Engagement with Consumers - IMC 2013.
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Engagement with Consumers - IMC 2013.
Engaging with you consumers is like making new friends. It's all about a true and honest connection.
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Elements of Integrated Marketing Communication

Elements of Integrated Marketing Communication | Engagement with Consumers - IMC 2013. | Scoop.it
Integrated marketing communication combines different media to improve the results of marketing campaigns. Using direct marketing to follow up an advertising campaign and linking the direct marketing ...
Kamakshi Kansal's insight:

This is a good article because it talks about the different elements that need to be integrated in order to effectivelly advertise your brand and product. Marketers and adverisers should be aware and know how to implement these techniques if the want to get the message accross to their targeted consumers.

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Google Business Brand New Baby

Kamakshi Kansal's insight:

Google has done a great job with this advertisement! It shows google trying to reach people with an emotional approach of taking us on a journey of the last day of pregnancy for a young couple. Very engaging, very sweet. 'Love' is a good ay to capture the attention of the audience which then links back to the name Google and strengthens it's image.

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Domino's marketing activity boosts pizza sales - Marketing news - Marketing magazine

Domino's marketing activity boosts pizza sales - Marketing news - Marketing magazine | Engagement with Consumers - IMC 2013. | Scoop.it
Domino's marketing activity boosts pizza sales marketing news. Read Domino's marketing activity boosts pizza sales and other marketing news online.
Kamakshi Kansal's insight:

In my opinion, it seems like Domino's has all it's boxes ticked when it comes to their marketing plan. 

 

Lance Batchelor, Domino’s chief executive, said: "New product launches, a relentless focus on service, industry leading digital and online technology, an ever-growing marketing budget, and a healthy pipeline of new sites are just some of the ways we continue to drive this terrific business forward."

 

They really do hink of their customers. Well they would have to being a Pizza company but in terms of advertising and making their apps user friendly as well. These components really help the brand grow.

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Coke and Coke Zero 'taste the same', claims TV ad - Marketing news - Marketing magazine

Coke and Coke Zero 'taste the same', claims TV ad - Marketing news - Marketing magazine | Engagement with Consumers - IMC 2013. | Scoop.it
Coke and Coke Zero 'taste the same', claims TV ad marketing news. Read Coke and Coke Zero 'taste the same', claims TV ad and other marketing news online.
Kamakshi Kansal's insight:

This was a crucial mistake on the company’s part because your brand is your identity and if it’s seen in a bad light once, it’s very challenging to come back 100%. Honesty with your consumers is a key component when you are trying to market a product. If honesty isn’t there then the truth will come out sometime or later and it will not be a positive outcome for the company.

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Kamakshi Kansal's comment, April 9, 2013 11:41 PM
Oops! Wrong comment! ^
Kamakshi Kansal's comment, April 9, 2013 11:45 PM
Coca-cola sure know how to capture an engage their audience. By showing them in such a friendly way that their 'Coke Zero' tastes the same as regular coke but with no sugar really gained them a lot of attention and trust towards their brand. This build brand loyalty for them. Even more that before! I have to say that Coca-cola's marketing ways are just absolutely brilliant.
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Why Customer Engagement is Important in Today’s World? - YNG Media

Why Customer Engagement is Important in Today’s World? - YNG Media | Engagement with Consumers - IMC 2013. | Scoop.it

Via Keane Orchard, Alina Oleinik
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Savanna Steele's comment, August 22, 2013 5:51 PM
In this article it states that not only should the companies be focusing on brand reputation but creating long term relationships-loyality. They referred to using social media via Facebook, LinkedIn and Tweeter as avenues to interact with their consumers, however focusing on customer satisfaction so that the comments received are positive, however you will always get someone with a negative comment. Although customer satisfaction is important I believe that you will never be able to please everyone, therefore I see social media as a good way for customers to express there concerns as they can be directly answered and resolved with responses where as if they were just unhappy customers they are more likely to spread negative word of mouth.
TSZ HA FUNG's comment, August 22, 2013 8:54 PM
Technologies provide convenience channel to consumer, consumer can easily search information online and they love to do it, company use social network like Facebook, Twitter to obtain and exchange information, company communication with consumer and provide information via Facebook page or website. Consumer be more power of controlling but also increase the trust because they process information by they own and it is more creditable.
Rachel Chen's curator insight, October 2, 2014 11:22 PM

Consumer engagement is such a vital tool in creating a successful marketing strategy, especially in the day and age of the Internet. Social media can be a double edged sword when it comes to bad feedback also being easily communicated and promoted to other consumers. Customer engagement is not all about just managing brand reputation but at the same time it is also capable of creating a meaningful and long term relationship with the customers.

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LOOK: Popular Toy Brand Tweets Offensive Question

LOOK: Popular Toy Brand Tweets Offensive Question | Engagement with Consumers - IMC 2013. | Scoop.it
Playskool, a division of Hasbro usually touted for bringing Mr. Potato Head into our children’s lives, found itself at the center of a Twitter firestorm over the weekend.
Kamakshi Kansal's insight:

In terms of Consumer Engagement, I think that Playskool took a huge risk with their post on twitter. These things go viral very quickly and companies have to be rather careful when writing on their behalf in a social manner. A more appropriate, social approach would be safe but when it gets casual, that's when the controversy begins.. That's may not be the best for the brand..

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Spotify gets serious with a new, streamlined logo

Spotify gets serious with a new, streamlined logo | Engagement with Consumers - IMC 2013. | Scoop.it
Spotify has debuted a redesigned logo with less bounce and more gravity, as the company moves to reach a wider audience and expand its services. The subscription streaming service's old logo used...
Kamakshi Kansal's insight:

By doing something as simple as modifying the brand logo, Spotify is showing its users that the brand cares for itself and therefore its users as well. The new logo is neater and more formal so perhaps users will be prouder to use it and non-users will be attracted to the application. In return it builds a strong brand identity and name for Spotify.

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Oil giants try to stay slick while containing the spillage of negative perception

Oil giants try to stay slick while containing the spillage of negative perception | Engagement with Consumers - IMC 2013. | Scoop.it
The brand reputations of oil giants BP and Shell are frequently haunted by past controversiesbut which brand strikes oil with its marketing
Kamakshi Kansal's insight:

I think that the past incidents have had a huge impact on both brands and they both did try very hard to regain their name and respect back. Despite it being a huge challenge to face.  It’s very important for brands to think about and consider their customers first. After all, it is the customers who fuel business and keep companies alive. BP and Shell both interacted with consumers over social media which is a brilliant way to engage with them but unfortunately it seemed like a half-hearted effort. In marketing, I think people can notice if you are being genuine or not. Perhaps that’s because they are not part of the planning process and only see the end product. Thumbs up for the effort though, but putting the consumer/customer first is definitely the highest priority.

 

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Which Is Better For Retail Sales, Online Or Offline Customer Engagement? - Forbes

Which Is Better For Retail Sales, Online Or Offline Customer Engagement? - Forbes | Engagement with Consumers - IMC 2013. | Scoop.it
Offline to online. Online to offline. Today’s consumers live multi-dimensional, multi-platform lives –and their buying behaviors reflect that same complex dynamic. In many ways, retailers are now racing to catch up.

Via Kelly Alexander
Kamakshi Kansal's insight:

Good consumer engagement in my opinion is the most important aspect of Marketing whether it's online of offline. Good article. I agree that employees being empowered in-store is important too with the back up of well-driven data, but the relationship with the brand and consumer is the first to pull a consumer in. There definitely needs to be a balance between the online and offline approach within a business.

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Greg Nekcam's curator insight, March 20, 2013 8:26 PM

I think it is really difficult to say which is better for customer engagement, online or offline. I feel that for both options there are many variables and benefits that can be considered, but it comes down to the how the customer want to be engaged. For instance, some consumers find it important to go into a brick and mortor store, and physically touch or try what they potentially want. This is important for offline customer engagement because it allows for a connection to the customer which can lead to increased sales and larger customer base. Online customer engagement i feel is alot harder to pin point.

For me personally i buy most things online and will shop around looking for the best deal. I know what brands appeal to me and know what i want so i feel that it is hard for an individual online retail store to fully engage someone like me online. I believe that for company's to get it right there needs to be exactly the right mix for the target market to build the relationship. But there was a good point raised in another post about this article....Do all consumers want to build a relationship??

Tarjana Patel's comment, March 21, 2013 4:48 AM
I agree both online and offline shopping both have their benefits. Renee raises a good point, if a business under goes market research they can gain a further understanding on what their customer’s preferences are. Online shopping can be so addictive to some people, this could be due to the convenience and low prices as business do not need to rent stores etc, saving money. However traditional retail stores also have there benefits such as engagement with the consumer, and a way of boosting sales. In regards to Annabel’s question, I think it depends on the type of consumer, if they wish to be aided or not. I find a lot of the time people can find it annoying.
Personally I prefer to shop offline, this is due to the guarantee that I know what I am buying is all to my liking e.g. size , I also find at times there is more of a range in store which is not listed on the website. Also, if I am buying a new product, I have the ability to ask the sales people questions if necessary.
Sophie Frakes's comment, May 10, 2013 12:13 AM
I think this article was very interesting and as suggested above both forms of engagement play an important part. Depending od a variety of factors such as what the product is and who the consumer/customer is would play a part in how much each platform plays in making a purchase decision. For example people buying a car may do the majority of work online such as research, reading reviews, and looking for an actual seller. But how many people would actually buy a car without going to look at it in real life and without taking it for a test drive.
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The Round Table ~ Customer Engagement

The Round Table ~ Customer Engagement | Engagement with Consumers - IMC 2013. | Scoop.it
The following is a transcript of a marketing, social media & consumer engagement discussion I had on facebook. 1. Organic Strategic and AUTHENTIC marketing vs Pushing to Hard.
Kamakshi Kansal's insight:

This transcript is brilliant. It mainly discusses the right way to fully apply consumer engagement to you brand. Consumers are looking for something they can truly relate too and this article mentions that when producng your brand you must think about people and what their needs are in opposition to getting your point across so people will be 'hooked' on your brand. Very insightful discussion indeed.

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Amy Yin's comment, March 20, 2013 6:08 AM
Yeah..it is important for companies to fully understand the customers needs and expectations. It will help a company define and create new market opportunities that greatly contributes to revenue growth in the organization.
Jasmeeta Patel's comment, March 20, 2013 6:57 PM
Customers are the best marketers for a company. This transcript shows us why we (as marketers) really need to understand our customers, and also how we can engage our customers to market our company. Such a simple article, yet everything in there is so true.
I like the point where it says "Now if you’re trying to herd the masses in a “sheep like, follow the leader” kind of way, your annoying tactics work for those kinds of people BUT I’m a SMART consumer." Consumers do have feelings, and are not going to do anything for a company just because we tell them to. Consumers need to feel as though they are a part of the company, and like Kamakshi said they need to be "hooked" onto the brand.