Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
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10 Essential Content Tools

10 Essential Content Tools | Enterprise Social Media | Scoop.it
Editors share tools for managing social media, editorial workflow and more.

 

A short list of important curation tools. Via @PerfectJulia

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The Value of Curation Tools for Social Discovery | Techcrunch

The Value of Curation Tools for Social Discovery | Techcrunch | Enterprise Social Media | Scoop.it

Semil Shah on Techcrunch analyzes how even light curation and social sharing tools serve increasingly individuals in "discovering" sources, ideas, people and products they do not know yet.

 

In highlighting the importance of this for business interests he also highlights some of the key benefits that this type of curation brings to everyone else.

"There is too much information online, too many pages filled with stock images and no context.

Search engines provide significant utility, but we still have to exert energy to find what we need after results are algorithmically surfaced.

The new crop of social media companies help discovery come online and threaten traditional search.

With these new tools, users are able to clip and collect the bits of the web that they are most interested in and, in the process, disregard the rest as noise.

 

Sites like Pinterest, Twitter, Tumblr, Instapaper, Snip.it, Clipboard, and Curisma, among others, all allow their users to decide what aspects of the web (text, media, etc.) are worth saving and sharing, instead of browsing the web from Google, or even Facebook for that matter.

 

Because many of these networks have asymmetric follow/follower models, and because users can “tune” whom they are following, users’ feeds could increase in relevance as items are retweeted or repinned.

 

These networks allow for self-expression, and in doing so, re-sort and re-shape the web we see, and that is a very big shift away from traditional search toward social discovery."


Via Robin Good, janlgordon, Anise Smith
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Beth Kanter's comment, November 7, 2011 10:16 AM
At what point will following the curators replace search or rather for what types of information seeking?
Robin Good's comment, November 7, 2011 10:25 AM
Hard to say. Maybe never. It depends also on how search engines will evolve and how much of a role me and you will want to play in the post-Google era. ;-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:20 PM
This is absolutely true for me. I feel somewhat overwhelmed managing information for my personal blog (www.pghlesbian.com) as well as our project blog, both of which requite me to sort a significant amount of information. I find myself coming here and to other curators (as I find them - any leads on good LGBTS curators?) and feeling like my head is a little above water. Thanks!
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Shifting From Social Media To Social Business

Shifting From Social Media To Social Business | Enterprise Social Media | Scoop.it

“It may not be the end of social media exactly, but the days of ad hoc and chaotic social initiatives may be coming to a close. As medium sized and large organizations come to the realization that “social” needs integration across multiple business functions, they will take the first step toward social business integration."

 

This paradigm shift is not going away. Enterprises ignore social business at their peril.

 

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I Would Rather Have Bacon Than Klout

I Would Rather Have Bacon Than Klout | Enterprise Social Media | Scoop.it
Yesterday, Klout made another change to its algorithms (as you probably already know) and most of the media professionals experienced a dramatic drop in their Klout Score. Mine was no exception; I dropped from 68 to 55.

 

Yeah, my Klout score dropped almost 10 points, but who cares? This article points out the folly of Klout, and other quantitative influence measuring sites' methodology.

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5 Ways to Humanize Your Company With Social Media

5 Ways to Humanize Your Company With Social Media | Enterprise Social Media | Scoop.it
We call this crazy thing we're all addicted to social media for a reason: it's about people. It's about developing relationships.

 

This is a good basic article on how your company should approach social media, especially Facebook. For more in-depth advice, see our Be a Person book series: http://bit.ly/OrderBeAPerson

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Twitter Introduces New Changes to Users' Timelines

Twitter Introduces New Changes to Users' Timelines | Enterprise Social Media | Scoop.it

It appears that certain Twitter users have noticed changes to their Twitter timelines, indicating that we all may be receiving updates to our accounts soon. (Your Twitter timeline is the scrolling feed of tweets on your homepage from the users you're following.)

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Social Media in Enterprise Businesses « Barcoding Blog

Social Media in Enterprise Businesses « Barcoding Blog | Enterprise Social Media | Scoop.it
How will #socialmedia affect enterprise businesses internally, both in & outside the four walls?

 

See my next post on the Forbes article this guy is commenting on. Wow!

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Apple Enlists iPhone 4S Users to Solve Battery Problem

Apple Enlists iPhone 4S Users to Solve Battery Problem | Enterprise Social Media | Scoop.it

Two weeks after the iPhone 4S release, Apple is quietly reaching out to users who have experienced serious battery drainage problems — and asking them to help by installing a monitoring program.

 

Apple crowdsources a solution to a problem, or oversteps, infringing privacy?

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12 Most Definite Must-Dos For Your Social Media Marketing To Work |

12 Most Definite Must-Dos For Your Social Media Marketing To Work | | Enterprise Social Media | Scoop.it
Andrea West advises on the 12 Most Definite Must-Dos For Your Social Media Marketing To Work...

 

If you're interested in how to do Social Media in less than two hours a day, check out my post: http://t.co/WehnF2Eh

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The difference between social media and collaboration

The difference between social media and collaboration | Enterprise Social Media | Scoop.it
The difference between social media and collaboration (The difference between social media and collaboration http://t.co/vARF2mQ9...)...

 

The premise of this article makes a rather artificial distinction, equating social media with the tools and sites of social media. Thus, the author is able to make some interesting, some boring, and some suspect points.

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StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC | Jeffbullas's Blog

StumbleUpon Drives More Traffic than Facebook or Twitter - Plus INFOGRAPHIC | Jeffbullas's Blog | Enterprise Social Media | Scoop.it
I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!

 

StumbleUpon has come out of nowhere to dominate blogging and referrals.

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Asian brands finally on board social media trend | Marketing Magazine

Asian brands finally on board social media trend | Marketing Magazine | Enterprise Social Media | Scoop.it
Marketing news, blogs, case studies, podcasts, forums and marketing careers and jobs, with our dedicated team of marketing experts and the resources of Marketing magazine, the leading Australian marketing publication.

 

80% of companies listed on The Wall Street Journal’s ‘Asia 200 Index’ having a corporate social media presence, up from 40% last year.

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What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing

What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing | Enterprise Social Media | Scoop.it
Today content curation is sold, promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so?

In my personal experience a good, value-creating curator, can be easily recognized by looking at the work he does. If he does one or more of the following he is likely to be a true, value-creation, sense-making curator.

 

I have a Twitter follower who hates the paper.li, scoop.it and other curation posts I do. He wanted to know how he could screen them all out. I steered him to Tweetdeck. Then he complained he couldn't control the width of the columns in Tweetdeck. Sheesh.

 

Do you have people who are annoyed by curation following you? Comment in the balloon below.


Via The New Company, Anise Smith
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Apps, Not Siri, Threaten Google Search - Forbes

Apps, Not Siri, Threaten Google Search - Forbes | Enterprise Social Media | Scoop.it
One of the latest talking points is that Siri is Apple's first big attack on Google's cash cow search business. But native mobile apps are already winning that battle.

 

Can the giant be supplanted? Comment below.

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The Way Companies Are Getting Financed Is Completely Changing

"Crowdfunding startups has long been a dream deferred. But it's finally happening. Direct crowdfunding via equity financing is still a big no-no, because SECrules make it difficult for non-accredited investors to invest in startups. But exciting things are going on."

 

Anyone reading this have an example of crowdfunding? I'd like to find some for a book I'm writing. Comment below.

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6 Best Practices For Small Business YouTube Marketing

6 Best Practices For Small Business YouTube Marketing | Enterprise Social Media | Scoop.it

Yes,you can use video to gain exposure and sales for your business. No, you shouldn't expect your video to go viral.

 

The advice in this article is equally applicable to enterprises.

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10 Marketing Books You Can’t Live Without

10 Marketing Books You Can’t Live Without | Enterprise Social Media | Scoop.it
List of books about marketing that Small Business Trends book Editors would bring on a desert island. Find out which marketing books are that good.

 

OK, I haven't read any of these. How about you? I guess I better fire up the Kindle and get cracking!

 

via @PhaedraStock

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Fan Fiction and Social Media: Lessons From the Trenches

When actress @CarriBugbee started tweeting as her character on Mad Men, Peggy Olson, AMC or their digital firm got her account suspended, creating a huge firestorm of protest.

 

This will go into our Social Media Hall of Shame on its next update: http://bit.ly/HallOfShame

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Are You Ready for the Social Supply Chain? - Forbes

Are You Ready for the Social Supply Chain? - Forbes | Enterprise Social Media | Scoop.it

So, how will social networking affect businesses and supply chains? We are seeing a lot of marketing to end consumers, and thus new channels to drive demand, but how can we improve our supply processes? Can we leverage social networks to drive benefits across our end-to-end supply chain processes?

 

I got chills when I read this, since I first advocated for electronic connections for the supply chain back in 2001 http://bit.ly/rHsy95

 

Of course, the context back then was B2B exchanges, but the idea lives on, and may use social media to achieve the final integration.

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6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | Enterprise Social Media | Scoop.it

You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.

 

Some very practical suggestions for managing social media, including a good one: If you're overwhelmed, reduce the number of SM sites you're on.

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ChapStick Gets Itself in a Social Media Death Spiral

ChapStick Gets Itself in a Social Media Death Spiral | Enterprise Social Media | Scoop.it

We're catching up on all the social media s**tstorms today. The major one this week involves ChapStick—a brand whose marketing I don't recall ever making any sort of impact. Until now. Here's the play-by-play.

 

This one's going into our Social Media Hall of Shame at the next update - http://bit.ly/HallOfShame

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The Role of Government in Social Networking

The Role of Government in Social Networking | Enterprise Social Media | Scoop.it
It has been an interesting year for politics and social networks.  It began early in the year with the so-called “Arab Spring” when several countries in the Middle East found themselves in the midst of a social network-fueled demand for regime change...

 

This article took an interesting turn when the author brought up a Broad Agency Announcement (sort of a pre-RFP) from DARPA (the Defense Advanced Research Projects Agency) entitled Social Media in Strategic Communication (SMISC) that has four specific program goals:
1. Detect, classify, measure and track the (a) formation, development and spread of ideas and concepts (memes), and (b) purposeful or deceptive messaging and misinformation.
2. Recognize persuasion campaign structures and influence operations across social media sites and communities.
3. Identify participants and intent, and measure effects of persuasion campaigns.
4. Counter messaging of detected adversary influence operations.”

 

I can't unthink that now . . .

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7 Really Great Social Media Tricks You Should NEVER Use | Search Engine People | Toronto

7 Really Great Social Media Tricks You Should NEVER Use | Search Engine People | Toronto | Enterprise Social Media | Scoop.it
Each and every society in the history of the world has evolved it's own culture. Through time and trial and ...

 

A list of social media don'ts that I don't completely agree with. You should consider it anyway.

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Social media for CEOs

Social media for CEOs | Enterprise Social Media | Scoop.it

I seem to spend most of my life on a plane, or on the way to the airport or at
the airport. Thank God for Blackberry, iPhone and the plethora of handheld
devices that allow businesses and people like me to function in today’s
world.

 

A survey of the top 100 Fortune companies found that only two CEOs used Twitter and 81 per cent didn’t have a Facebook. Even Linkedin the so called ‘Facebook for grown-ups’ had a mere 13 CEOs on it.

 

I guess the real question is, what would they do with social media if they were to use it?

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