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If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch

If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch | Engaging communications | Scoop.it
New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S.
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Rescooped by Sarah Bastien from Gouvernance web - Quelles stratégies web ?
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Le pouvoir de l'amitié dans les jeux vidéo exploitable par les marques? | L'Atelier: Disruptive innovation

Le pouvoir de l'amitié dans les jeux vidéo exploitable par les marques? | L'Atelier: Disruptive innovation | Engaging communications | Scoop.it
L'amitié a un impact fort sur les dynamiques et les performances dans les jeux multi-joueurs en ligne. Les marques pourraient exploiter ce phénomène de plusieurs façons à des fins marketing.

Via A Grolleau-Fricard
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Pinterest + Social shopping + Wish list + PPR + Gamification = The Fancy - CedricDENIAUD.com : Stratégie digitale, mobile et sociale

Pinterest + Social shopping + Wish list + PPR + Gamification = The Fancy - CedricDENIAUD.com : Stratégie digitale, mobile et sociale | Engaging communications | Scoop.it
Vous connaissez probablement TumblR qui est la plateforme de blogging à la mode. Fred Cavazza y a consacré il y a quelques semaines un large...
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De l'univers merveilleux de la publicité à la réalité client. Le cas SFR

De l'univers merveilleux de la publicité à la réalité client. J’ai légèrement l’impression d’enfoncer des portes ouvertes avec cet article, mais il est parfois nécessaire de faire des rappels. Il y a...
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Rescooped by Sarah Bastien from Internet Marketing Strategy 2.0
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The Flawsome Trend: People Embrace Humanized Brands That Are Brilliant While Admitting Their Flaws

The Flawsome Trend: People Embrace Humanized Brands That Are Brilliant While Admitting Their Flaws | Engaging communications | Scoop.it

Robin Good: Trendwatching.com focuses this month on a new interesting emerging trend: FLAWSOME.

 

A growing number of people cannot stand anymore the idea of buying services and products from companies that sell themselves through a facade of superhuman perfection and infallibility.

 

What many consumers are looking for increasingly, are brands capable of admitting their faults, and being humble enough to come down from their traditional branded pedestals.

 

From the article briefing: "Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*:

 

a) Brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome.

 

b) Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.

 


The two key drivers fueling the FLAWSOME trend:

 

1) HUMAN BRANDS: Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality.


2) TRANSPARENCY TRIUMPH: Consumers are benefiting from almost total and utter transparency (and thus are finding out about flaws anyway), as a result of the torrent of readily available reviews, leaks and ratings." 

 

Great examples included.

 

Recommended. 9/10

 

Full article: http://www.trendwatching.com/briefing/ ;


Via Robin Good
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[INFOGRAPHIE] Baromètre de l’open data en France – mai 2012 | Le blog de communes.com

[INFOGRAPHIE] Baromètre de l’open data en France – mai 2012 | Le blog de communes.com | Engaging communications | Scoop.it
L'association LiberTIC et Communes.com ont interrogé les collectivités françaises engagées en matière d'ouverture de leurs données publiques, afin...
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TechCrunch | Flash Sales Giant Gilt To Offer Special Discounts To Pinterest Pinners

TechCrunch | Flash Sales Giant Gilt To Offer Special Discounts To Pinterest Pinners | Engaging communications | Scoop.it
Thanks to online pinboard Pinterest's fast growth, many retail sites are placing "Pin It" buttons next to items for sale as a sharing mechanism.
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Rescooped by Sarah Bastien from Gouvernance web - Quelles stratégies web ?
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Mazda et Microsoft Advertising : magasin virtuel éphémère pour le lancement du CX-5

Mazda et Microsoft Advertising : magasin virtuel éphémère pour le lancement du CX-5 | Engaging communications | Scoop.it
Mazda et Microsoft, via sa régie Microsoft Advertising, se sont associés, à l’initiative de l’agence Mindshare, pour déployer u...

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For LinkedIn Founder Reid Hoffman, Relationships Rule the World

For LinkedIn Founder Reid Hoffman, Relationships Rule the World | Engaging communications | Scoop.it
.hoffman_cont { padding:20px; color:#000; font-weight:bold; text-align:center;}#content .hoffman_cont p { margin:15px 0px 0px 0px;}#hoffman_...
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Pinterest gagne sa vie en modifiant vos pins (ok c'est un titre un peu accrocheur)

Pinterest gagne sa vie en modifiant vos pins (ok c'est un titre un peu accrocheur) | Engaging communications | Scoop.it
Si vous postez un pin sur Pinterest et qu'il mène à un site e-commerce, Pinterest modifie le lien et touche une commission d'affiliation sur les ventes.

Via Catherine Godeloup Mahe
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The Art Of Content Marketing | Smashing Magazine

The Art Of Content Marketing | Smashing Magazine | Engaging communications | Scoop.it
Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales.
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