Erhvervscase 2013
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Rescooped by Palle Bruun from Marketing Strategy: Social, Digital & Millennial Marketing
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Why Google Should Ditch Consumers And Sell Glass To Enterprise Instead

Why Google Should Ditch Consumers And Sell Glass To Enterprise Instead | Erhvervscase 2013 | Scoop.it
Rumor has it that Google may be pivoting Glass away from the consumer market. If true it's a smart move.

Via Jason Poblete
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Jason Poblete's curator insight, September 18, 2013 7:47 AM

I have never been a believer in Google Glass as a wide-range consumer product. It seems unnecessary, expensive, but most of all- hideous. I throw it in the bucket with the SmartWatch: the "who cares?" bucket.

 

But now, a shift toward Google Glass as an enterprise solution can change that. This is a perfect example of how a product- an identical product- can potentially be a perfect fit and success in one market, but a potential failure in another. If Google can nail the market strategy on this product, the millions of R&D hours and dollars that have been put into this can be rewarded. Not to mention, as an enterprise solution (such as the surgeon example) Google can use a more creative and lucrative pricing model to increase volume, unit price, or both.

 

The success in this product lies in the enterprise world....for now.

Rescooped by Palle Bruun from Marketing Strategy: Social, Digital & Millennial Marketing
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7-11 Rebrands To Target Health-Conscious Millennials

7-11 Rebrands To Target Health-Conscious Millennials | Erhvervscase 2013 | Scoop.it
From Big Gulp to Big Salad: the world's largest chain of convenience stores is trying a fresh approach to its brand.

Via Jason Poblete
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Jason Poblete's curator insight, October 18, 2013 11:21 AM

As for whether this really constitutes a re-branding toward healthy foods is up for debate- the new signage for the still-present Big gulp certainly detracts from healthy living- it is unmistakable that 7-eleven is trying to mae a more upscale push to compete with the Sheetz and Wawa's of the convenience store crowd, and that's a good thing.

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"Managing A 1:1 iPad Classroom" - A Haiku Deck by

"Managing A 1:1 iPad Classroom" - A Haiku Deck by | Erhvervscase 2013 | Scoop.it
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.

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Nemeth Monika's curator insight, November 16, 2013 10:39 AM

Haiku Deck- Egy ingyenes prezentációs szoftver.

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Introducing the Fifth P of Marketing: Proper Name

Introducing the Fifth P of Marketing: Proper Name | Erhvervscase 2013 | Scoop.it
al ries: product, place, price and promotion might ultimately be less important than picking the right name.

Via Jason Poblete
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Jason Poblete's curator insight, September 23, 2013 3:22 PM

Great, quick read on the importance of name when considering your company, service, or product's brand. The name needs to mean something- or in the least bit, be memorable.

 

Al Jazeera America? What is that? The average American won't really have any idea, and therefore is less likely to tune in. Tell your audience who you are, what you do, and why they should care.

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P&G Brand Officer Says 'Digital Marketing Is Dead'

P&G Brand Officer Says 'Digital Marketing Is Dead' | Erhvervscase 2013 | Scoop.it
Procter & Gamble's global brand building officer Marc Pritchard proclaimed digital marketing to be "dead." He urges advertisers to go back to brand building.

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Jason Poblete's curator insight, October 24, 2013 2:48 PM

"Digital marketing is dead."

 

Pritchard- by all accounts, the most consistently brilliant marketer in the world- is changing the POV on digital. It's no longer a strategy, it's a marketing medium used to dispense an idea.

 

Marketing campaigns start with an idea, and digital is now an integral vehicle in the idea's communication. It is a "means to reach people" and a "tool for engaging people." Digital marketing is dead. It's brand building, it's marketing. Digital is simply the vessel.

Matthieu MAURICE's comment, October 30, 2013 4:53 AM
I'm just a student in his final year and I lack the benefit of hindsight but I wonder when brand building was ever stopped by lucid marketers? When did some of them think that digital marketing was an end and not a mean?