Use Best Practices and Tips To Create A Hypothesis for Testing and Measuring | ePhilanthropy |

Curated by Beth Kanter


I'm a fan of buffapp, especially to schedule my tweets.    They've now added analytics to their features.  


The Twitter analytics include: 

All clicks, retweets, mentions, reach and favorites that you will receive.



But metrics alone won't due any good unless you make sense of the data and create actionable insights.  Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results.


Here's an example.   Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:


This post shares some observations about five different types of tweets that most often get retweeted by nonprofits.    This analysis is based on looking at the Twitter stream, picking out the most Retweeted Tweets, and doing a content analysis


        However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t.


Here they are:


1) Powerful stats that speak to your mission and programs
2) Quotes that inspire social good.

3) Well-formatted, easy to read factual tweets.

4) Position statements spoken with clarity and conviction.

5) Tweets that tap into the #BreakingNews cycle


So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate.  Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others.  See if it works with you and rinse and repeat. 


Via Beth Kanter