Enterprise Mobile Innovation
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Experience: The Blog: The CX Pyramid: Why Most Customer Experience Efforts Fail

Experience: The Blog: The CX Pyramid: Why Most Customer Experience Efforts Fail | Enterprise Mobile Innovation | Scoop.it
The #CX Pyramid: Why Most Customer Experience Efforts Fail http://t.co/HnmrU5btmI via @augieray

Via Paula King, Ph.D.
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Paula King, Ph.D.'s curator insight, March 16, 2015 4:05 PM

A simple and good graphic.  

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How To Lead With Design Thinking

How To Lead With Design Thinking | Enterprise Mobile Innovation | Scoop.it
7 Principles to keep in mind when leading with design thinking.

Via A. Kosuke
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10 Characteristics Of The Evolving #CMO

10 Characteristics Of The Evolving #CMO | Enterprise Mobile Innovation | Scoop.it
Discussions centered on the future of marketing often times end with mixed sentiment. The result concludes countless paths up the mountain and breadcrumbs are everywhere. In terms of prioritization, perhaps the path of least resistance can be chosen by first determining the end goal. But what is the end goal? [...]

Via Eric_Determined / Eric Silverstein, hardylipscomb
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Eric_Determined / Eric Silverstein's curator insight, April 6, 2014 11:53 PM

Article @Forbes , which of the two marketing vision do you agree with most?


1) Christopher Kenton, SVP of the CMO Council sees the purpose of marketing in two specific expressions: Reducing shareholder risk while maximizing customer lifetime value. 


2) Joseph Alba, Distinguished Professor Chair, Department of Marketing at University of Florida states that the goal is, “To obtain a competitive advantage by meeting consumer wants and needs more effectively than competing firms.” 

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Uganda Telecom Upgrades Mobile Money Platform - PC Tech Magazine

Uganda Telecom Upgrades Mobile Money Platform - PC Tech Magazine | Enterprise Mobile Innovation | Scoop.it
PC Tech Magazine Uganda Telecom Upgrades Mobile Money Platform PC Tech Magazine The M-Sente upgrade is part of other upgrades, renovations, innovations and changes the firm's new management led by LAP Green of Libya who took over in 2011 after the...
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18 Things Highly Creative People Do Differently

18 Things Highly Creative People Do Differently | Enterprise Mobile Innovation | Scoop.it
'Inspiration and ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is completely distinct from the thinking process.'

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Mobile phone usage explodes in Africa, spurring innovation | Video | PBS NewsHour | PBS

Mobile phone usage explodes in Africa, spurring innovation | Video | PBS NewsHour | PBS | Enterprise Mobile Innovation | Scoop.it
A drive through Kenya’s bustling capital of Nairobi reveals a nation in love -- with the mobile phone. Across the African continent, improvements in mobile phone technology and greater access to the internet are spurring new innovations in the tech sector. Special correspondent Martin Seemungal reports from Kenya, the East African nation leading the trend. Continue reading →
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5 Things You'll Learn In Ideo's New Online Innovation Class

5 Things You'll Learn In Ideo's New Online Innovation Class | Enterprise Mobile Innovation | Scoop.it
Build your creative confidence with the famous design firm's idiot-proof plan.

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10 Characteristics Of The Evolving #CMO

10 Characteristics Of The Evolving #CMO | Enterprise Mobile Innovation | Scoop.it
Discussions centered on the future of marketing often times end with mixed sentiment. The result concludes countless paths up the mountain and breadcrumbs are everywhere. In terms of prioritization, perhaps the path of least resistance can be chosen by first determining the end goal. But what is the end goal? [...]

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 6, 2014 11:53 PM

Article @Forbes , which of the two marketing vision do you agree with most?


1) Christopher Kenton, SVP of the CMO Council sees the purpose of marketing in two specific expressions: Reducing shareholder risk while maximizing customer lifetime value. 


2) Joseph Alba, Distinguished Professor Chair, Department of Marketing at University of Florida states that the goal is, “To obtain a competitive advantage by meeting consumer wants and needs more effectively than competing firms.” 

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How companies can make better use of big data - Los Angeles Times

How companies can make better use of big data - Los Angeles Times | Enterprise Mobile Innovation | Scoop.it
How companies can make better use of big data
Los Angeles Times
The message of a new book, "Big Data @Work," by Thomas H.
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How to measure innovation

How to measure innovation | Enterprise Mobile Innovation | Scoop.it
We need a set of innovation metrics that measure how capable companies are, so we can separate reputation from capability and help companies focus on areas for improvement.

Via Ken Cooper
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Ivo Kleber's curator insight, March 25, 2014 1:06 PM

We need a set of innovation metrics that measure how capable companies are, so we can separate reputation from capability and help companies focus on areas for improvement.

Ken Cooper's curator insight, April 21, 2014 11:48 AM

Shaughnessy notes that reputation is often the chief measurement of innovative companies. Outputs, like the number of new products or patents, are also easy to measure. He looks to inputs as a key indicator of innovation capability. That is, where the raw material for innovation efforts comes from, and how it is processed into the final product.

 

I like Shaughnessy's emphasis on inputs, because the practice of innovation depends on inputs as the primary sources of innovation opportunity.

Johan Burger's curator insight, September 7, 2014 12:50 AM

Measuring is crucial. If you do not measure, you cannot manage.