Entrepreneurs in the Shoe Industry
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Entrepreneurs in the Shoe Industry
The history of Rudolf and Adolf Dassler and the companies they created.
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Adolf Dassler

Adolf Dassler | Entrepreneurs in the Shoe Industry | Scoop.it

Adolf Dassler was born on November 3, 1900 in Herzogenaurach, Germany. Adolf  founded the shoe company Adidas when he was 48 years old. After returning from World War I at age 24, Adolf started to produce his own sports shoes in his mother's laundry room.  Cristoph, his father worked in a shoe company. His father and the Zehlein brothers, who produced the handmade spikes for track shoes, supported Dasler in starting his own business. 

 

During the 1928 Olympics, Dassler equipped many athletes with shoes, which set the foundation for the international expansion of the company. During the 1936 Summer Olympics in Berlin, Dassler equipped Jesse Owens with his shoes. Jesse Owens won 4 gold medals in the year he wore Adolf's shoes.

 

After Adolf Dassler's death in 1978, Horst Dassler, Adolf's son, and his wife Käthe took over the management. Horst later died in 1987.After that, Adidas was transformed into a private limited company in 1989, but remained family property until its IPO in 1995.

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The Family Rift that Created PUMA and Adidas

The Family Rift that Created PUMA and Adidas | Entrepreneurs in the Shoe Industry | Scoop.it

A serious, and irreconcilable fight between Adolf and Rudolf Dassler over 60 years ago split up their family shoe business. Because of that, Adidas and PUMA were founded.

 

The argument between the brothers began in 1943. During an Allied bomb attack on Herzogenaurach in 1943, Adolf and his wife climbed into a bomb shelter that Rudolf and his family were already in. Adolf said "The dirty [people] are back again," apparently referring to the Allied warplanes. However, Rudolf was convinced that his brother was talking about him and his family. Because of that comment, Rudolf left the family business and founded PUMA in 1948 after he returned from war.

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Comparing Adolf and Rudolf Dassler

Comparing Adolf and Rudolf Dassler | Entrepreneurs in the Shoe Industry | Scoop.it

Adolf Dassler was a soft-spoken sports fanatic who spent hours working on shoe designs in his workshop. He was able to get Jesse Owens to wear his store's shoes, which help make the Dassler Brothers Shoe Factory famous. Adolf was the one who marketed the shoes, which lead to the success of the family shoe business. He was the original founder of the shoe company that began both his and Rudolf's career in the shoe industry.

 

Unlike Adolf, Rudolf was a friendly salesman who gained success after his brother founded the family shoe business in Germany. Rudlof seems as though he was not as involved in the shoe business because he did not put in as much effort as Adolf. Rudolf did not take charge in marketing and selling his shoes to consumers until he developed PUMA shoes.

 

Adidas became more popular and in demand than PUMA for many reasons. One of the critical failures for PUMA was that Rudolf had an argument with the coach of the German soccer team before the World Cup in 1954. Because of that,  the coach allowed Adidas an opening before the World Cup, where West Germany beat Hungary . After that, Adolf Dassler was in all of the newspapers and other forms of media. The Adidas black boots with the stripes were on all the players, which advertised Adidas to everyone watching the World Cup. From that moment, on Adolf Dassler and Adidas received letters from around the world from people wanting to sell Adidas in other countries. As good as the Puma boots were, it would take many years to build up its international business because of the mistake that Rudolf Dassler made. 

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Adidas Scores Social Responsibility Points With 'One Euro Shoes'

Adidas Scores Social Responsibility Points With 'One Euro Shoes' | Entrepreneurs in the Shoe Industry | Scoop.it

Adidas is trying to increase their social responsibility. In order to become more socially responsible, Adidas is planning to make "one Euro shoes" for the millions of people around the world who cannot afford to buy shoes. This project will allow people to be able to buy shoes for about $1.

 

The project will create jobs for local people in Bangladesh. This project will also increase Adidas' social business.

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Puma received the Best Corporate Social Responsibility Award

Puma received the Best Corporate Social Responsibility Award | Entrepreneurs in the Shoe Industry | Scoop.it

PUMA gives back to the community in many ways. In 2010, PUMA was awarded"the Best Corporate Social Responsibility Award" in recognition of the PUMA.Peace project's contribution to world peace.

 

PUMA also has created the PUMA.Vision organization that focuses on creating a better world for future generations.  They wish to create a world that  is more safe, peaceful and creative than it is now by combining all PUMA's sustainable plans and projects.

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How PUMA Benefits Society

How PUMA Benefits Society | Entrepreneurs in the Shoe Industry | Scoop.it

In 2010, PUMA costed its greenhouse gas emissions, water and land use, air pollution and waste at $196 million.PUMA says it has become the first major corporation to fully cost its impact on the environment.

 

The executive chairman, Jochen Zeitz stated, "The unprecedented Puma environmental profit and loss account has been indispensable for us to realise the immense value of nature's services that are currently being taken for granted but without which companies could not sustain themselves."

 

Although PUMA has not done anything to lower their environmental impact cost, they will most likely begin lowering their environmental impacts costs over the next few years. Those companies that are taking action to reduce their environmental impact now, and therefore their associated costs, believe they can gain a competitive advantage over their rivals, which is what PUMA aims to do within the next few years.

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Differences Between Business Then and Now

Differences Between Business Then and Now | Entrepreneurs in the Shoe Industry | Scoop.it

Both companies were founded in the late 1940s, so many things concerning starting a business have changed since then.

 

The economy has improved dramatically since the 40s and people are earning higher salaries than they used to. Because shoes are seen as a luxury item, people who earn more money are more willng to buy shoes regularly, which greatly benefits both companies.

 

Online advertising and social media have drastically helped both Adidas and PUMA increase their sales. PUMA and Adidas have become more successful because they are able to advertise their products more easily.

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Rudolf Dassler

Rudolf Dassler | Entrepreneurs in the Shoe Industry | Scoop.it

Rudolf Dassler, the founder of PUMA, was born March 26, 1898 in Herzogenaurach, Germany. His older brother, Adolf started a shoe business. A few years later,  in 1924, Rudolf joined his brother in his shoe business, and they created Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).

 

During the rise of Adolf Hitler in Germany, both Dassler brothers joined the Nazi party in the 1930s. Soon after, Rudolf was drafted and became an American prisoner of war while Adolf continued to make and sell shoes for the family business. After Rudolf returned from the war, a fued between the 2 brothers caused them to create separate shoe companies.

 

In 1948, at the age of 50, Rudolf Dassler founded PUMA. Under Rudolf's direction, PUMA remained a small company in Germany. His son, Armin Dassler, took over the business after Rudolf's death on October 27, 1974 from lung cancer. Armin Dassler made PUMA into the worldwide known company that it is today.

 

 

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How Jesse Owens Helped

How Jesse Owens Helped | Entrepreneurs in the Shoe Industry | Scoop.it

Both Rudolf and Adolf Dassler learned at an early age the enormous impact that gold medals had on the improvement of their shoe business. When U.S. sprinter Jesse Owens got to Germany for Berlin's 1936 Olympics, Adolf Dassler drove from Bavaria to the Olympics. There he found Owens, unpacked a suitcase filled with spikes and persuaded him to try them. Owens won four gold medals in Dassler shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.

 

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How Adidas benefits society

How Adidas benefits society | Entrepreneurs in the Shoe Industry | Scoop.it

In 2011, the Adidas employess volunteered a total of 16,000 hours, supported more than 900 different projects globally  and cooperated with more than 20 long-term partners.

 

All of their partners and activities connect children with coaches who teach life values in combination with sport. These organizations and their programs use sports to teach children values, which can break down barriers and allow people to live healthier, happier lives. This is the goal that Adidas strongly believes in.

 

Adidas believes that community involvement strengthens team spirit and enhances the skills of employees. Their employess may get the opportunity to develop and practice a wider range of skills than they do in their paid work – especially teamwork, leadership, decision-making and communication, which increases employees’ commitment and motivation.

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How PUMA helps benefit society

How PUMA helps benefit society | Entrepreneurs in the Shoe Industry | Scoop.it

PUMA has created PUMAVision, which is a concept that the company uses  to guide their work with  three core programs: PUMA.Creative, PUMA.Safe and PUMA.Peace.

 

PUMA.Safe focuses on initiatives and commitment for environmental protection and improved working conditions.

 

PUMA.Peace supports the global Day of Ceasefire on September 21 every year through its initiative “One Day One Goal.” The "One Day One Goal" aims at getting people to play football with the idea that the power of sports will unite people in peace.

 

PUMA.Creative aims at bringing together artists and different organizations for a mutual creative exchange and offering them an international platform.

 

PUMA and Adidas are also part of the Greenpeace Detox Campaign. By joining the Greenpeace Detox Campaign, both companies are trying to move toward zero discharge of hazardous chemicals in the supply chain by 2020.

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Net worth of Adidas

Net worth of Adidas | Entrepreneurs in the Shoe Industry | Scoop.it

The net worth of Adidas is $885,552,280.

 

Each member is responsible for a major business area within Adidas.

 

The owners of Adidas are:

 

Herbert Hainer- CEO

 

Glenn Bennett

 

Robin J. Stalker

 

Erich Stamminger

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Net worth of PUMA

Net worth of PUMA | Entrepreneurs in the Shoe Industry | Scoop.it

The net worth of PUMA is $102,771,763.

 

The owners of PUMA are:

 

Jochen Zeitz is the Chairman of the Administrative Board

 

François-Henri Pinaultis is the Deputy Chairman of the Administrative Board 

 

Thore Ohlsson is President of Elimexo AB, Falsterbo, Sweden

 

Jean-François Palus is the Deputy Chief Executive Officer and Chief Financial Officer

 

Grégoire Amigues is the Vice President Strategy

 

Michel Friocourt is the Director Legal

 

Bernd Illig  is an Employees’ Representative

 

Martin Köppel is an Employees’ Representative

 

Victor Fernandes is an Employees' Representative

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