Marketing for Today's Entrepreneurs
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5 Types of Instagram Influencers You've Definitely Seen Before

5 Types of Instagram Influencers You've Definitely Seen Before | Marketing for Today's Entrepreneurs | Scoop.it
We all know that Influencer Marketing is a hot topic, as is Instagram as a PR platform, so how do you put those together? Here’s a quick primer on Instagram Influencers you've come across before.
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6 Limiting Beliefs That You Should Change Today

6 Limiting Beliefs That You Should Change Today | Marketing for Today's Entrepreneurs | Scoop.it
The world would like us to fit into a box. It is up to you whether you oblige. Here are 6 limiting beliefs you should change today.

Via Day Ashton
Ann Dixon's insight:

I'm sure we've all identified with some of these from time to time. The trick is to delete them from your daily thinking and allow new more productive thoughts to take their place.

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Day Ashton's curator insight, July 28, 2014 2:35 AM

Start the new week positively.  Don't continue to limit yourself.

 

Make positive changes today!

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14 Ways to Cultivate a Lifetime Reading Habit

14 Ways to Cultivate a Lifetime Reading Habit | Marketing for Today's Entrepreneurs | Scoop.it
"To acquire the habit of reading is to construct for yourself a refuge from almost all the miseries of life." -- W.

Via Learnrevo
Ann Dixon's insight:

We all know that the best investment is growing ourselves, with knowledge. Reading for 30 mins a day, every day, can dramatically change the way we think, and therefore behave. Create the habit, see what happens.

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8 Essential Skills They Didn't Teach You In School

8 Essential Skills They Didn't Teach You In School | Marketing for Today's Entrepreneurs | Scoop.it

It wasn't until after school that my education really began!


Via Learnrevo
Ann Dixon's insight:

Spend more time on developing yourself and there will be no stopping you.

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What to Do When Social Media Is Not Working For Your Business |

What to Do When Social Media Is Not Working For Your Business | | Marketing for Today's Entrepreneurs | Scoop.it
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.

Via Day Ashton
Ann Dixon's insight:

If social marketing is not working so well for you then take a quick look at this page to see what you could do about it.

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Day Ashton's curator insight, April 11, 2014 6:00 AM

Very useful information if you feel you are not getting what you want out of social media ...

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10 Steps to End Procrastination

10 Steps to End Procrastination | Marketing for Today's Entrepreneurs | Scoop.it

Via Daniel Watson
Ann Dixon's insight:

Which of these are you guilty of?

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Alain Theriault MBA's curator insight, March 18, 2014 11:20 AM

Many ways to look at the problem. There is no universal solution. So, whatever can  be useful for you, just use it

elshaddairefrigeration's curator insight, March 20, 2014 3:02 AM

El Shaddai Refrigeration is one of the leading Cold Room Suppliers in India. We supply brand new and high quality equipment at highly competitive prices. We also service and maintain all types of commercial cooling equipment

Catherine Besse's curator insight, March 20, 2014 10:21 AM

Sus à la procrastination ;)

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Broke

Broke | Marketing for Today's Entrepreneurs | Scoop.it

A declining middle class has significant implications. 

 

How and why is the fall of the middle class important to what comes next and why we all need to become creators and makers of the future.

 


Via Kenneth Mikkelsen
Ann Dixon's insight:

All very sensible and all very doable. Broke is a fine book, Boyle a fine writer. I would commend anyone thinking about why we are here and what to do about it to give it a read and then go do something to change the world we live in. We all have to Craft the future we deserve and not leave it to those that are only interested in the business of money.

 Very thought provoking article.Take action NOW to craft you're own future.
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Kenneth Mikkelsen's curator insight, March 4, 2014 7:27 AM

Boyle has a 12 point plan for people to take accountability and responsibility to create a better future.


  1. Accept the world has changed, with new rules.
  2. Be entrepreneurial
  3. Buy local
  4. Get involved with creating local institutions
  5. Shun tax avoiders and semi-monopolies
  6. Chop up credit cards – live a debt free life
  7. Demand a new approach to business
  8. Bring down the price of homes
  9. Retire later
  10. Demand human interaction
  11. Start new schools
  12. Rethink money


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How Can Marketers Use Meme Marketing Or Memevertising? - Andrew Spence - The Laptop Zentrepreneur

How Can Marketers Use Meme Marketing Or Memevertising? - Andrew Spence - The Laptop Zentrepreneur | Marketing for Today's Entrepreneurs | Scoop.it

Andrew Spence discusses meme marketing or memevertising and how using this can build your brand, get more traffic and make more sales....

Effective memes associated with a product or service, generate images, words and feelings in the brain that create a desire, meet a need or inspire action. Marketing is all about creating thoughts in people and memes have the capacity to do that most effectively.Look at this Nike meme: This meme is hard to forget and leaves a lasting impression – that’s what memes are meant to do.


Via Jeff Domansky, Mikki Ware
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Jeff Domansky's curator insight, July 28, 2013 8:20 PM

Great explanation of memes and how meme marketing can help you get better marketing results.

Sunil Agrawal's curator insight, July 29, 2013 3:20 AM

Use of Meme can really be put to a good use. Will you consider Meme Marketing for your social media enhancement?? In my personal opinion, a lot of creativity is needed to effectively use it in the marketing. 

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You Are What You Tweet: 3 Tips for Managing Customer Perception

You Are What You Tweet: 3 Tips for Managing Customer Perception | Marketing for Today's Entrepreneurs | Scoop.it
Wishing Web provides 3 marketing tips to help improve customer perception of your small business.

Via Mikki Ware
Ann Dixon's insight:

Tweeting for success

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Mikki Ware's curator insight, February 19, 2014 9:34 AM

So many businesses operate in a vacuum when it comes to what matters to their customers, but the solution is actually quite simple: personal attention. 

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5 Reasons Businesses Don't Blog and Answers to Those Objections - Inkling Media

5 Reasons Businesses Don't Blog and Answers to Those Objections - Inkling Media | Marketing for Today's Entrepreneurs | Scoop.it
Send to Kindle As my month of experimenting with list posts draws to a close, I find myself thinking about blogging and all the work I put into it. I think about the work my clients put into blogging.

Via Hassaan Khan
Ann Dixon's insight:

Loved reading this article and all the objections to blogging. What I loved most was the way those  objections can be answered.

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How To Choose The Best Color Palette For Your Business Website

How To Choose The Best Color Palette For Your Business Website | Marketing for Today's Entrepreneurs | Scoop.it

Via Daniel Watson
Ann Dixon's insight:

Really interesting article on the psychology of colour on your business website. Discover what colour your business is/should be for most effect.

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Fusebill's curator insight, January 30, 2014 2:17 PM

Colours matter more than you think!

Carmen Troche's curator insight, January 31, 2014 12:58 AM

Color is so important especially in being consistent for biz cards, website, fliers, etc. 

Anthony MARTINS de NOBREGA's curator insight, March 4, 2014 3:40 AM

pas anodin du tout.....90% de la population est visuelle......les couleurs jouent sur les émotions.....les émotions sur les décisions clés.....

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9 Famous People Who Proved You Don't Need To Be Loud To Make Real Noise

9 Famous People Who Proved You Don't Need To Be Loud To Make Real Noise | Marketing for Today's Entrepreneurs | Scoop.it

Many of the world's most revered leaders have actually been far less outgoing than their public personas would lead us to believe. Through their successes, we learn that being shy absolutely doesn't mean being powerless. Sometimes you need to be quiet to make real noise, and always remember, actions speak louder than words.

 

 

Below are nine famous people that commonly strike us as outgoing, but who were actually far more quiet at heart.


Via The Learning Factor
Ann Dixon's insight:

Even quiet people can make a HUGH difference. Shyness and introvertness is not an excuse for holding you back. You can make a significant difference just by whispering.

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The Learning Factor's curator insight, January 23, 2014 5:18 PM

Can the meek actually inherit the Earth?

Diana Garza's curator insight, January 27, 2014 9:08 AM

Actions speak louder than words.....

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7 Tips To Make Your Website Better for Your Business In 2014 (or anytime) - Small Business Technology

7 Tips To Make Your Website Better for Your Business In 2014 (or anytime) - Small Business Technology | Marketing for Today's Entrepreneurs | Scoop.it

 sYour web site should work for your business. Here's 7 tips to help.


Via Sandra Brevett
Ann Dixon's insight:

Your web site is your business real estate. Invest real time and money, making sure it's easy on the eye and works on all devises.

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6 New Copywriting Techniques That Actually Work

6 New Copywriting Techniques That Actually Work | Marketing for Today's Entrepreneurs | Scoop.it
Copywriting is not just writing – it is so much more. A good copy needs to fulfill all the criteria that will make it interesting and engaging, and most importantly, make readers want to buy the product you are selling.
Ann Dixon's insight:
If there's anything I've learnt from my Internet Marketing journey so far, is that getting your copy right is not only one of the most important factors but arguably 'the' most important. You need to capture your audiences attention right off the bat in your email marketing, landing pages, blogs, social media, ads ~ everything.
Spending time and/or money getting your copy right reaps reards x10 fold.
 
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50 Signs You Might Be an Entrepreneur

50 Signs You Might Be an Entrepreneur | Marketing for Today's Entrepreneurs | Scoop.it
Peruse this list to find out if your temperament and traits indicate you're the type to mastermind a startup.

Via Day Ashton
Ann Dixon's insight:

How many of these can you tick? Entrepreneurs are special and crucial members of the community. If you'd like to become an entrepreneur and would love to work from your home, either "like" this  or send me PM, I maybe able to help you.

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Day Ashton's curator insight, May 8, 2014 6:55 AM

Are you an entrepreneur?  Check this out.  Thinking of starting YOUR own business.  PM me today

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11 Reasons Why You Aren't Getting Results

11 Reasons Why You Aren't Getting Results | Marketing for Today's Entrepreneurs | Scoop.it

All of us have goals.Goals like losing weight, earning more money, finding a life partner, setting up our business, achieving performance targets and so much more. Some seem to have no trouble achieving them, while some others just can't make any progress.


Via Learnrevo
Ann Dixon's insight:

The fear isn’t going to go away by waiting it out. Face the fear and do it anyway.

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What is a Marketing Plan & How Do I Make One?

What is a Marketing Plan & How Do I Make One? | Marketing for Today's Entrepreneurs | Scoop.it
When I heard from my audience that they wanted help creating a marketing plan I thought "Ah yes! Brilliant! Of course!"

So I sat down to start

Via Day Ashton
Ann Dixon's insight:

Having a plan, however basic, is what we need to at least face the correct direction of our goals. Take this advise and make your plan today.

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Day Ashton's curator insight, April 11, 2014 6:48 AM

If you are serious about building your business, you need to have a marketing plan.  Take a look at this ...

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Why It's Critical To Connect Your Offline & Online Marketing

Why It's Critical To Connect Your Offline & Online Marketing | Marketing for Today's Entrepreneurs | Scoop.it

All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected.


Via Kamal Bennani, Mikki Ware
Ann Dixon's insight:

Why it's Critical to connect your online AND offline marketing to create a seamless blend of branding.

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10 Tips to Help You Build and Grow a Stand-Out Small Business Brand

10 Tips to Help You Build and Grow a Stand-Out Small Business Brand | Marketing for Today's Entrepreneurs | Scoop.it

Via Daniel Watson
Ann Dixon's insight:

Here are 10 great tips for you to optimise your business.

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Carlos Polaino Jiménez's curator insight, March 14, 2014 5:30 AM

Buena enseñanza para los que primero hemos de crear nuestra propia marca, ya no son tiempos de "El buen paño en el arca se vende". 

BSN's curator insight, March 14, 2014 11:49 AM

10 Tips to Help You Build and Grow a Stand-Out Small Business Brand  #branding #smallbiz #businesstips

Tia Ribary's curator insight, March 14, 2014 7:40 PM

Your brand is everything your clients (and others) experience when interacting with you. It's true - as a small business, you may not have a large budget for branding, but you do have a lot of control over the experience you offer, which can make or break your brand.

 

I like these 10 tips as a little branding food for thought.

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How Data Will Transform Business

How Data Will Transform Business | Marketing for Today's Entrepreneurs | Scoop.it

What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy - and explains why he thinks they are essentially invalid.


Via Kenneth Mikkelsen
Ann Dixon's insight:

Very interesting

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Darilyn Evans's curator insight, March 16, 2014 4:01 AM

Adapt or die is what this talk is about. Former business strategies are rapidly becoming obsolete, the value chain is no longer applicable, vertical integration is moving into horizontal integration.  New models in both public and private sectors need to embrace simultaneous competition and collaboration and different motivations of staff and customers. The concept of scale has changed.

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5 Bad Marketing Habits Made Worse by the Internet

5 Bad Marketing Habits Made Worse by the Internet | Marketing for Today's Entrepreneurs | Scoop.it

Watch out for these bad marketing habits, or risk losing precious audience attention.


Via Kamal Bennani, Mikki Ware
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7 Tips for Getting the Right Followers on Pinterest

7 Tips for Getting the Right Followers on Pinterest | Marketing for Today's Entrepreneurs | Scoop.it
After you get your new business Pinterest profile set up, the next challenge is probably the biggest: how to get high-quality followers, so you can start having real conversations and generating word-of-mouth buzz (and traffic) for your company.
Ann Dixon's insight:

How to use Pinterest, effectively, for your business.

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How To Implement Personalization And Behavioral Targeting On Your Blog

How To Implement Personalization And Behavioral Targeting On Your Blog | Marketing for Today's Entrepreneurs | Scoop.it

Giving a unique experience to every visitor ensures maximum engagement that convincingly inflates the conversion rate beyond your expectations. Generally, blog visitors' get the same content irrespective from where they're coming from and what's their intent. This leaves big holes in your lead generation and subscriber acquisition strategies. To overcome this, bloggers employ different methodologies with varying complexity.


Via OpenX
Ann Dixon's insight:

A must read for everyone who blogs. Really good thoughts.

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Why Positive Encouragement Works Better Than Criticism

Why Positive Encouragement Works Better Than Criticism | Marketing for Today's Entrepreneurs | Scoop.it

Positive emotions generally work in an opposite way to negative emotions. So, while emotions like fear, anxiety, stress and anger narrow our focus, inhibit our concentration and decrease our cognitive abilities, positive emotions can do the opposite. When we’re feeling upbeat and happy, we’re more likely to have an inclusive focus than a self-centered outlook, and to perform better on cognitively demanding tasks.


Via The Learning Factor
Ann Dixon's insight:

Positive reinforcements = always best 

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The Learning Factor's curator insight, January 21, 2014 5:02 PM

By focusing on positive interactions with your employees and encouraging an upbeat emotional state as often as possible, you’ll be more likely to have a happy, productive and efficient team.

Lawrence Lanoff's curator insight, January 23, 2014 11:58 AM

In Relationships - Cortisol never works for bonding! Here's why.

Rescooped by Ann Dixon from Blogging ,Marketing And Videos
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4 Tips to Create a Viral Video

4 Tips to Create a Viral Video | Marketing for Today's Entrepreneurs | Scoop.it
When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality.

Via Sandra Brevett
Ann Dixon's insight:

Did you know video content written by women went more viral than content written by men?

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