Enterprise Social Media
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Enterprise Social Media | Scoop.it
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Via Dr. Karen Dietz
Mike Ellsworth's insight:

I'm not sure I entirely agree with Nick Usborne's examples, but the point is a good one: disingenous, salesy ledes might work on fish, but most readers are a bit more savvy. Use true empathy to connect with your readers (and check out the Empathy Symbol: http://www.empathysymbol.com).

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Dr. Karen Dietz's comment, March 16, 2013 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Dr. Karen Dietz's comment, March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
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Rescooped by Mike Ellsworth from Social Selling for B2B
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Social Selling Is Bigger Than LinkedIn

Social Selling Is Bigger Than LinkedIn | Enterprise Social Media | Scoop.it
Social selling is bigger than LinkedIn. It’s bigger than Twitter. It’s bigger than Facebook.
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Becoming An Experience Business Starts With This Basic Premise

Becoming An Experience Business Starts With This Basic Premise | Enterprise Social Media | Scoop.it
In such a competitive market, holistic brand and customer experience management have become the differentiator. Businesses have to learn how to deliver experiences that are relevant to their buyers. But how?
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Should you trust The Meeker Report?

Should you trust The Meeker Report? | Enterprise Social Media | Scoop.it
The annual "Meeker Report" is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?
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23 Cool Tools for Social Media Marketers : Social Media Examiner

Looking for apps to add to your social media marketing toolbox? Discover 23 tools shared in the Social Media Marketing podcast's Discovery of the Week.
Mike Ellsworth's insight:
A great roundup of interesting tools, some general, some specific to social media marketing.
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AlchemyLanguage demo

AlchemyLanguage demo | Enterprise Social Media | Scoop.it
AlchemyLanguage is a collection of APIs that offer text analysis through natural language processing.
Mike Ellsworth's insight:
Is your site angry? Or sad? Find out with IBM's magic . . .
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SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz | Enterprise Social Media | Scoop.it
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.
Mike Ellsworth's insight:
This is a very comprehensive guide to winning SEO.
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11 Resources to Curate, Clip, Collect, and Collaborate Content

11 Resources to Curate, Clip, Collect, and Collaborate Content | Enterprise Social Media | Scoop.it
Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute
Mike Ellsworth's insight:

As with all lists of resources like this, I discovered several new tools from this article.

 

Via @tzbaren 

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Adriana Caicedo ♥'s curator insight, November 24, 2015 4:07 PM

11 herramientas para curar contenido #RedesSociales #SocialMedia

Suggested by Ross Quintana
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Ross Quintana: Building Your Tribe For Successful Brand Storytelling

Ross Quintana: Building Your Tribe For Successful Brand Storytelling | Enterprise Social Media | Scoop.it
Learn what differentiates a tribe from a customer base. Find out the key
reasons that brands build tribes and how your brand storytelling content
can help grow your tribe.
Mike Ellsworth's insight:

Ross Quintana knows his stuff, and I love the concept of tribes vs. audience: “The secret source of tribes and that concept of tribes versus, say an audience or a customer base as it could be more sterilely said, is the fact that there is something else that connects you in a tribe."


We call these folks evangelists in our Infinite Pipeline books, but I love the cohesive notion implicit in tribe.

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6 Smart Ways to Convert Facebook Likes to Sales - Omaginarium

6 Smart Ways to Convert Facebook Likes to Sales - Omaginarium | Enterprise Social Media | Scoop.it
Facebook business likes page does not create value in and of itself. It's what you do with those likes that count. Convert Facebook likes with engagement strategies
Mike Ellsworth's insight:

Good ideas for improving your effectiveness on Facebook.

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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Enterprise Social Media | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Mike Ellsworth's insight:

A  great list of social sites to connect online and offline.

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3 Ways to Use Facebook Groups for Business |

3 Ways to Use Facebook Groups for Business | | Enterprise Social Media | Scoop.it
Facebook groups can support your community-building and marketing efforts in a number of ways. Here are three ways to use Facebook groups for business.
Mike Ellsworth's insight:

With the organic reach on Facebook in the tank, using groups is a good way to engage your audience.

 

Via @TheresaPotratz 

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US/UK Regulators Agree: Social Media Marketing Must Be Transparent - Brand Quarterly

US/UK Regulators Agree: Social Media Marketing Must Be Transparent - Brand Quarterly | Enterprise Social Media | Scoop.it
Social media may be the ‘new media’ and the laws around it may still be evolving, but the regulatory bodies in the US and UK both agree - transparency is still the key. Is lack of disclosure in your social media competitions and influencer marketing leading to a mislead consumer?
Mike Ellsworth's insight:

These developments have obvious implications for native advertising.

 

Via @BrandQuarterly 

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5 Tools B2B Marketers Should Be Using in 2015

5 Tools B2B Marketers Should Be Using in 2015 | Enterprise Social Media | Scoop.it
Keeping up-to-date with the latest marketing tools and best practices can be exhausting. For some marketers this can feel like an almost impossible task! Choosing the right tools can take your b2b te…
Mike Ellsworth's insight:

A great short list of valuable tools.

 

Via @jonesima

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How VR (Virtual Reality) Solves Real World Problems

How VR (Virtual Reality) Solves Real World Problems | Enterprise Social Media | Scoop.it
The immersive and interactive capabilities of VR systems as well as their ability to emulate real world environments solidifies their position as problem solving tools.
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Why algorithms will be at the core of our AI-powered future, and why you should care

Why algorithms will be at the core of our AI-powered future, and why you should care | Enterprise Social Media | Scoop.it
For the second year in a row, We Are Social had the privilege of presenting at Vivid Sydney this year. Already one of the world’s leading festivals, Vivid is a bit like SXSW: an amalgam of inspiring people, creative work, and fresh ideas across a variety of themes and topics. For our 2017 keynote, I joined …
Mike Ellsworth's insight:
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Rescooped by Mike Ellsworth from Entrepreneurship, Innovation
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The Blockchain Will Do to Banks and Law Firms What the Internet Did to Media

The Blockchain Will Do to Banks and Law Firms What the Internet Did to Media | Enterprise Social Media | Scoop.it
What we can learn from the evolution of another groundbreaking technology.

Via Marylene Delbourg-Delphis
Mike Ellsworth's insight:
Most people concentrate on blockchain in the context of currency, but there are many other possible uses, such as identity management. Any way you look at it, however, this genie is out of the bottle, and has the potential to be bigger than the Internet.
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3 Facebook Native Video Facts and Why They Matter For Your Social Strategy

3 Facebook Native Video Facts and Why They Matter For Your Social Strategy | Enterprise Social Media | Scoop.it
Most social media marketers know that video is on the rise. Whether through explicit research data, or a vague sense gleaned from scrolling one’s own News Feed, it’s no secret that video is having a bit of a moment.
Mike Ellsworth's insight:
Different video styles for different sites helps you win. Did you know the average Facebook video is 18 seconds?
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SEO Blog

SEO Blog | Enterprise Social Media | Scoop.it
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SEO was easier back in the day. Now it can be confusing or seem a lot like voodoo . . .
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11 Resources to Curate, Clip, Collect, and Collaborate Content

11 Resources to Curate, Clip, Collect, and Collaborate Content | Enterprise Social Media | Scoop.it
Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute
Mike Ellsworth's insight:

Some really interesting tools in this collection to help with your content curation efforts.

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A little commentary about Instagram…

A little commentary about Instagram… | Enterprise Social Media | Scoop.it
A little commentary about Instagram… meant for those who are perpetually tagging others for nothing other than driving them to see your post, that has nothing to do with them, but you want them to “Like” it so their name appears (or seems to be...
Mike Ellsworth's insight:

Great advice from Ted Rubin . . .

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17 Productivity Hacks From Top Marketers

17 Productivity Hacks From Top Marketers | Enterprise Social Media | Scoop.it

Like many of you, I tend to pile my plate high with to-do items, and am always keeping one eye open ...

Mike Ellsworth's insight:

Some really good advice to keep you on task.

 

Via maureenhannan 

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Suggested by Julien Rio
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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Enterprise Social Media | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
Mike Ellsworth's insight:

If you're still on the fence about the power of social media, read this article.

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Suggested by Ross Quintana
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The Inverse of Social Media Marketing Scalability

The Inverse of Social Media Marketing Scalability | Enterprise Social Media | Scoop.it
The inverse of social media marketing scalability, sounds like a mouthful even to type. What I want to cover is the missed opportunities with social media marketing that both small and large companies are missing. So many people look at social media as either a waste of time for business or a tool for mass
Mike Ellsworth's insight:

Is soicial media a wast of time?

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How to Increase The Click-Through Rate On Your Tweets

How to Increase The Click-Through Rate On Your Tweets | Enterprise Social Media | Scoop.it
We collected the best strategies and tips for getting more clicks on Twitter
Mike Ellsworth's insight:

Good, short recommendations for increasing engagement on Twitter. Also see my blog post: http://bit.ly/1zIsXP3 ;


Via @carynrweiss

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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | Enterprise Social Media | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
Mike Ellsworth's insight:

Great list of quick things you can do to increase your social media success.

 

Via iSocialFanz 

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