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Scooped by Craig Stark
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10 Ways To Win With Multiple Concurrent Businesses

10 Ways To Win With Multiple Concurrent Businesses | Entrepreneurship | Scoop.it
With the cost of entry at an all-time low, and the odds of success equally low, more and more entrepreneurs are starting multiple companie
Craig Stark's insight:
Output Driven Innovation and Open Innovation follow the thinking here by nature. By working in teams and tapping into collective intelligence, several variable possibilities can emerge.

Trying to form hardened products and then businesses too early put many linear startups in pivot/ fail mode.

Creating value and IP first allows several business models to emerge which can be viewed as investments by many venture groups.
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Be Wary of Attacking a Walled City - SKMurphy, Inc.

Be Wary of Attacking a Walled City - SKMurphy, Inc. | Entrepreneurship | Scoop.it
Taking on established competitors using their same business model and value proposition is called "attacking a walled city." Offer a new value proposition.
Craig Stark's insight:
Starting with customer development vs. solution/ product development makes sense when thinking lean.

In this case study, there may be an opportunity to take a fresh solution to a large manufacturer who needs to open up their own widget sales to an online world vs. the hard road of competition directly.
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