ENG Direct marketing & Music
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ENG Direct marketing & Music
English version where we talk about music industry and direct marketing.
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The Importance Of Fans In Music Business

The Importance Of Fans In Music Business | ENG Direct marketing & Music | Scoop.it
If you ever worked in a customer service job you are familiar with the term "The Customer is #1".  As a Music Artist your fans are your customers and its very important that you learn to value your...
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No. 1 Marketing Mistake You're Making

No. 1 Marketing Mistake You're Making | ENG Direct marketing & Music | Scoop.it
Marketers need to inject a bit of this into their efforts to catch the most customers.
Juliette Mombert's insight:

MY CREDO: put some love in your spreadsheet. Be emotional.

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Revenue Up, Piracy Down: Has the Music Industry Finally Turned a Corner? | TIME.com

Revenue Up, Piracy Down: Has the Music Industry Finally Turned a Corner? | TIME.com | ENG Direct marketing & Music | Scoop.it
Fourteen years after Napster upended the music industry's financial model, it may finally be time for record labels to start singing a happier tune.
Juliette Mombert's insight:
It seems people who had illegal habits tend to turn to legal services such as Spotify...
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Music Industry Records First Revenue Increase Since 1999

Music Industry Records First Revenue Increase Since 1999 | ENG Direct marketing & Music | Scoop.it
While the increase was tiny and the total revenue, $16.5 billion, a far cry from the $38 billion at its peak, the news is a psychological boost to an industry long in decline.
Juliette Mombert's insight:

Woohoo! Yes!

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