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Unata CEO Chris Bryson says success means seeing every aspect of business as a product | BetaKit

Unata CEO Chris Bryson says success means seeing every aspect of business as a product | BetaKit | Entrepreneurship | Scoop.it
Unata founder Chris Bryson identified the philosophy that he says contributes to the success of the company: applying a product mentality to everything.
Craig Stark's insight:
Startup Bootstrappers can benefit from "Productization" thinking and methodologies. Looking at each step and detail in building out a startup requires focus on "applied capabilities".

It sounds more difficult when you can't simply hire people to do everything in parallel that is required to deliver a WOW outcome.

Fortunately, there are a lot of resources to help "template" some of the steps along the way, minimizing those expenses bootstrappers can't afford.
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Capitalizing on The Third Wave: A summary for Bootstrappers and Startups

Capitalizing on The Third Wave:  A summary for Bootstrappers and Startups | Entrepreneurship | Scoop.it
Strategic Partnerships in the Third Wave
Craig Stark's insight:
Our latest Blog covers off the key success drivers for Startups and Bootstrappers to take advantage of "The Third Wave", as covered by Steve Case in his new book by the same name.
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