Social Business & Restaurant
14 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Noé Bonte
Scoop.it!

2014 Digital Trends and what they mean for Restaurants and Bars (Part 4) – Aardvark Blog

2014 Digital Trends and what they mean for Restaurants and Bars (Part 4) – Aardvark Blog | Social Business & Restaurant | Scoop.it
Trend #4: Is CRM becoming CEM? According to Econsultancy’s ‘Digital Marketing and Ecommerce Trends and Predictions for 2014’ report, Customer Experience is
Noé Bonte's insight:

From CRM to CEM (Customer Experience Management) : the right experience will create the relationship (satisfaction, loyalty and ultimately customer value)


CEM "focuses on the customer as an individual with unique habits and desires"

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Disruptions in Consumer Behavior and Expectations

Disruptions in Consumer Behavior and Expectations | Social Business & Restaurant | Scoop.it
Noé Bonte's insight:

Consumer expectations : convenience is the key, restaurant should build experience with this in mind so that the social experience of client will be enhanced and thanks to technology/social media they will share this experience

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Consumer Expectations Track at 20-Year High, Finds Customer Loyalty Index - FSR magazine

Consumer Expectations Track at 20-Year High, Finds Customer Loyalty Index - FSR magazine | Social Business & Restaurant | Scoop.it
Noé Bonte's insight:

Survey on consumer expectations :

a mix of both rational (high quality tasty food; price) and emotional (friendly service, sensory atmosphere) are necessary to get loyal and involved consumers 

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Why Clients Go to Your Restaurant - Marketing & Sales

Why Clients Go to Your Restaurant - Marketing & Sales | Social Business & Restaurant | Scoop.it
People go to your restaurant looking for an emotional experience, not just to fill their bellies.If you can provide them with that emotional experience, they will love you and go back to your place back and again.
Noé Bonte's insight:

An article about the needs that restaurant really fulfill: if food is important, social needs seem to be at least as important.

 

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

The Secret Power Behind Why We Pick Crowded Restaurants Over Empty Ones

The Secret Power Behind Why We Pick Crowded Restaurants Over Empty Ones | Social Business & Restaurant | Scoop.it
When tapped effectively, "Social Proof" can be used to crank up business, online and off.
Noé Bonte's insight:

Power of "social proof" illustrated by a restaurant at first, just an article that introduce this concept and give an example about how to built it on a website (the example is not about restaurant though)

more...
No comment yet.
Rescooped by Noé Bonte from Restaurant Marketing News, Ideas & Articles
Scoop.it!

How to Start a Real Restaurant Loyalty Program

How to Start a Real Restaurant Loyalty Program | Social Business & Restaurant | Scoop.it

Customer loyalty has been important to restaurants of all types since the concept of a “restaurant” was created. Loyal customers are the ones who will come back often and spend frequently, which helps restaurants of all sizes meet their bottom lines. Although building loyalty is not a new concept for restaurant owners, the tactics used to approach building customer loyalty have changed over the years.


Via Craig Aberle
Noé Bonte's insight:

Customer expectations have changed, lets go from the "spend and get" model to an emotional relationship with client following the "Reciprocal loyalty" model

Some tips and advice to do so in this article. 

more...
Craig Aberle's curator insight, May 6, 2014 3:13 PM

Loyalty and mobile marketing are the cornerstone of today's Restaurant Marketing! Learn how with our weekly recap of restaurant industry and loyalty news, ideas and articles. Subscribe to the "Restaurant Newsletter" delivered free via email at http://pos-advicenewsletter.com/ and stay informed!  MObile is Now!

Scooped by Noé Bonte
Scoop.it!

My Starbucks Idea Turns 5, Sparking a Latte Innovations

My Starbucks Idea Turns 5, Sparking a Latte Innovations | Social Business & Restaurant | Scoop.it
Brandchannel - always branding. always on.
Noé Bonte's insight:

Starbuck Case :

My Starbucks Idea :  when consumer give and exchange about ideas of new product that will take shape.

Consumers lead inovation by exchanging between each other

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Ouverture du restaurant le 30 Avril 2014 - 36 rue Cornac - 33000 BORDEAUX - YouTube

Ouverture du restaurant le 30 Avril 2014 - 36 rue Cornac - 33000 BORDEAUX Vous aimez ? suivez-nous sur https://www.facebook.com/maxatable ou sur notre site h...
Noé Bonte's insight:

[In french]

Max à Table, a new concept of interactive restaurant in France or how technology can enhance client service and develop interactions between clients.

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

La technologie est-elle au service ou au détriment de la restauration ? - Billet - SNACKING.FR

La technologie est-elle au service ou au détriment de la restauration ? - Billet - SNACKING.FR | Social Business & Restaurant | Scoop.it
Noé Bonte's insight:

[In french]

Why technology is helpless without a strategy, some real figures about social media and the ROI that can be expected

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Restaurant Chain Red Robin Socializes Digital Transformation

Restaurant Chain Red Robin Socializes Digital Transformation | Social Business & Restaurant | Scoop.it
Red Robin is accelerating menu changes and allowing its 25,000 employees to share ideas and concerns with social software, says CIO Chris Laping.
Noé Bonte's insight:

The Red Robin case :

An article about how to involve employee and adapt to client using social network.

Positive outcomes : reduce employee turnover, increase activity and client fidelity  

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

MediaPost Publications Study: Restaurant Loyalty Programs Lack Impact 04/01/2014

MediaPost Publications Study: Restaurant Loyalty Programs Lack Impact 04/01/2014 | Social Business & Restaurant | Scoop.it
Study: Restaurant Loyalty Programs Lack Impact - 04/01/2014
Noé Bonte's insight:

The gap between restaurant communication (on loyalty programs in this case) and people expectations and habits.

Is Interactions/connection with customer in-restaurant  the key to create a possibility of digital connection afterward ?

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Seven Ways Tablets Are Changing Restaurant Customer Experience | Empathica

Seven Ways Tablets Are Changing Restaurant Customer Experience | Empathica | Social Business & Restaurant | Scoop.it
… read more »
Noé Bonte's insight:

Enhance interaction, data insights, employee engagement, and other reasons that make tablet a good tool to develop the social experience within restaurants

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Customer Service in Restaurants Needs Personal Touch - FSR magazine

Customer Service in Restaurants Needs Personal Touch - FSR magazine | Social Business & Restaurant | Scoop.it
Noé Bonte's insight:

Domino's Pizza case :

The tech trap : forgetting that it is real people that are using technology.

The article give a different point of view about how to build customer relationship based personal connection and conversation with client, not centered on business;

From Business/client relationship to Human/human 

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Why do people love restaurants? - Curiosity

Why do people love restaurants? - Curiosity | Social Business & Restaurant | Scoop.it
Why do people love restaurants? Find out why people love restaurants at Curiosity.com.
Noé Bonte's insight:

Motivations of restaurant customers according to the Chef/Proprietor of one of them

Restaurants can be seen as a "Third place" for some customers.

More about the concept of third place : http://wallstreetflaneur.com/the-third-place-concept-the-business-of-community/#axzz34LTGdK5d ;

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Facebook est comme un restaurant - MediasSociaux.fr

Facebook est comme un restaurant - MediasSociaux.fr | Social Business & Restaurant | Scoop.it
J’ai comme l’impression que je vais consacrer mon mois d’octobre à rédiger des articles sur Facebook… ça doit certainement être dû au franchissement du cap du milliard d’utilisateurs, un cap historique. Tellement historique qu’ils ont décidé de diffuser une vidéo institutionnelle comparant Facebook à une chaise : Je préfère ne pas commenter cette comparaison, d’autant …
Noé Bonte's insight:

[In french]

An analogy between Facebook and restaurants : same motivation, different ways to deal with it. the limit of Facebook use in this case

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

How Restaurants Can Use Data to Improve Customer Relationships and Sales | Consumer Business Compass

How Restaurants Can Use Data to Improve Customer Relationships and Sales | Consumer Business Compass | Social Business & Restaurant | Scoop.it
The restaurant industry is a business of relationships, passion - and believe it or not - data.
Noé Bonte's insight:

From a client point of view :

Why relationship is key for restaurant today, all data are already here 

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

How restaurants can better understand consumer behavior | Consumer Trends content from Nation's Restaurant News

How restaurants can better understand consumer behavior | Consumer Trends content from Nation's Restaurant News | Social Business & Restaurant | Scoop.it
Journalist Charles Duhigg outlines importance of identifying, creating habits
Noé Bonte's insight:

Restaurant and consumer behavior, some key point to understand consumer motivation and habit in order to modify them for your profit 

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Social Media as a Marketing Tool for Restaurants - FSR magazine

Social Media as a Marketing Tool for Restaurants - FSR magazine | Social Business & Restaurant | Scoop.it
In this third installment of our social media series, I’m not just suggesting you claim your business on Foursquare, I’m urging you to embrace location-based marketing. And Foursquare makes it easy for you!
Noé Bonte's insight:

Foursquare, a social media tool based on location which allow users to show loyalty and restaurant to reward them.

This tool is, in some ways, design like a game that can develop  pride and status among loyal users

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

Prepare your restaurant's digital strategy for 2014 | Marketing content from Restaurant Hospitality

Prepare your restaurant's digital strategy for 2014 | Marketing content from Restaurant Hospitality | Social Business & Restaurant | Scoop.it
Mobile marketing, social media and direct messaging are the keys to establishing an online presence
Noé Bonte's insight:

Using digital to socialize

Major aspects of strategy for restaurants in 2014  :

Keep consumer involved, "in the loop", thanks to social media (powerful word of mouth), and messaging

more...
No comment yet.
Scooped by Noé Bonte
Scoop.it!

10 Ways Restaurants are using Social Media (Infographic) - Digital Dining

10 Ways Restaurants are using Social Media (Infographic) - Digital Dining | Social Business & Restaurant | Scoop.it
This infographic "10 ways Restaurants are using Social Media" is m
Noé Bonte's insight:

Overview of usages and tools of social media by the industry (infographic)

 Having direct dialogue and connect and network are 5 and 8 positions

more...
No comment yet.