English as she is spoke
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English as she is spoke
beyond plain english
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Language services for aerospace, defence and high-tech industry

Language services for aerospace, defence and high-tech industry | English as she is spoke | Scoop.it

Authenticity is a thorny issue in our line of business. And if broken English is the lingua franca of the global economy, what is the added value of a business writer whose native language is British?

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Descent into drivel is a sign of Apple’s fall - FT.com

Descent into drivel is a sign of Apple’s fall - FT.com | English as she is spoke | Scoop.it
Last Monday a job advertisement was posted on the Apple website. The title of the job: Thought Leader. I’ve always wondered what thought leaders do all day. Thoughts are mysterious, unbiddable things; I have enough trouble leading my own and so
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Choose the English that helps you win

Choose the English that helps you win | English as she is spoke | Scoop.it

I went to the University of Southampton last [year] for the launch of its Centre for Global Englishes. That’s right: Englishes, because, as the language spreads, people are speaking and writing it in many different ways. 

john smellie's insight:

Michael Skapinker concludes: There are situations that call for native-speaker humility (…) But there are still cases where anyone who wants to succeed is better off using standard English. It all depends (…) on where power lies.

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10 grammar rules you can forget: how to stop worrying and write proper

10 grammar rules you can forget: how to stop worrying and write proper | English as she is spoke | Scoop.it

This is an edited extract from For Who the Bell Tolls: One Man's Quest for Grammatical Perfection, by David Marsh, published by Guardian Faber on 3 October. To order a copy for £8.99 (RRP £12.99) visittheguardian.com/bookshop or call 0330 333 6846.

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Johnson: Just speak English?

Johnson: Just speak English? | English as she is spoke | Scoop.it

Recognising the importance of all languages big and small may seem romantic. But when it comes to arguments about language, as with trade, emotion often trumps reason. Hard facts may be a good reason to, say, shut an old steel mill that cannot withstand competition. But a language is not a steel mill. 

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Totally like whatever, you know?

Totally like whatever, you know? | English as she is spoke | Scoop.it
john smellie's insight:

by Taylor Mali

In case you hadn’t noticed,
it has somehow become uncool
to sound like you know what you’re talking about?

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France’s Pointless, Hopeless Battle Against English

France’s Pointless, Hopeless Battle Against English | English as she is spoke | Scoop.it
Teach in English? Quelle horreur! The French are in the midst of a battle royale over the government’s proposal for universities to allow English in the classroom. Andrew Roberts on France’s desperate and pointless efforts to protect their language.
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It Takes More Than Translation to Go Global

It Takes More Than Translation to Go Global | English as she is spoke | Scoop.it

As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers.

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The World's Best Investor Is Acquiring Newspapers

The World's Best Investor Is Acquiring Newspapers | English as she is spoke | Scoop.it

And yet, Warren Buffett isn't crazy.

 

"Newspapers continue to reign supreme ... in the delivery of local news. If you want to know what’s going on in your town – whether the news is about the mayor or taxes or high school football – there is no substitute for a local newspaper that is doing its job.

 

Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensable to a significant portion of its residents."

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German President: English should be language of EU

German President: English should be language of EU | English as she is spoke | Scoop.it

Germany’s President yesterday called for English to become the common language of the European Union. Joachim Gauck braved the wrath of the French to appeal to all EU nations to put more effort into teaching English so that everyone in Europe could better understand each other.

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Spoke no more? Ne dites plus « hashtag » mais « mot-dièse »

Spoke no more? Ne dites plus « hashtag » mais « mot-dièse » | English as she is spoke | Scoop.it

Cette recommandation figure dans le Journal officiel de ce 23 janvier, dans la section "vocabulaire des télécommunications et de l'informatique". via @olivcim

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The Rise and Fall of the American Linguistic Empire

The Rise and Fall of the American Linguistic Empire | English as she is spoke | Scoop.it

Earlier this year, former president of Harvard University Lawrence Summers called upon American universities to revamp their curricula in order to better prepare their students for the twenty-first century. Among his propositions, Summers made the case that the study of foreign languages represents a waste of time. Not so fast, says Paul Cohen in Dissent Magazine...

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Start-up turns data into plain English

Start-up turns data into plain English | English as she is spoke | Scoop.it

Narrative Science, a two-year-old Chicago start-up, uses algorithms to find and write up stories from reams of numbers. The point of the technology isn’t to replace human writers, but rather to write stories that would otherwise never be written at all because the potential audience is too small. “The place where it’s most powerful is where we have an audience of one,” said Narrative Science’s co-founder and chief technology officer Kristian Hammond. “Those stories tend not to be written by people, but they can be written by a machine.”

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Steve Dyson's comment, September 5, 2012 4:04 AM
I think an example would help readers to understand just what this software is (or is not) capable of.
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Jafaican it? No we're not

Jafaican it? No we're not | English as she is spoke | Scoop.it

Rachel Braier: The Jafaican accent, which is like catnip to modern satirists, is not just an affectation, to try to make white boys sound cooler. Linguistic experts agree that this speech pattern is fast becoming the genuine sound of modern urban Britain, the native tongue of black, white and brown youth.

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Health Care Website Frustrates Spanish Speakers

Health Care Website Frustrates Spanish Speakers | English as she is spoke | Scoop.it

Gabriel Sanchez, a political science professor at the University of New Mexico, said the problems (…) reinforce the belief held by some that authorities are indifferent to the plight of Latinos. "They will look at this, and think, 'Man, they really don't care about us."

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An A-Z of modern office jargon

An A-Z of modern office jargon | English as she is spoke | Scoop.it
It's time to drill down into Steven Poole's A-Z of office jargon. You could be talking like a boardroom legend by end of play. Massive yield!
john smellie's insight:

Extracted from Who Touched Base In My Thought Shower?: A Treasury of Unbearable Office Jargon by Steven Poole, to be published by Sceptre at £9.99 on 31 October 2013. Order a copy for £7.99 with free UK p&p fromguardianbookshop.co.uk

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The Dire Need for Specialized Translation Services for PR

The Dire Need for Specialized Translation Services for PR | English as she is spoke | Scoop.it

Specialized translation services for PR need translators with extensive experience in linguistic screening, capable of conveying concepts, metaphors, technical terms and slang from the source language to a target language, without losing meaning, while ensuring brand integrity and cultural relevance.

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Do You Creak?

Do You Creak? | English as she is spoke | Scoop.it

In the early 1980s, Valleyspeak—with its liberal use of “like,” totally grody vocabulary and high rising terminal—swept the nation with the help of surf culture and Frank Zappa and signaled for many the coming end of the world. Although we somehow managed to endure that frightful fad and beat back the apocalypse, doomsayers—including our own Bob Garfield—claim that yet another pox is now upon us. 

john smellie's insight:

 Listen to Slate’s show about the much-reviled phenomenon, prominent among young American women, of “creaky voice.

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Social media: short is good, but clear is better!

Social media: short is good, but clear is better! | English as she is spoke | Scoop.it
Writing Even More Concisely: Using Plain English in Social Media Writing
Business 2 Community
Writing in plain English means writing in a simple and straightforward manner that lets you reach the widest possible audience.
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English for snobs

English for snobs | English as she is spoke | Scoop.it

For most Rwandans, English is a foreign language although its usage in banks, shops, the media and administration has significantly increased. As many Rwandans do not understand it, they struggle with paperwork and end up avoiding English-only stores and businesses altogether.

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Business à la française - FT.com

Business à la française - FT.com | English as she is spoke | Scoop.it

The fascinating bilingual guide “Light at the End of the Tunnel: Practical Reflections on the French and British in Business”, published by the French chamber of commerce in Great Britain, is full of shrewd insights into both sides’ codes. My only question is whether that’s much use. After 11 years in Paris, I reckon the main reason for Franco-British incomprehension isn’t clashing codes. It’s different languages.

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The keenest Wikipedians

The keenest Wikipedians | English as she is spoke | Scoop.it

WILLIAM GIBSON once said "The future is already here—it's just not very evenly distributed." I'd include Wikipedia, the wonderful, sprawling, open-source and free encyclopaedia, as part of the future. It also seems to be quite unevenly distributed.

 

Take a look at the crazy distribution of articles and users among the world's languages. In just five languages does Wikipedia have more than 1m articles: English, German, French, Italian and Dutch...

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Finally I’ve found some good corporate guff - Lucy Kellaway

Finally I’ve found some good corporate guff - Lucy Kellaway | English as she is spoke | Scoop.it

Why is it, readers often ask, that I never write about good corporate communication, but serve up an unvaried diet of bad. There are three reasons for this. The first is that the negative is deeply rooted in my psyche. The second is because most of us like reading about guff as it’s funnier and makes us feel superior. And the third is an almost complete absence of supply of the good stuff.

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Starbucks’ tea takeover is a grande of guff

Starbucks’ tea takeover is a grande of guff | English as she is spoke | Scoop.it

Lucy Kellaway in the FT: For all its sins, Starbucks has a more serious problem that goes right to the top. The problem is its way with words. 

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America’s Slippery Slope Into Britishisms

America’s Slippery Slope Into Britishisms | English as she is spoke | Scoop.it

Crikey, Britishisms are everywhere. Call it Anglocreep. Call it annoying. Mitt Romney is not the “bumbling toff” he’s made out to be, wrote Daniel Gross, an American journalist, in a recent Daily Beast article. The latest iPad is a “lovely piece of kit,” in the words of John Scalzi, an American science-fiction author writing in his blog, Whatever.

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The Britishisation of American English

The Britishisation of American English | English as she is spoke | Scoop.it

There would have been no difference between British and American English when the founding fathers first crossed the Atlantic. It took time for the two to go their separate ways. Today, as English for everybody is becoming more international, Britishisms are making a comeback - but the line between trendy and plain pretentious is a fine one.

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