Service Design in the Experience Economy
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Service Design in the Experience Economy
Value creation for life, liberty and happiness within the Experience Economy
Curated by gavrielshaw
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What is the role of content marketing in creating a great customer experience? | Digital Marketing | GavrielShaw.com

What is the role of content marketing in creating a great customer experience? | Digital Marketing | GavrielShaw.com | Service Design in the Experience Economy | Scoop.it
David Edelman, Principal at McKinsey, describes the content pipeline and how it needs to both feed and inform interactions across all touchpoints with the customer.
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The Secret Of STRATEGIC Management for Today’s Experiential Marketplace

The Secret Of STRATEGIC Management for Today’s Experiential Marketplace | Service Design in the Experience Economy | Scoop.it
Strategy exists at every level (as identified by Goldratt), both long-term and short-term, in every single decision and action of the organization.
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Service Design | Systems Thinking | GavrielShaw.com

Service Design | Systems Thinking | GavrielShaw.com | Service Design in the Experience Economy | Scoop.it
My new favourite topic is Service Design Thinking for marketing. In the Service Design reference book, This is Service Design Thinking, 5 principles are identified: User centered: Services should be experienced through the customer’s eye.
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Twitter / Search - avmktxchange

Twitter / Search - avmktxchange | Service Design in the Experience Economy | Scoop.it
The latest and best tweets on avmktxchange. Read what people are saying and join the conversation.
gavrielshaw's insight:

Tweets from the Digital Marketing Master Class organised by Avaya, March 2013

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The Botching of the Cyprus Bailout: Worse Than Lehman Brothers - Forbes

The Botching of the Cyprus Bailout: Worse Than Lehman Brothers - Forbes | Service Design in the Experience Economy | Scoop.it
Germany is the root cause of the euro's continuing malaise.
gavrielshaw's insight:

How not to treat your customers... Steal 10% of their account balance.

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Globalisation | Systems Thinking | GavrielShaw.com

Globalisation | Systems Thinking | GavrielShaw.com | Service Design in the Experience Economy | Scoop.it
Why should business executives and the New Professional take an interest in global affairs and world politics? Three reasons: Profit Pleasure Protection Let's start with... Protection Either for yourself, or your family and loved ones.
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Pattern-Makers Create New Customer Experience For Leveraged Profit Through Social Value | Sales and Marketing Management | GavrielShaw.com

Pattern-Makers Create New Customer Experience For Leveraged Profit Through Social Value | Sales and Marketing Management | GavrielShaw.com | Service Design in the Experience Economy | Scoop.it
In my teens I found a book in my dad's collection which described: "...looking at the potential for a new kind of relationship... and a new kind of society... ...transcending outmoded roles and patterns".
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