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Rescooped by Pascal Coraboeuf from Digital Marketing
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Ten practical tips to implement Responsive Design [Infographic] - Smart Insights Digital Marketing Advice

Ten practical tips to implement Responsive Design [Infographic] - Smart Insights Digital Marketing Advice | Social medias | Scoop.it
Resources and examples to inspire effective mobile experiences Responsive Design (RWD) is a key trend in creating effective online customer experiences dri. Marketing topic(s):Mobile design. Advice by Dave Chaffey.

Via Bill Cosgrove
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Rescooped by Pascal Coraboeuf from digital marketing strategy
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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Social medias | Scoop.it
Google 200 Search Engine Ranking Factors Complete list for SEO, SMO, PPC, SEM Experts to be followed up to make website reach to top position in Google.

Via malek
Pascal Coraboeuf's insight:

Dense but good job to have gathered many points in one infographic.

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malek's curator insight, December 26, 2013 5:36 PM

step by step on how and what are Google’s List of ranking factors for each website.

Alisha Shibli's curator insight, December 28, 2013 8:10 AM

All those lengthy articles and papers scooped in one interesting infographic. 

Rescooped by Pascal Coraboeuf from Social Media, SEO, Mobile, Digital Marketing
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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling | Social medias | Scoop.it

According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.

 


Via Kamal Bennani
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Neil Steggall's curator insight, November 24, 2013 7:10 PM

SME Advice with Bite!

113 Branding Digital Studio's curator insight, November 25, 2013 8:00 AM

Coca-Cola moves to image based storytelling to keep brand relevant with consumers.

4twenty2's curator insight, November 25, 2013 9:52 AM

Great to see Coca-cola moving away from the corporate web page and into a consumer led web presence.  

Rescooped by Pascal Coraboeuf from Content curation trends
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10 ways brands can use social curation for marketing


Via Ally Greer, Guillaume Decugis
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María Dolores Díaz Noguera's curator insight, November 8, 2013 6:03 AM

Amazing

Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Bornstein Law & Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

Rescooped by Pascal Coraboeuf from SocialMoMojo Comms & Content
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Six Frightening Ways to Mutilate Your Content Marketing | Business 2 Community

Six Frightening Ways to Mutilate Your Content Marketing | Business 2 Community | Social medias | Scoop.it

Via Jessica Kelly
Pascal Coraboeuf's insight:

hmmm, what to say. Sure horrifying.

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Rescooped by Pascal Coraboeuf from digital marketing strategy
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The Best Email Marketing Templates for Small Business

The Best Email Marketing Templates for Small Business | Social medias | Scoop.it
Using email marketing templates for your small business will allow you to build professional-looking emails and track their effectiveness.

Via malek
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malek's curator insight, October 24, 2013 10:30 AM

A robust collection of neat email marketing templates. IContact is probably the most flexible if customization is your main interest.

sophiedesc's curator insight, October 24, 2013 4:06 PM

Top 3 favorite email marketing templates and management systems for SMBs: 

 

MailChimp

Constant Contact

iContact

malek's comment, October 24, 2013 5:50 PM
Thank Joelle for recommending "Digital Marketing Strategy", #obliged
Rescooped by Pascal Coraboeuf from Social Media, SEO, Mobile, Digital Marketing
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5 Big Reasons Why You Should Consider Google Plus Marketing

5 Big Reasons Why You Should Consider Google Plus Marketing | Social medias | Scoop.it

Whether you like it or not, Google plus marketing has become significant player in social media marketing. It is the second largest network behind Facebook


Via Kamal Bennani
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5 Things you need to know about the cost of not doing Website Maitntenance

5 Things you need to know about the cost of not doing Website Maitntenance | Social medias | Scoop.it
Regular website maintenance is non-negotiable and should be an ongoing affair. Over and above adding new pages, your website maintenance should also link to the performance of your website; it’s...

Via Bill Cosgrove
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Bill Cosgrove's curator insight, January 20, 2014 4:39 AM

As you will read here, time is money in more ways than you may be thinking of. It is no longer just site load time you need to be concerned about but you must also be aware of mobile.

 

And If you don’t think that an extra second for your website to load is important just remember that every second delay in site load time would cost Amazon 1.6 Billion dollars in annual sales-What might it be costing you?

 

You need to make sure that you have the proper up to date technology running your site behind the scenes. Just think of your home, if the foundation is weak and full of holes the value of your beautiful house will be severely diminished.

 

So buyer beware. Your website is the foundation of your online presence and you must make sure it is properly constructed and maintained which involves many complex steps to insure its optimum functionality and effectiveness.

Rescooped by Pascal Coraboeuf from MobileWeb
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Mobile Is The New Black: How to Make Your Social Media Mobile Friendly

Mobile Is The New Black: How to Make Your Social Media Mobile Friendly | Social medias | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

Rescooped by Pascal Coraboeuf from visualizing social media
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3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ | Social medias | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

Search is becoming socialGoogle+ Authorship is becoming a filter for quality contentGoogle+ has the best user experience of any social network
Visit the link to find additional insights, resource links, and useful Google+ information.
Via Lauren Moss
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Marc Kneepkens's curator insight, November 14, 2013 5:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 18, 2013 2:56 AM

I believe so...

Jim Doyle's curator insight, December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
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Understanding Google’s Hummingbird

Understanding Google’s Hummingbird | Social medias | Scoop.it
Google’s “Hummingbird” represents the biggest change in search in over a decade. What does that mean for your SEO efforts? (Nieuwe algoritmen Google: toename belang waardevolle content evenals autoriteit bron.
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Seven Big, Recent Twitter Changes You Should Know about to Optimize Your Tweeting

Seven Big, Recent Twitter Changes You Should Know about to Optimize Your Tweeting | Social medias | Scoop.it
Wow, it’s really not a small task these days to keep up with all the recent changes to Social Media. Only a few weeks ago, we talked about the biggest, new Facebook changes where especially the link posting iterations changed a lot of our behaviors.

Via Jessica Kelly
Pascal Coraboeuf's insight:

Sounds good to know about twitter...

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Jessica Kelly's curator insight, October 22, 2013 2:04 PM

Just in case you've been asleep at the Twitter-news switch... ;)

Rescooped by Pascal Coraboeuf from Social Media, SEO, Mobile, Digital Marketing
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LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site

LinkedIn Drives More Traffic To Corporate Websites Than Other Social Site | Social medias | Scoop.it

The first Investis IQ Audience Insight Report published this month, tracked visitors to corporate websites from social media platforms. The research found that LinkedIn drives significantly more traffic to corporate websites than all the other social platforms combined.

According to the survey LinkedIn accounts for nearly two thirds, 64%, of all visits to corporate websites from social media sites and this is steadily increasing. 


Via Kamal Bennani
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sophiedesc's curator insight, October 21, 2013 1:59 PM

Did you know that  64% of all visits to corporate websites from social media sites come from LinkedIn?

And, according to the new study AUDIENCE INSIGHT Q3 2013, it is just the beginning - LinkedIn (and Twitter too) are rising ! 

 

Check out the details here: 

http://www1.investis.com/~/media/Files/I/Investis-V2/pdf/publications/Investis-Audience-Insight-IQ-Q3-2013.pdf

George Inch's curator insight, October 22, 2013 8:30 AM

This demonstartes the inherent power of LinkedIn for business

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Concrete5 Vs WordPress: Selecting The Perfect CMS For Your Website

Concrete5 Vs WordPress: Selecting The Perfect CMS For Your Website | Social medias | Scoop.it
People are starting online businesses every day but not all of them have a tech background or experience with content management systems. WordPress is the most popular CMS today and preferred by those who want to take advantage of SEO.

Via Thomas Faltin
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