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Scooped by
Mike Ellsworth
onto Enterprise Social Media |
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I hate when I start to sound like a scratched record. It’s exhausting for me and I'm sure for those who have to listen to me. However, I recently found myself saying this a lot: If you’re merely pr...
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Social selling is bigger than LinkedIn. It’s bigger than Twitter. It’s bigger than Facebook.
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In such a competitive market, holistic brand and customer experience management have become the differentiator. Businesses have to learn how to deliver experiences that are relevant to their buyers. But how?
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The annual "Meeker Report" is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?
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Looking for apps to add to your social media marketing toolbox? Discover 23 tools shared in the Social Media Marketing podcast's Discovery of the Week.
Mike Ellsworth's insight:
A great roundup of interesting tools, some general, some specific to social media marketing.
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AlchemyLanguage is a collection of APIs that offer text analysis through natural language processing.
Mike Ellsworth's insight:
Is your site angry? Or sad? Find out with IBM's magic . . .
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New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.
Mike Ellsworth's insight:
This is a very comprehensive guide to winning SEO.
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Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute
Mike Ellsworth's insight:
As with all lists of resources like this, I discovered several new tools from this article.
Via @tzbaren 
Adriana Caicedo ♥'s curator insight,
November 24, 2015 4:07 PM
11 herramientas para curar contenido #RedesSociales #SocialMedia
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Learn what differentiates a tribe from a customer base. Find out the key
Mike Ellsworth's insight:
Ross Quintana knows his stuff, and I love the concept of tribes vs. audience: “The secret source of tribes and that concept of tribes versus, say an audience or a customer base as it could be more sterilely said, is the fact that there is something else that connects you in a tribe." We call these folks evangelists in our Infinite Pipeline books, but I love the cohesive notion implicit in tribe.
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Facebook business likes page does not create value in and of itself. It's what you do with those likes that count. Convert Facebook likes with engagement strategies
Mike Ellsworth's insight:
Good ideas for improving your effectiveness on Facebook.
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Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Mike Ellsworth's insight:
A great list of social sites to connect online and offline.
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Facebook groups can support your community-building and marketing efforts in a number of ways. Here are three ways to use Facebook groups for business.
Mike Ellsworth's insight:
With the organic reach on Facebook in the tank, using groups is a good way to engage your audience.
Via @TheresaPotratz
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Social media may be the ‘new media’ and the laws around it may still be evolving, but the regulatory bodies in the US and UK both agree - transparency is still the key. Is lack of disclosure in your social media competitions and influencer marketing leading to a mislead consumer?
Mike Ellsworth's insight:
These developments have obvious implications for native advertising.
Via @BrandQuarterly
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Keeping up-to-date with the latest marketing tools and best practices can be exhausting. For some marketers this can feel like an almost impossible task! Choosing the right tools can take your b2b te…
Mike Ellsworth's insight:
A great short list of valuable tools.
Via @jonesima |
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The immersive and interactive capabilities of VR systems as well as their ability to emulate real world environments solidifies their position as problem solving tools.
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For the second year in a row, We Are Social had the privilege of presenting at Vivid Sydney this year. Already one of the world’s leading festivals, Vivid is a bit like SXSW: an amalgam of inspiring people, creative work, and fresh ideas across a variety of themes and topics. For our 2017 keynote, I joined …
Mike Ellsworth's insight:
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What we can learn from the evolution of another groundbreaking technology. Via Marylene Delbourg-Delphis
Mike Ellsworth's insight:
Most people concentrate on blockchain in the context of currency, but there are many other possible uses, such as identity management. Any way you look at it, however, this genie is out of the bottle, and has the potential to be bigger than the Internet. 2
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Most social media marketers know that video is on the rise. Whether through explicit research data, or a vague sense gleaned from scrolling one’s own News Feed, it’s no secret that video is having a bit of a moment.
Mike Ellsworth's insight:
Different video styles for different sites helps you win. Did you know the average Facebook video is 18 seconds?
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Mike Ellsworth's insight:
SEO was easier back in the day. Now it can be confusing or seem a lot like voodoo . . .
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Use 11 tools to collect, clip, and curate content to save your content-managing mind and boost your content marketing efforts. – Content Marketing Institute
Mike Ellsworth's insight:
Some really interesting tools in this collection to help with your content curation efforts.
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A little commentary about Instagram… meant for those who are perpetually tagging others for nothing other than driving them to see your post, that has nothing to do with them, but you want them to “Like” it so their name appears (or seems to be...
Mike Ellsworth's insight:
Great advice from Ted Rubin . . .
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Like many of you, I tend to pile my plate high with to-do items, and am always keeping one eye open ...
Mike Ellsworth's insight:
Some really good advice to keep you on task.
Via maureenhannan
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It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
Mike Ellsworth's insight:
If you're still on the fence about the power of social media, read this article.
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The inverse of social media marketing scalability, sounds like a mouthful even to type. What I want to cover is the missed opportunities with social media marketing that both small and large companies are missing. So many people look at social media as either a waste of time for business or a tool for mass
Mike Ellsworth's insight:
Is soicial media a wast of time?
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We collected the best strategies and tips for getting more clicks on Twitter
Mike Ellsworth's insight:
Good, short recommendations for increasing engagement on Twitter. Also see my blog post: http://bit.ly/1zIsXP3 ; Via @carynrweiss
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A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
Mike Ellsworth's insight:
Great list of quick things you can do to increase your social media success.
Via iSocialFanz |
I particularly like this provocative statement:
If you’re merely providing a mediocre customer experience, then you may be better off providing a bad customer experience. Because at least if the experience is bad the customer will remember you. If you’re average… you will be forgotten. It’s that simple.
Wow! That's a wakeup slap.
We talk about social media's growing role in customer experience in a blog CIOs: The Social Call Center: http://wp.me/pYKPc-7p ;
And in several other posts - search here: http://smperformance.wordpress.com/?s=%22customer+service%22