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Why Groupon Doesn't Work - New Media Leaders

Why Groupon Doesn't Work - New Media Leaders | Ethical Couponz | Scoop.it

I wrote this piece for New Media Leaders because GROUPON is a brand wrecking ball. Groupons absurd deals destroy years of hard work on small business value propositions.

Least you think I am piling on, Groupon fired Founder Andrew Mason today, I've been meaning to write this article for a long time. Just wasn't mad enough until today (lol).  


Via Martin (Marty) Smith
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Groupon launches DIY deals with new 'Deal Builder' product ...

Groupon launches DIY deals with new 'Deal Builder' product ... | Ethical Couponz | Scoop.it
Judging from Groupon's press release, it appears the company is looking to automate its deal creation process. This automation could end up eliminating the need for a portion of Groupon's employees in the process — if it ...
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FAIL! Groupon demand almost finishes cupcake-maker

FAIL! Groupon demand almost finishes cupcake-maker | Ethical Couponz | Scoop.it

What I don't understand is that despite the loss on the front end they haven't used the list to cross sell.

 

A businesswoman has accused Groupon of almost ruining her bakery company after she was forced to make 102,000 cupcakes at a loss when too many people took up her cut-price offer.


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Groupon Is Actually No Big Deal - Business Insider

Groupon Is Actually No Big Deal - Business Insider | Ethical Couponz | Scoop.it
Business Insider
Groupon Is Actually No Big Deal
Business Insider
These websites work by offering daily deals to their users at a discount.

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Why Groupon Doesn't Work - New Media Leaders

Why Groupon Doesn't Work - New Media Leaders | Ethical Couponz | Scoop.it

I wrote this piece for New Media Leaders because GROUPON is a brand wrecking ball. Groupons absurd deals destroy years of hard work on small business value propositions.

Least you think I am piling on, Groupon fired Founder Andrew Mason today, I've been meaning to write this article for a long time. Just wasn't mad enough until today (lol).  


Via Martin (Marty) Smith
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Get customized Groupon Clone and readymade Groupon Clone Script

Get customized Groupon Clone and readymade Groupon Clone Script | Ethical Couponz | Scoop.it
Get your own tailored Daily Deals Website like Groupon Clone, developed from NCrypted which can increase ROI.

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Comparision of 5 best groupon clone scripts

Comparision of 5 best groupon clone scripts | Ethical Couponz | Scoop.it
Buying in group is so much fun. What if we add fun with discounts and give you a new deal every day? Well that’s the concept of group on.

 

 


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Groupon: A Business That Does Not Easily Scale

As Groupon (GRPN) reports yet another loss, several things become evident. One of them is that the business Groupon is developing, in the local deals space, does not scale easily. For increased activity, the sector requires increased resources, in the form of an army of salesmen that need to contact and get the local deals with local merchants. With more than 10,000 employees already for yearly revenue of $1.6 billion, it shows how distant the model is from Facebook (2011 revenue $3.7 billion with 3,200 employees) or Google (GOOG) (2011 revenue $37.9 billion with 32,400 employees).


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Groupon Clone,Living Social PHP Clone,Daily deal Script

Groupon Clone,Living Social PHP Clone,Daily deal Script | Ethical Couponz | Scoop.it
Agriya has come up with a fantastic daily deal script which supports the concept of group buying. We have got a product which is Groupon or Livingsocial clone PHP script.

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Why Groupon Doesn't and Won't Work

Why Groupon Doesn't and Won't Work | Ethical Couponz | Scoop.it
Groupon is all about the pitch. Small to medium sized businesses were suckered into believing Groupon campaigns = Internet marketing.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 6, 2013 7:48 AM

Wanted to remind Small To Medium sized businesses that Groupon isn NOT Internet marketing as we plan for 4Q. Groupon is a destroyer of brands, so don't be tempted to substitute a silver bullet where a little elbow grease in the form of content marketing is called for.

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Groupon rolls out Square competitor - with lower fees - GigaOm

Groupon rolls out Square competitor - with lower fees - GigaOm | Ethical Couponz | Scoop.it

Groupon has joined the mobile payment race with Groupon Payments, which provides a mobile payment service similar to Square. It's part of a larger effort to build up its merchants services tool and create a new business outside of daily deals.

Therese's comment: Groupon is asking for significantly lower fees. Never cared for profitability, always chose growth at all cost.

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