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Shortcodes Ultimate - Newest Update Broke My Website

For those of you who are interested in the technical side of using WordPress, this is a post about Shortcodes Ultimate -- a great plugin that allows you to create a lot of shortcodes throughout your site. I use it quite extensively on client sites. Unfortunately, the coder who creates the shortcodes seems to not be overly concerned with the way that the new version deals with client sites upon upgrade. With his latest upgrade (version 4.5.0), he added additional functionality (which is nice), but didn't address a core issue. With a previous version, he added a prefix to his shortcodes [su_] to differentiate his shortcodes from the native theme shortcodes. In the newest upgrade, he made that prefix an option that you could choose (actually you could choose any prefix), but then removed the previously defaulted prefix from the plugin, so the "su_" shortcodes no longer work. To fix the problem created by the upgrade, you simply do the following: Log into your admin panel Click the "Shortcodes -- Settings" tab Click the "Settings" tab at the top of the page Enter "su_" into the custom prefix section (see image below) After entering that text, click 'Save' and the site should be working again. If you found this helpful, please share and also leave us a quick note below.

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For those of you who are interested in the technical side of using WordPress, this is a post about Shortcodes Ultimate -- a great plugin that allows you to create a lot of shortcodes throughout your site. I use it quite extensively on client sites. Unfortunately, the coder who creates the shortcodes seems to not be overly concerned with the way that the new version deals with client sites upon upgrade. With his latest upgrade (version 4.5.0), he added additional functionality (which is nice), but didn't address a core issue. With a previous version, he added a prefix to his shortcodes [su_] to differentiate his shortcodes from the native theme shortcodes. In the newest upgrade, he made that prefix an option that you could choose (actually you could choose any prefix), but then removed the previously defaulted prefix from the plugin, so the "su_" shortcodes no longer work. To fix the problem created by the upgrade, you simply do the following: Log into your admin panel Click the "Shortcodes -- Settings" tab Click the "Settings" tab at the top of the page Enter "su_" into the custom prefix section (see image below) After entering that text, click 'Save' and the site should be working again. If you found this helpful, please share and also leave us a quick note below.

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#1: The Edge of Never

Twenty-year-old Camryn Bennett had always been one to think out-of-the-box, who knew she wanted something more in life than following the same repetitive patterns and growing old with the same repetitive life story. And she thought that her life was going in the right direction until everything fell apart. Determined not to dwell on the negative and push forward, Camryn is set to move in with her best friend and plans to start a new job. But after an unexpected night at the hottest club in downtown Raleigh, North Carolina, she makes the ultimate decision to leave the only life she's ever known, far behind. With a purse, a cell phone and a small bag with a few necessities, Camryn, with absolutely no direction or purpose boards a Greyhound bus alone and sets out to find herself. What she finds is a guy named Andrew Parrish, someone not so very different from her and who harbors his own dark secrets. But Camryn swore never to let down her walls again. And she vowed never to fall in love. But with Andrew, Camryn finds herself doing a lot of things she never thought she'd do. He shows her what it's really like to live out-of-the-box and to give in to her deepest, darkest desires. On their sporadic road-trip he becomes the center of her exciting and daring new life, pulling love and lust and emotion out of her in ways she never imagined possible. But will Andrew's dark secret push them inseparably together, or tear them completely apart? (Due to sexual content and language, this book is recommended for 17+ - Adult Contemporary Women's - New Adult Fiction)
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How To Build A More Profitable Website With Seo

Work on the elements of SEO that you're good at, and hire a skilled professional to do the rest. The helpful tips and advice contained in this article will give you the SEO knowledge that you need to improve your site. Include relevant RSS (Really Simple Syndication) feeds on your website. Consistently updated RSS feeds are recognized as fresh content. If you are not able to find an RSS feed appropriate to your site, create your own where you post relevant information about your niche. Finding ways that make readers want to follow your feed is also important. SEO is a long process, so make sure that you are patient. It's normal to want to get immediate, fast results. Rome wasn't built in a day, and it'll take time for you to build up a strong presence on the web. Give your project enough time, even if you do not see results at first. As time goes on, you will see the results of your efforts, and your website will rise in the search engine rankings. Place yourself in your customer's shoes and try to think about what words or things they may search for in order to produce websites about eyeglasses. This will help you better select a variety of keywords. Brainstorm what everyday terms and phrases people would use when searching for the content on your site. TIP! Many website owners forget to proofread their content. Dedicate resources to making your site readable, both to search engines and to visitors. Patience is the name of the SEO game. Better rankings and increased traffic will not occur quickly. If the creation date of your site is not very long ago, it may take a few months to build your SEO. Like the promotion of any brand, time needs to be taken to build brand awareness. Make sure than any foreign language on your site, that is not English, is supported by a language meta tag. This will build your rank when someone searches in that language. Search Engines If you are trying to optimize your site to improve your search ranking, it's important to make sure that your site's code is clean and well written. If you are using a messy Javascript code for content, you may find your site getting much less traffic, because the spiders are incapable of indexing things from your site. If there is a large amount of Flash content on your site that lacks an alternate textual description, it will not be indexed at all. TIP! Pay-per-click affiliate marketing programs can be very good in increasing business. This requires the least effort from webmasters, so it pays comparatively little, but those small profits can compound rapidly. It's smarter to use the pluralize your keywords in order to get many more hits on search engines . Keyword stemming is a popular technique of some search engines. If you use a word such as bank, the search engine might not find the words banking or banker! Use the longer form of words, such as adding -ing or -ly, to take advantage of keyword stemming. Use an accurate title tag to make sure that search engines will understand your page content. Search engines only display 60 characters, so keep it short. They will also give text or terms coming after that point less weight. Be sure to ask lots of questions before deciding to outsource SEO work. Research their skills and experience, what SEO methods they use and what their charges are. Ask to look at some of their earlier work, or talk to a few of their old clients. The company will work with you if they are reasonable. Use a site map so that search engines can easier index your pages. A site map could be a navigation bar, or for sites with a lot of pages, it could work like and index that has links to each page. This helps search engines follow links all the way through your entire site. You will increase your search engine rankings by including a site map, no matter how large or small your site. TIP! The higher the ranking you want to achieve, the more content that you need to provide. Make sure your topic range is broad, but still relevant to your product or service. Placing a site map on your webpage will not only boost the traffic your site gets on a daily basis, but also its overall ranking. This results in the pages being linked together. An easy to use site will get more traffic. If you utilize audio or video as part of your website's content mix, consider including transcripts as part of the post. When you give a transcript, the search engine will find it as well. It is important to produce and add new content frequently. Decide on a realistic goal for posting new content, whether it be once a day or once a week, and hold yourself to that goal. If you are constantly updating your site with new content, it will be looked upon favorably by search engines. Sites that have new content on a regular basis tend to rank higher in the search engine results To achieve a higher search ranking for your site, it's essential to use good keywords in your site's title tag. Search engines place the more weight on words and phrases used in title tags than on any other words on your pages. Select your most powerful keyword to see the best results and drive the most traffic straight to your virtual door! TIP! Use keyword-friendly anchor text for links between pages on your website. You are going to get nothing from the phrase 'click here' to raise your ranks. Meta Tags To achieve the best ranking in search engine results, incorporate a number of keywords related to your market niche in the meta tags for your website. Many experts have also recommended including misspellings of the keywords in the meta tags if someone happens to spell it wrong. The keywords in your metatags will help search engines match your website with relevant searches. An example would be if your webpage's focus is on eyeglasses; you could include keywords like eyeglases, glases, glasses, eye glasses and any other common variations you can think of. You have to keep an eye on your standings with the search engines, if you want to do the best search engine optimization you can. Keeping an eye on your ranking to see if search engine optimization techniques are working. Alexa and Google's toolbar both provide you with easy ways to check the rankings of your web pages. To improve your site's local visibility, create a listing for your business on sites like Google Places and Yahoo Local. Being listed gives you added visibility to potential customers for free. If you can promote yourself for free without violating anti-spam rules, do so! TIP! By adding fresh, updated material, you are increasing the likelihood that search engine bots will notice your site. Also, if the content you publish is high quality, it'll be shared by others. If you are prepared to start working on improving your rankings, consider these tips to get you started and help you move ahead. Everyone wants their site to rank as high as possible in searches, and this can become possible with proper use of good SEO tactics, which are simple to learn.
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These Tips Will Help You Stay On Top Of Your Personal Finances

Letting your finances deteriorate can take a toll on you, both physically and mentally. This article will show you some neat tips and tricks to help you become financially responsible. Put and keep at least three months income in this fund. Use the first ten percent you pay and then place that into a high-yield savings account . TIP! Don't make the same financial mistakes twice. Spending years recovering from credit card debt can be a learning experience to discourage further credit card use. Purchasing a house can serve as a valuable investment in the long run. Although your mortgage or other home expenses can be expensive, you will eventually pay off your home loan and own your house directly. If you pay monthly rent, you will never have anything to show for your money. Write yourself a budget and stay with it. You might be convinced you are spending wisely, but you may actually be wasting a lot of money. Write down all the purchases that you make, even if they may seem small. Look over these things when the month comes to an end. This way you will know what needs trimming. Savings Account TIP! In order to improve your finances, never pay full price. Limit your purchases of products from higher-priced brands and buy these items only if you have a coupon. Stabilize your finances by opening a savings account and regularly depositing a set amount. With a savings account, you can avoid needing a loan when finances are diminished or if something unexpected occurs. No matter how small your monthly contribution is, it adds up and is worth the effort. Your car is one of the most vital purchases that you will make in your life. The best thing that you can do to get the most reasonable price on an automobile is to shop around all of the dealers in your area. If you aren't finding deals you are satisfied with, try going online. Coupons that are not available in the normal print media may be found online. Look around to find these deals, and a good place to start is the product or service's website. This will help you make the most out of your money. TIP! Use a wall calendar, and write down all of your payments and the due dates. This helps you pay them on time, regardless of whether or not you get a reminder in the mail. The issue of personal finance might seem daunting at first, but you can improve your money situation with a little time and effort. Making the right decisions is simply about talking to the right people. Apply the advice from above to put your finances back in order.
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Control Again Ache With These Ideas

Several folks have continual difficulties with again ache. Again ache can be the end result of several distinct issues. If you have this difficulty, preserve reading through to see how to reduce your very own again ache to sense far better. Compressing your again is a great way to reduce ache. You can compress your again with a wrap, which decreases your capacity to shift and aids it treat. Never wrap also tightly. Idea! If you need to carry one thing weighty, swap it from a single facet to the other or divide the fat evenly. If you do not transfer the fat from time to time, the muscle tissues in specific areas of your entire body could grow to be stressed, major to again ache. Pay out interest to posture! To lower the volume of again ache you have, grow to be really mindful of your posture and check oneself typically. Negative posture is a single of the largest culprits in leading to again difficulties, so monitoring your standing and sitting postures can minimize again difficulties. Sense excellent about your progress in direction of generating excellent posture a practice and pay back oneself with a entertaining handle. Standing for a prolonged period of time of time is a frequent result in of again ache. Prolonged standing areas abnormal pressure on the decrease again muscle tissues. For far better again well being, try out switching among sitting and standing positions so that your again isn't going to get fatigued. If you've got experimented with all the fixes for again ache that you know, you may well want to contemplate consulting a chiropractor. Your chiropractor will x-ray your again, and then you can go over a program to correct it. Light adjustment to your spine can perform wonders. Idea! Dress in proper sneakers to aid stay away from establishing again difficulties. Possessing sneakers that do not in shape effectively, or are tough to wander in, can modify your posture and result in again aches. Though drinking alcoholic beverages in excessive is not one thing that is excellent for again healthful, consuming a glass of wine can aid give you some again ache aid. Red wine is excellent for relieving the pressure in your muscle tissues, which includes your again. In tiny amounts, it is also great for aiding you fall asleep. This can aid you quickly reduce again ache. A excellent time for stretching is when the muscle tissues have not but cooled down. Right after a work out, be positive to stretch your again muscle tissues delicately although you are cooling down. For aid from again ache, implement a heating pad to your again. The warmness will loosen up limited muscle tissues, assist in movement to the influenced location and reduce ache. Heating pads are excellent, since you can use them possibly lying down or sitting. Idea! If you have again ache, make positive that you get lots of vitamin D. Vitamin D is an crucial nutrient for robust bone progress, which is necessary to bargain with again ache. Bear in mind to sustain a excellent posture all the time. Preserve the again straight, toes on the ground, and elbows at the sides. Your personal computer display screen must be at eye stage so you do not have to twist your neck. Have carried fat distributed evenly. If you want to carry issues typically, like schoolbooks or a handbag, endeavor a backpack that puts the fat evenly in excess of a floor location that is wider. Although on a extended push, from time to time cease so you can get out and stretch your again to loosen it up. Program all the breaks you intend to make prior to arriving at your vacation spot. Typical Visits Typical visits to a chiropractor can aid avoid again ache, and are crucial if you have genetic tendencies to again difficulties, or have a nerve-racking life-style that helps make you inclined to injuries. Typical visits to a chiropractor will supply aid for tiny difficulties so they never grow to be greater troubles down the highway. For several folks who are seeking to treatment their again ache, the 1st area they want to search in is proper in their ashtray. Smoking cigarettes decreases the blood circulation, and can in fact result in spinal disc degeneration. Idea! If you have again ache, feel about commencing h2o remedy. H2o can minimize the strain that you are going through on your again and reduce pressure that contributes to ache. Have a lot more vitamin B12 in your diet program. If you expertise any numbness or tingling right after getting a B12 tablet, inhaled nasal spray or injection, seek the advice of your medical doctor right away. Feeding on food items that have amounts of the vitamin can overcome again ache. If you happen to be not sure about your vitamin B12 stage, inquire your medical doctor to execute a straightforward blood examination to verify it. Acquire a mattress that has the appropriate firmness to avoid again ache. Softer mattresses are not healthful for your again. A mattress with the proper firmness will give help, but not be so tough that it also brings about again difficulties. Locating the proper firmness for you could be tough and you could want to shop close to, but the energy will be well worth it when you are sleeping effectively and waking up ache-free of charge for a long time to appear. A substantial-top quality mattress can aid to reduce again ache. The common particular person spends practically a third of each and every day in bed. Regrettably, you day will contain pointless again ache if your mattress fails to adequately help your again. Decide for a mattress with medium firmness, and use a handful of pillows for neck help. Idea! Be mindful of the placement that you snooze in. It is not often the most cozy way to snooze, but when you snooze on your again it typically is a excellent way for again ache to keep at bay, since it lets you be capable to spot a heating pad underneath you. The mass media is rapid to include breast implants, but considerably significantly less interest is offered to breast reductions. But it really is one thing you could want to get beneath consideration according to your circumstance. Huge breasts can end result in again ache since your muscle tissues are continually compelled to pressure in buy to preserve balanced. Regrettably, several females who pick to get breast augmentation locate this truth out the tough way. If your work needs you to sit for extended durations of time, contemplate propping your legs up on a tiny foot stool. Just increasing your toes a tiny bit can aid to handle any ache you may well be going through. The elevation of your toes can remove ache just before it receives a whole lot worse. Again ache is an concern that influences several folks close to the planet. Decide the root of the difficulty and tackle it! Possibly, aid is just close to the corner
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Things That You Need To Know When It Comes To Plastic Surgery

There are many reasons to consider plastic surgery . No matter why you are doing it, it can be a solution to a problem you have been having! Understanding the procedure, the risks, the benefits and the costs is important though, and the information in this article will help to answer some of your questions. Do not automatically associate a high price with high quality. Cost should never be your major consideration when you are searching for the right cosmetic surgeon. Lower prices might mean a surgeon is cutting corners or maybe he is just offering a good deal. On the flip side, a very expensive surgeon may be adding charges that are not really necessary. There is no way to know for sure until you check them out first. TIP! Be certain doctors you interview have a vast portfolio of before and after pictures from clients for you to see. Review this portfolio to see if the doctor is skilled. Know how to administer aftercare and the amount of time required for proper recovery. Depending on the procedure, you may need a good amount of time before you can go back to work and resume your regular activities. Be sure that you understand how much downtime you need so that you do not push yourself too early. Sleeping near a humidifier can help to ease the side effects of rhinoplasty. Combined with nasal drops and sprays, this method helps your nasal passages heal without them being overly dry. It can also shorten the amount of time it takes to recover. You should always ask your doctor first. Be sure to ask whether you will need to do anything to change your appearance in advance of the procedure. Perhaps you will need to cut your hair or shave some part of your body. Plastic Surgery Always be selfish during your plastic surgery process. Don't listen to other people's opinions if they conflict with your own feelings about plastic surgery. Having even a minor cosmetic procedure done is a significant step. Only do it if you feel confident about the changes. You should look to the overall quality of your life prior to finalizing your decision on surgery. Have you looked hard at the chance that personal habits are responsible for the changes you want to make? Surgery can not change your lifestyle so you need to proceed only if you are ready to also make personal changes. You should research psychological options as well as dietary changes. TIP! Make sure you find a surgeon who specializes in your procedure. Some great plastic surgeons would be helpless doing procedures they aren't used to. Cosmetic surgery can be a great choice for a lot of people, and if you are thinking about it, you are not the only one. Whether you want to look better or take care of medical issues, knowing about plastic surgery can assist you in choosing well and having a better chance of getting the results you want.
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What Mobile Marketing Can Do For Your Company

Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. With so many applications, platforms, and codes, it is difficult to determine which options are your best bet. Use the stops outlined below to make the most of your mobile marketing campaign. Work for your customers. Understanding the basic needs of your consumers is key to making mobile marketing work. If you don't understand what your customers want, how can you deliver it to them? If you want to be successful, you need to learn about them. If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. It's more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account. While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This allows new options that are not available anywhere else. Consider what it can do for your business and how a location-based marketing strategy could work for you. TIP! Make sure that links delivered through mobile marketing lead to both your mobile-designed site, for older phones, and your regular site, for the modern devices that can access it properly. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash. Mobile marketing can bring in profits very quickly. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. Both are great options to market your business. You need to target your customers where they are congregating online. Those who are best at mobile marketing progress slowly, step by step. You should also take this approach for your company. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Make use of every tool possible. If you make it easy to share your mobile marketing, your clients probably will. Before your tweak your promotions, be sure the ads are easy to send to others and give the original recipient an incentive to forward it to others. This is considered an instant ad supporter. Use several marketing pieces at the same time to provide detailed information about an event for maximum effect. Do this when you are having a big sale and you need to let your customers know about this event. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale. TIP! If you want to your mobile marketing campaign to perform like a champ, only send them top-notch offers. In this manner you ensure that your customers do not tire of receiving your messages, and in fact are enthused when they see your offer extended. Mobile Marketing Mobile marketing should focus on retaining existing customers instead of gaining new ones. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website . Usually, mobile marketing is viewed as spam. Keep your mobile cues simple. Your customers should be able to get access to the desired information with a minimum of clicks. Mobile keyboards are usually pretty cramped, so typing can be a pain. Focus on the essential elements of your campaign and get rid of what is not necessary. A mission statement is the best way to ensure you remember your purpose for your social marketing. Adhering to the principles that are important to you will keep your business running smoothly. TIP! Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. It is vital that you ensure your links are mobile friendly. Check to verify that your mobile web site works on every popular mobile web browser in use. Your messages should come across equally well on iPhone, Blackberry, and Android devices. The easiest way to accomplish this is simply to make the message simpler, so don't stress about trying to get complicated graphics working cross-platform. Mobile marketing is reliant upon the KISS principle. Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. There are a variety of different mobile browsers, and each device has a different screen size and resolution. This means that your ads and website may look totally different depending on the device that is being used to view them. Perform tests on the most current, popular mobile devices on the market. Incorporate quizzes, surveys or trivia into your mobile marketing strategy. A quiz or a game popping up on their phone is more likely to engage consumers than a plain advertisement. The quiz or trivia game can be used to obtain feedback and reviews about your products from customers, while simultaneously improving relations by providing entertainment. Be consistent when promoting your mobile strategy's call to action. You can advertise on social media websites, on your business website and even at your physical location. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer. TIP! Gather marketing data on your customers wants and needs, this will enable you to create the perfect pitch to draw them to your store. This will increase the likelihood that your recipients will actually read your message. Don't ever text message customers for no good reason. Make sure you always have something relevant to say when you take the time to message them. Nothing will sink a business faster than random, bothersome messages. Customers want information, not funny texts that they would normally get from a lose friend. Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You need to set yourself apart from everyone else. Mobile Marketing A business' customer base usually stays the same unless it's market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition. TIP! Link your social networking website pages to your business webpage. Don't forget to link your business website to your social networking sites as well. As you can see, mobile marketing is extremely important to your business, for now and for the future; it is essential that you understanding its different aspects. Being knowledgeable of the various mobile marketing strategies available will enable you to decide which strategies are best suited for your business. Following the tips listed above is a great place to start.
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RIM's BlackBerry Bumped as Enterprise Smartphone Leader

It’s one of the last great bastions of the BlackBerry smartphone empire – the enterprise community. Since the device was first launched by RIM, BlackBerry has consistently been the smartphone of choice for those in the business world. But as the iPhone and Android devices begin to look less and less like “toys,” the BlackBerry [...] Via: RSSMix.com Mix ID 2807218
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Red Bull taps Nokia market for content curation

By Lauren Johnson November 27, 2012 The World of Red Bull Nokia app Red Bull is giving adventure enthusiasts a way to keep up-to-date on their favorite sports with a new mobile application available on Nokia Lumia and Asha devices. The World of Red Bull mobile app aggregates Red Bull Media House's content into one place. The app is available for Nokias Lumia and Asha devices. The Nokia devices offer the same opportunities to market on mobile as the rest of the platforms, with apps and mobile Web through social media, banner ads, text, emails and QR codes," said Marci Troutman, CEO of SiteMinis, Atlanta. "Nokias challenge is using and partnering with Microsoft as Samsung and HTC also utilize the same Window 8 software on their smartphones," she said. "As far as marketing opportunities, the global ecosystem is a much larger playing field for Nokia, but as we all know so are the marketing opportunities globally limiting to success in the states only would be detrimental considering the growth rate of mobile globally. Mobile is still new, players will continue to evolve and emerge, as with anything that is a new but significant emerging technology." Ms. Troutman is not associated with Red Bull. She commented based on her expertise on the subject. Red Bull did not respond to press enquiries. Mobile adventure The app serves as a hub for Red Bull content. Red Bull Stratos, Red Bull X-Fighters and Red Bull Music Academy content can be directly accessed via the app. The app can also be personalized based on the type of content that users most frequently use. Users can access information about their favorite Red Bull athletes, including news and social media feeds. Athlete information can then be shared and saved as a users favorite. Additionally, the app includes location-based features with Nokia Maps. Users can then find content and events based on a location. The World of Red Bull Nokia app Consumers can also find content using voice control. Additionally, consumers can share videos via NFC and view animated news. The app also features a customized lock screen. Red Bull is heavily branded inside the app, meaning that the energy drink brand stays top of mind while consumers browse content. Red Bull has carved out a strategy around content creation. Red Bulls sporting events in particular have a strong following. Therefore, bundling content into an app makes sense for Red Bull to target its core group of adventure enthusiasts. Content creators The Nokia app is the latest example of how Red Bull develops mobile campaigns with a specific group of consumers in mind. Most recently, Red Bull used a mobile game to target back-to-school college students, where consumers hunted for cans of Red Bull around a virtual college campus ( see story ). Additionally, the brand has turned to Spotify several times recently to tap into music fans. The brand was one of the first advertisers on Spotifys mobile app this summer. The brand launched a campaign that rewarded consumers with a free four-pack of Red Bull in exchange for submitting a photo into a contest ( see story ). "Content creators are struggling with the transition to mobile and how to monetize," Ms. Troutman said. "With mobile advertising this will start to ramp up, but as the traditional media outlets become less attractive for consumers their only recourse is to navigate the mobile medium and at the very least start dipping a toe in the water to test it out until they do they will never know the response of their audience," she said. "The audience for Red Bull looks to them for content, and wants it delivered where they are which is, in most cases on mobile. An app is a good starting place to test, bring on the loyal followers, and then transition to mobile Web for reach and frequency. With Red Bull being an international company, it makes perfect sense they would offer an app with a global company like Nokia." Final Take Lauren Johnson is associate reporter on Mobile Marketer, New York
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