Collaborative Innovation Is Better For Business | Entrepreneurship |
Bigger challenges mean working together more

Corporate innovation teams tend to have one of two backgrounds:

The first is well-established R&D teams that have been rebranded as innovation teams. These usually excel at science but struggle to create standalone products that succeed in the market.
The second is marketing-led innovation teams. They usually have an excellent track record of creating compelling propositions that excel the market, but they often struggle to make unique products with a clear technological differentiation.

Both teams create value in different ways, but they usually share a desire to control the innovation process from start to finish. They often have somewhat rigid processes and structures, in part because they have to defend their value in the larger organisation. Frequently they keep innovation sealed off from the rest of business, a defensive posturing that creates black box innovation processes. . .