Elements of good multimedia storytelling | Enterprise Social Media | Scoop.it

At its simplest, a multimedia story combines different elements that complement one another to make the story more interesting, complete or compelling.


This is a great article about how to tell stories online. A great example of how to do this is Old Spice's "The Man Your Man Could Smell Like" campaign, which I discuss in a series of articles starting with Old Spice and Moneyball: How Marketers Must Learn to Love Social Media  http://bit.ly/w7muxc


Via The Digital Rocking Chair, Rami Kantari