Transmedia Storytelling From Lego: A World Without Limits | Estamos Comunicad@s |

Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms."

Via The Digital Rocking Chair, Mercedes RamírezRuiz