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Rescooped by Craig Stark from Content marketing and management.
Scoop.it!

7 Tools for Lean Content Marketing via @Scoopit team and Martin Smith

Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but...

Via Martin (Marty) Smith, John van den Brink, i-SCOOP
Craig Stark's insight:

Good summary- useful tools.

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Martin (Marty) Smith's curator insight, May 15, 2014 2:14 PM

Yeah this deck from Ally rocks. 3 "new to me" content curation tools and love the lean content overlay. #toogood #mustread

Rescooped by Craig Stark from Marketing Revolution
Scoop.it!

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti | Entrepreneurship | Scoop.it

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 

 

5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.


Via Martin (Marty) Smith
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