Engineering approach to Digital Marketing
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Most digital marketers are a fraud, because is more an engineering discipline rather than traditional marketing.

Most digital marketers are a fraud, because is more an engineering discipline rather than traditional marketing. | Engineering approach to Digital Marketing | Scoop.it

There has been much discussion in the trade press, led by AdNews, about the lack of digital expertise in both marketing departments and agencies following the release of a research report into the issue by Responsys.

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Social Media And Decision Making - Business Insider

Social Media And Decision Making - Business Insider | Engineering approach to Digital Marketing | Scoop.it
Affecting how we all make decisions. ... Join the discussion with Business Insider Login With Facebook Login With Twitter. Name (Required). Email Address (Required but never displayed). Comments (You may use HTML ...

Via kedgar, Paul Rawlinson
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An effective digital marketer knows that one agency cannot deliver across all digital channels.

An effective digital marketer knows that one agency cannot deliver across all digital channels. | Engineering approach to Digital Marketing | Scoop.it

Two in three Australian marketers engage multiple digital agencies for their initiatives, more than in any other country. Australian marketers do not feel that one agency can deliver across all digital channels, the report says, with 73% reporting only ‘moderate’ results from their agencies and a lack of ability to deliver equally across strategy, execution and measurement.

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