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Android Malware Jumps 37 Per Cent

Android Malware Jumps 37 Per Cent | Engaged | Scoop.it
The amount of malware targeted at Android devices jumped nearly 37 per cent since last quarter, according to a new report from digital security firm McAfee.  McAfee says 2011 is on track to be the busiest year in history in terms of mobile and...
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Why Google+ Business Pages Could Overwhelm Facebook Fan Pages

Google just released Google+ Pages for Businesses. But can it measure up against Facebook? Google+ is all about social business and not just social networking.
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What It Means to Be An Online Community Builder

What It Means to Be An Online Community Builder | Engaged | Scoop.it
"I am happy to report that my social life is getting better these days, as online communities are all the rage.
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9 Important Elements of a Social Media ROI Report

Social Media Management Reporting can be a grey area for many Social Media Managers. As we know, it's not just about how many more "Likes" we get or how many people have bought from our Facebook store.
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Klout Questions for CEO Joe Fernandez

Klout Questions for CEO Joe Fernandez | Engaged | Scoop.it
The new Klout changes have raised questions about just how transparent the service is and whether it's new measurement methods are penalizing some users - an open letter to Joe Fernandez about some of the burning questions he should be answering...
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5 Email Marketing Tips for More Successful Campaigns

5 Email Marketing Tips for More Successful Campaigns | Engaged | Scoop.it
"For me, email campaigns simply don’t work in isolation, especially in the b2b world.
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How Google Affects Our Memory

How Google Affects Our Memory | Engaged | Scoop.it
When a brand becomes a verb you know it's proverbial paydirt. Example: What do you do when you want find out about something? You Google it of course. But for all the benefits of having so much information at our fingertips, there may be a downside.
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Marketing Advantages of Promoted Tweets on Twitter

Marketing Advantages of  Promoted Tweets on Twitter | Engaged | Scoop.it
"Despite the luxury price tag, Promoted Tweets just might be a valuable investment for the right marketer.
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Adidas campaign points to effectiveness of multiscreen advertising - Mobile Marketer - Advertising

Adidas campaign points to effectiveness of multiscreen advertising - Mobile Marketer - Advertising | Engaged | Scoop.it
Sportswear brand adidas ran a video-centric ad campaign across online, mobile and tablet devices.
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Will Twitter need to change strategy after new innovations from Facebook & Google+?.

Will Twitter need to change strategy after new innovations from Facebook & Google+?. | Engaged | Scoop.it

"We're not a social network, we're an information network." That's what Twitter's vice president of engineering, Michael Abbott, told the crowd at Mobilize 2011 this week. But with Facebook and Google+ innpvations nibbling away at their USP, will they need to change tack?

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Rescooped by Miguel Alva Prieto from Digital Marketing & Communications
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Your Business Needs to be Social to Profit from Social CRM

Your Business Needs to be Social to Profit from Social CRM | Engaged | Scoop.it
When businesses talk about Social CRM, those discussions often devolve to a discussion of technology -- which is completely understandable.

Via Alex Butler
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Rescooped by Miguel Alva Prieto from iPhone
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Blippar launches the “first Augmented Reality newspaper”

Blippar launches the “first Augmented Reality newspaper” | Engaged | Scoop.it

We are seeing for a long time lots of initiatives in augmented reality, with various user experiences. Wil this one be the good one ?


Via Pym, Vincent Demay
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Are you abusing mobile marketing?

Are you abusing mobile marketing? | Engaged | Scoop.it
By Clive MacleanWhile we all like to focus on the more innovative applications of mobile – LBS, QR codes, augmented reality – the truth is that the bulk of mobile marketing activities have been SMS-driven.
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Glamour sees 512,339 reader engagements via social, mobile bar code campaign

Glamour sees 512,339 reader engagements via social, mobile bar code campaign | Engaged | Scoop.it
Conde Nast’s Glamour magazine saw a total of 512,339 reader engagements for its Friends and Fans campaign that encouraged readers to “Like” a brand by scanning a social mobile bar code featured on advertisers' static pages.
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Awards Preview - Most Effective Charity Campaign/Solution

Awards Preview - Most Effective Charity Campaign/Solution | Engaged | Scoop.it
The 2011 Effective Mobile Marketing Awards Ceremony, headline-sponsored by Upstream, is less than one week away.
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Are You Building a Social Brand or a Social Business?

Are You Building a Social Brand or a Social Business? | Engaged | Scoop.it
"What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers.
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How to use Social Media at Meetings

How to use Social Media at Meetings | Engaged | Scoop.it
"Recent analytics reveal that over 65% of MDs use social media. There remains much controversy about using SM in patient communications. However, SM offers many functionality for socializing online at meetings, and broadcasting events in your area.
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Rescooped by Miguel Alva Prieto from Steve Jobs
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What Made Steve Jobs So Great?

What Made Steve Jobs So Great? | Engaged | Scoop.it

"Steve Jobs may not be the greatest technologist or engineer of his generation. But he is perhaps the greatest user of technology to ever live"

 

 

Again, I definitely believe that listening to implement constantly all your customers ideas is not true respect for them. Its being one of them that make you always prioritize their experience. And even sometimes, knowing before your users what would be the next thing they will be crazy about. Loving your product is not enough. Love people for who you are buiding it. 


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3 strategies for brands to create SMS campaigns

3 strategies for brands to create SMS campaigns | Engaged | Scoop.it
By Deepali TamhaneThe sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S.
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Facebook: Brand Reputations Lost in Translation?

Facebook: Brand Reputations Lost in Translation? | Engaged | Scoop.it
"Facebook has introduced a service with Bing Translation that translates page status updates and also allows those reading to replace the machine translation with their own."...
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The 5 Best and 5 Worst Things about Being a Social Media Manager

The 5 Best and 5 Worst Things about Being a Social Media Manager | Engaged | Scoop.it
In 2010, 62% of businesses kept their companies Social Media management in house. In 2011, the figure has dropped to 55%, and it's due to drop again next year. Outsourcing Social Media seems to be a growing trend.
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Rescooped by Miguel Alva Prieto from Enterprise Social Media
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CIO’s Social Media Review and Approval Processes

CIO’s Social Media Review and Approval Processes | Engaged | Scoop.it
Part 3 of our series, What CIOs Need to Know About Social Media.

A post on Mashable from a year and a half ago is still relevant to enterprise CIOs grappling with the impact of social media on t...

Via Mike Ellsworth
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Rescooped by Miguel Alva Prieto from Social media news
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Facebook to Marketers: Time to Make Your Apps More Social |

Facebook to Marketers: Time to Make Your Apps More Social | | Engaged | Scoop.it

Mark Zuckerberg wants you to create a mobile social application.

Facebook's CEO may not have said that directly, but its f8 event last week marked one of the most important milestones in the progression of mobile social media. Pretty soon, most mobile apps will be social apps, and Zuckerberg just ensured that these apps will integrate with Facebook.


Via zackrizmanic
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Rescooped by Miguel Alva Prieto from iPhone
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Rumor: The iPhone 5's Killer Secret Feature Is Amazing Voice Control

Rumor: The iPhone 5's Killer Secret Feature Is Amazing Voice Control | Engaged | Scoop.it

"9to5Mac is claiming some giant news about the next iPhone. The specs aren't shocking: a generous 1 GB of RAM and the iPad 2's A5 processor. But what Apple's going to push hardest is Assistant: your iPhone talks to you."


Via Vincent Demay
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