rescooped by Vicky Loi from eTourism Trends and News
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What to do when your social media accounts are hacked

What to do when your social media accounts are hacked | BRANDing and online REPUTATION | Scoop.it
Many brands have had their social media accounts compromised, with followers or fans often on the receiving end of weird or spam messages and content.
Via Roland Schegg
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Rescooped by Vicky Loi from Digital-News on Scoop.it today
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Establishing a Brand Personality

Establishing a Brand Personality | BRANDing and online REPUTATION | Scoop.it
“ New businesses must establish a brand logo and position their product offerings in a way that projects the desired brand image to consumers.”
Via Thomas Faltin
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Rescooped by Vicky Loi from eTourism Trends and News
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The true next generation traveler leaves Facebook, turns to Twitter

The true next generation traveler leaves Facebook, turns to Twitter | BRANDing and online REPUTATION | Scoop.it
“ The latest stats coming from the US are intriguing: teens are turning away from Facebook and choosing Twitter as their most important social network.”
Via Roland Schegg
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Rescooped by Vicky Loi from Italia Mia
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Road map to success, Italian style-Telegraph

Road map to success, Italian style-Telegraph | BRANDing and online REPUTATION | Scoop.it
“What does the label "Made in Italy" signify today? Behind the glamour of the catwalk, how have Italy’s star brands weathered the financial crisis? Luke Leitch set off to find out”
Via Mariano Pallottini
Vicky Loi's insight:
"Made in Italy"
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Rescooped by Vicky Loi from Tourism Social Media
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Facebook Fan Pages Worldwide Ranking Catalogue by Category and Country

Facebook Fan Pages Worldwide Ranking Catalogue by Category and Country | BRANDing and online REPUTATION | Scoop.it
“ Browse all Facebook pages and discover the most important KPIs and amazing insights. Select the country and category to refine your results.”
Via Robin Good, Wendy Forbes
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Rescooped by Vicky Loi from eTourism Trends and News
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A map of the world's favorite websites highlights the raging battle for Number One

A map of the world's favorite websites highlights the raging battle for Number One | BRANDing and online REPUTATION | Scoop.it
Short and sweet, the graphic below shows which website is the most popular in every country, as measured by Alexa. The world’s favorite websites are not all that surprising, but they do show how the competition for the world’s attention is playing out – at least via Alexa’s tracking methods. Yahoo has only Japan in its column. This is surely going to be increasingly problematic given that company’s continued investments in M&A – although perhaps the purchasing of well-trafficked sites like Tumblr will help them get a foothold in the coming yea
Via Roland Schegg
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Dunkin' Donuts: How Dunkin' Donuts Keeps Its Passionate Fans Running on Social Media -- Live from BlogWell | SocialMedia.org

“From SocialMedia.org's BlogWell Boston: Dunkin' Donut's Jessica Gioglio explains how they keep their passionate fan base running on social media. (Just live blogged the @DunkinDonuts presentation at #blogwell.”
Vicky Loi's insight:
"We don’t own our social media channels, our fans do !" -mantra
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Rescooped by Vicky Loi from Public Relations & Social Marketing Insight
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Why are Brand Culture, Personality and Voice So Important? | Business 2 Community

Why are Brand Culture, Personality and Voice So Important? | Business 2 Community | BRANDing and online REPUTATION | Scoop.it
An excellent post by Annie Infinite which includes the following: ...There are five qualities, in step with brand personality, that seem to be common to every good social media engagement strategy that I’ve seen or executed:1. Authenticity2. Relevancy3. Respectfulness4. Integrity5. Fervor (a lust to spend your life doing what you are doing)....
Via Jeff Domansky
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Rescooped by Vicky Loi from eTourism Trends and News
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How to increase mobile conversions by using travel reviews

How to increase mobile conversions by using travel reviews | BRANDing and online REPUTATION | Scoop.it
Before we get into how travel reviews fit in, let's have a reminder of some key statistics about mobile. In 2014, approximately 40% of leisure travelers and 35% of business travelers will use mobile search engines to find hotels, and this number will only grow, with 72% of travelers worldwide saying that the ability to book via mobile device is useful.
Via Roland Schegg
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Focus on consumer self-interest to win today's green customer

Focus on consumer self-interest to win today's green customer | BRANDing and online REPUTATION | Scoop.it
“ Don't forget that customers are motivated by getting good products at bargain prices.”
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Rescooped by Vicky Loi from Tourism Social Media
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Top 7 Tips for Developing Travel Brand Reputation

Top 7 Tips for Developing Travel Brand Reputation | BRANDing and online REPUTATION | Scoop.it
The travel industry is known to be a great contributor in the creation of the internet but the industry has been overtaken by smaller businesses in the maximization of technology to develop brand reputation. The creation of mobile applications to suit different retail needs have led to the rise of retail companies which have continued to report big profits achieved through the internet. The following seven tips highlight the opportunities available for the travel industry to build their brands and improve customer experience thereby increasing revenue and overall brand recognition.
Via Wendy Forbes
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Rescooped by Vicky Loi from Tourism Social Media
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Research: The Emotions that Make Marketing Campaigns Go Viral

Research: The Emotions that Make Marketing Campaigns Go Viral | BRANDing and online REPUTATION | Scoop.it
“We're all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves.”
Via Wendy Forbes
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Rescooped by Vicky Loi from Tourism Social Media
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Kerala Tourism plays hide and seek on Twitter to market backwaters

Kerala Tourism plays hide and seek on Twitter to market backwaters | BRANDing and online REPUTATION | Scoop.it
“Kerala Tourism has executed a Twitter-based marketing campaign by putting the spotlight on the state's majestic backwaters.”
Via Wendy Forbes
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Rescooped by Vicky Loi from Social Media and Internet Marketing
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How Fast Do Consumers Expect A Brand To Respond On Twitter Vs. Facebook Vs. Email?

How Fast Do Consumers Expect A Brand To Respond On Twitter Vs. Facebook Vs. Email? | BRANDing and online REPUTATION | Scoop.it
“ How Fast Do Consumers Expect A Brand To Respond On Twitter Vs. Facebook Vs. Email? [INFOGRAPHIC]”
Via Manish Dhane
Vicky Loi's insight:
Most consumer expect brand response within one day from social media !
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Rescooped by Vicky Loi from Digital-News on Scoop.it today
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Finding Your Brand's Twitter Personality

Finding Your Brand's Twitter Personality | BRANDing and online REPUTATION | Scoop.it
“ As in real life, it’s impossible to engage 1-to-1 on Twitter without showing some personality.”
Via Thomas Faltin
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Rescooped by Vicky Loi from eTourism Trends and News
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Scoring top tourist attractions on social media

Scoring top tourist attractions on social media | BRANDing and online REPUTATION | Scoop.it
“ Tourist attractions up and down the country are keeping their presence and engagement up on major social media channels to make sure they're front of mind but who is doing it best?”
Via Roland Schegg
Vicky Loi's insight:
With consumer engagement tips
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Rescooped by Vicky Loi from Tourism Social Media
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Social Media Statistics for 2013

Social Media Statistics for 2013 | BRANDing and online REPUTATION | Scoop.it
There has been a lot of growth in social media websites lately. Many observers are following this growth quite keenly for various reasons. Some of them are looking to invest in companies. Others are looking to build a better brand awareness. In any case, here we present the five most surprising social media statistics from the year 2013.
Via Wendy Forbes
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Rescooped by Vicky Loi from eTourism Trends and News
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Google urges travel brands to make it simple, personal and mobile

Google urges travel brands to make it simple, personal and mobile | BRANDing and online REPUTATION | Scoop.it
Google has released the findings of a hefty travel study this week – the results of which are being plugged with a plea to the industry to up its game with consumers on the web. The results range from the inevitable “well, obviously” to some pretty important data which supports the idea that the consumers are really beginning to shift the way they are searching and interacting with online travel brands. Unveiling the study at the WebinTravel conference in Singapore, Bambos Kaisharis (Google’s heard of travel for South East Asia) says the industry now needs to “make it simple, make it personal, make it mobile” when trying to attract, convert and retain travel customers.
Via Roland Schegg
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How Your Social Media Content Can Drive Sales-Focused Engagement

How Your Social Media Content Can Drive Sales-Focused Engagement | BRANDing and online REPUTATION | Scoop.it
“As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you're a key player in the social sales process. Your customers want you to add v...”
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How to use "delicious" colour to engage on social media - the way Chris Brogan does

How to use "delicious" colour to engage on social media - the way Chris Brogan does | BRANDing and online REPUTATION | Scoop.it
“Do you love chocolate? Do you crave coffee? Do these colours make you think of chocolate or coffee? One of my social media heroes Chris Brogan seems to love coffee and these coffee colours too - an...”
Vicky Loi's insight:
"we associate colours with experiences and memories. "- from the article .
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