Entrepreneurial Passion
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Entrepreneurial Passion
Information on Lean Start-Up, Content Marketing, Social Media, Minimal Viable Audience for the Passionate Entrepreneur
Curated by Randy Bauer
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Rescooped by Randy Bauer from Just Story It

Bringing the Story to Life: Build Engagement + Results

Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for custome…

Via Dr. Karen Dietz
Dr. Karen Dietz's curator insight, September 15, 2015 6:02 PM

To go hand in hand with the HBR research on how stories influence behavior, we've got this SlideShare program by @CarlaJohnson on how to work with stories to boost engagement.

Pay attention to the model on slide 18. It looks very interesting.

Two companies are profiled -- Blackberry and MolsonCoors. I like the MolsonCoors example the best. It has more robust and meaningful results. They are quite impressive.

So the model seems to work. Would it apply to every company, do you think?

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Randy Bauer

Getting things done with authority

Getting things done with authority | Entrepreneurial Passion | Scoop.it
Management/leadership, manager/leader. These are all terms that are often used in tandem. When a person is placed in a management position, he or she becomes the assumed leader.
Randy Bauer's insight:

When can all build our leadership abilities. Learning to do so with Authority makes a big difference. 

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