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Spotify launches tool to let artists track their biggest fans

Spotify launches tool to let artists track their biggest fans | Entertainment Essential | Scoop.it
Spotify is introducing a new dashboard to help musicians find out who, and where, their biggest fans are.The Fan Insights tool is currently in limited beta on desktop computers, with a basic mobile version also available, but the proper rollout...
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Mood Media veut révolutionner le marketing musical

Mood Media veut révolutionner le marketing musical | Entertainment Essential | Scoop.it
Certains disent qu'on a commencé à mettre de la musique dans les ascenseurs pour rassurer les premières générations d'utilisateurs de ce qui...

Via GilCasta
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Rescooped by Guillaume Crisafulli from Public Relations & Social Marketing Insight
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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Entertainment Essential | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


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Idris Grant's curator insight, August 28, 2014 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 2014 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 2014 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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Diplo on His Grammy Priorities: Winning, Snapchat and the Best Party

The producer and D.J. talks about his three nominations and how the Recording Academy regards rap.
Guillaume Crisafulli's insight:

"we do the best stuff in that world".

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Rescooped by Guillaume Crisafulli from Public Relations & Social Marketing Insight
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Quartz, Fortune, Bloomberg: Which business news site designed it best? - Digiday

Quartz, Fortune, Bloomberg: Which business news site designed it best? - Digiday | Entertainment Essential | Scoop.it

Sites like Fortune and Bloomberg may cover financial news, but that doesn’t mean they have to do so without any flair. Here’s how business news sites redesigned their pages in an effort to stay modern while keeping their busy core readership constantly informed.


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Jeff Domansky's curator insight, August 26, 2014 11:22 PM

Take the poll and learn from these redesigns.