Environmental Portraits
51 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Steven Pottenger from Just Story It
Scoop.it!

Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Environmental Portraits | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Dr. Karen Dietz
more...
No comment yet.
Scooped by Steven Pottenger
Scoop.it!

Photoset: A Tumblr-Powered Visual Storytelling App

Photoset: A Tumblr-Powered Visual Storytelling App | Environmental Portraits | Scoop.it
This week, Tumblr unveiled Photoset (free), an iOS app that creates and shares high-resolution photosets — no Tumblr account required. In fact, you don't need to sign up for any new account to use Photoset.
more...
No comment yet.
Scooped by Steven Pottenger
Scoop.it!

Breaking Out of Silos - John Jay on Creativity | Chase Jarvis Blog

Weiden + Kennedy Executive Creative Director John Jay reminds us so elegantly that our job is to break out of silos and never let people define our creativity and who we are...
more...
No comment yet.
Scooped by Steven Pottenger
Scoop.it!

How to shoot a portrait photo like a pro - Pocket-lint

How to shoot a portrait photo like a pro - Pocket-lint | Environmental Portraits | Scoop.it
At is simplest a portrait is a description of a person, nothing more; but there's an art to taking a portrait photograph that's a combination of many more...
more...
No comment yet.
Scooped by Steven Pottenger
Scoop.it!

Strobist: Winter Reads: Secrets of Great Portrait Photography

Strobist: Winter Reads: Secrets of Great Portrait Photography | Environmental Portraits | Scoop.it

Short version: Don't let the generic-sounding title put you off. This book is dynamite—chock full of valuable info and experience.

more...
No comment yet.
Rescooped by Steven Pottenger from Just Story It
Scoop.it!

Strategic Story and The Storytelling Leader

Strategic Story and The Storytelling Leader | Environmental Portraits | Scoop.it

These principles of story telling are equally relevant to photographers as writers.  Understanding that we need to provide a visual narrative that complements both the viewer's and client's needs will make our work much better.

------------------------------------------------------------------------------------------------------------


"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them."

 

The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner 

 

Jim's storytelling principles are at the heart of effective business storytelling:

The Story Is Told for Another The Story is Toid In Search of a Truth The Story is Told Because you Care for the Hearer

 

Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also? 

 

Well, for one -- you'd avoid all those feelings of manipulation.

And second -- your storytelling would be truly great work

 

For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.


Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Hans Heesterbeek, Dr. Karen Dietz
more...