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The creative process of an Oscar-winning screenwriter

The creative process of an Oscar-winning screenwriter | essays | Scoop.it
The creative processes involved in writing a screenplay are as varied as the writers who work on them. In this video Oscar-winning screenwriter Dustin Lance Black—Milk, J. Edgar—takes us through his own process, from how he goes about researching to how he lays out scenes written on hundreds of index cards.
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5 lessons we learned experimenting SlideShare as a visual blog

5 lessons we learned experimenting SlideShare as a visual blog | essays | Scoop.it
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.

We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.

These are the first results after 4 months running this experiment. Continue reading →
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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | essays | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?


Via Guillaume Decugis
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Marc Kneepkens's curator insight, April 8, 2014 9:02 PM

Insightful, detailed and revealing. Excellent information.

Beth Kanter's comment, April 9, 2014 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 2014 6:12 PM

Humans...who knew :). Marty

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How To Drive Over $15k Worth of Conversions Through One Giveaway [Case Study]

How To Drive Over $15k Worth of Conversions Through One Giveaway [Case Study] | essays | Scoop.it
Giveaways are everywhere but most marketers have no clue how to run them. Make sure your next giveaway campaign drives both conversions and revenue.
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How To Boost Your AdWords Click-Through-Rate By A/B Testing Your Ad Copy

How To Boost Your AdWords Click-Through-Rate By A/B Testing Your Ad Copy | essays | Scoop.it
Before you can convince people to convert, you have to get them to click. Improve your AdWords click-through rate through smart copywriting and A/B testing.
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Piggybacking: Marketing for The Age of The Network Effect

Piggybacking: Marketing for The Age of The Network Effect | essays | Scoop.it
The fastest growing networks may not have spent much on marketing, but they all have one thing in common: They piggybacked on another pre-existing platform.
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How Our Brains Decide What We Share Online

How Our Brains Decide What We Share Online | essays | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.
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How BuzzFeed Manipulates Fast and Slow Thinking to Win the Internet

How BuzzFeed Manipulates Fast and Slow Thinking to Win the Internet | essays | Scoop.it
If “You Won’t Believe What Happens Next” headlines let you dominate all the popular traditional metrics, could that mean we’re not measuring the right things?
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Does even Nate Silver have limits? What Big Data can — and can’t — tell us

Our election guru gets how groups are most likely to act over the long run. What else can we determine that way?
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10 Simple Things You Can Do Today That Will Make You Happier, Backed By Science - - The Buffer Blog

10 Simple Things You Can Do Today That Will Make You Happier, Backed By Science - - The Buffer Blog | essays | Scoop.it
What are some simple and straight forward things to make yourself happier? We brought together the best research about what will make yourself happier:
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Why Facebook Is Blue: The Science of Colors in Marketing - - The Buffer Blog

Why Facebook Is Blue: The Science of Colors in Marketing - - The Buffer Blog | essays | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
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The Rule of Seven

The Rule of Seven | essays | Scoop.it
The Rule of Seven - Learn Project Management Concepts using simple and precise free downloadable tutorials. Prepare for PMI certification and become an efficient Project Manager.
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The Most Insane Truck Ever Built and the 4-Year-Old Who Commands It | Autopia | WIRED

The Most Insane Truck Ever Built and the 4-Year-Old Who Commands It | Autopia | WIRED | essays | Scoop.it
Bran Ferren has spent 4 years and millions of dollars constructing the most audacious exploration vehicle ever built. It's mission: Take his 4-year-old daughter camping.
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Seduced by Gore Vidal

Seduced by Gore Vidal | essays | Scoop.it
One of the semester’s chief joys, whenever I teach journalism, is the first of eight classes on “political commentary”—the day when I introduce unsuspecting youngsters to the K-hole known as “YouTubing Gore Vidal vs.
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Marc Andreessen Thinks the News Business Is About to Grow 1,000 Percent | Business | WIRED

Marc Andreessen Thinks the News Business Is About to Grow 1,000 Percent | Business | WIRED | essays | Scoop.it
The news business is about to undergo a long boom driven by a tenfold increase in demand, says Silicon Valley wunderkind Marc Andreessen. Here's what that will mean to news consumers.
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20 Shopify landing pages that will inspire your next redesign

20 beautiful hand picked Shopify ecommerce store landing pages that we hope will inspire you to aim even higher in designing your own ecommerce store.
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The Secret Power of the AdWords Search Terms Report

The Secret Power of the AdWords Search Terms Report | essays | Scoop.it
Smarter AdWords targeting is the key to improving quality score, boosting CTRs and lowering CPC. We show you how to achieve all three goals.
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How to Dramatically Improve Your Google Authorship

How to Dramatically Improve Your Google Authorship | essays | Scoop.it
How do to gain those trust signals that Google Authorship provides? How do you improve your authorship reputation, rise in the ranks, and gain more readers?
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Using Neuroscience to Design a Better Blog

Using Neuroscience to Design a Better Blog | essays | Scoop.it
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
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This Data Scientist is BuzzFeed’s Secret Weapon

This Data Scientist is BuzzFeed’s Secret Weapon | essays | Scoop.it
Ky Harlin has been called BuzzFeed's secret weapon. The viral darling's Director of Data Science has his finger on the pulse of the Internet like few others. And as one of the company's original 25 employees, he's had it there for a long time.
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7 LinkedIn Stats to Improve Your Marketing Strategy

7 LinkedIn Stats to Improve Your Marketing Strategy | essays | Scoop.it
Though LinkedIn isn’t analyzed in the same detail as Facebook/Twitter, there are still some stats that can help improve your LinkedIn marketing strategy.
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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | essays | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.
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The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO | essays | Scoop.it
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
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Why You Should Share Your Blog Post More Than Once on Social Media: The Case for Reposting Content

Why You Should Share Your Blog Post More Than Once on Social Media: The Case for Reposting Content | essays | Scoop.it
Reposting the same content on social media can be controversial, but here is some interesting data that proves that it works.
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