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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | Emprend@+ | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


Via Martin Gysler
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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
Rescooped by Marco Antonio Telles Araujo from inteligencia competitiva
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CREATING A WINNING MARKET STRATEGY

CREATING A WINNING MARKET STRATEGY | Emprend@+ | Scoop.it

In 2005 business strategists, W. Chan Kim and Renee Mauborgne published a book entitled Blue Ocean Strategy. The book quickly became an international best seller, selling over 1 million copies. Based on research conducted on over 150 companies across 30 different industries, the work defined, in empirical terms, just how winning companies have carved greater market share for their brands and done so while realizing a higher degree of profitability. The book title came from a depiction of brands that have historically attempted to expand market share through traditional line extensions while playing in the familiar space of the ‘red ocean’, market spaces defined by conventional wisdom and long established industry definitions. The authors defined the real challenge to be expanding a company’s market share by reaching out beyond the traditional ‘red ocean’ to ‘blue oceans’ of uncontested market space that is ripe for growth. Blue Ocean strategic moves bring ‘value innovation’ into play by developing stronger value propositions for brands, and as a result create an environment where competitors become obsolete.

 

Where are Your Blue Oceans?

Very likely your company’s ‘blue oceans’ are not going to be on the obvious horizon. Discovering a blue ocean strategy requires innovation and out-of-the-box thinking in assessing product/service value components coupled with a trade-off/Conjoint analysis. The authors of Blue Ocean Strategy offer a number of examples of companies that discovered their innovative solutions to capture incremental market share. One company cited in the book was in the entertainment industry. The company was Cirque du Soleil. Cirque discovered their ‘value innovation’ in a non-traditional circus offering, and in the end created a whole new entertainment experience. True to the ‘blue ocean’ strategy, value innovation for Cirque was created by eliminating elements of the traditional circus experience, such as live animal acts, and high priced talent that were particularly expensive to maintain. While at the same time, these same attributes also represented the less popular components to the entertainment offering. The founders ultimately created a live entertainment experience that borrowed the creative concepts of successful Broadway shows with each of its programs having an original score of assorted music which drives the visual performance, the lighting and timing of the acts. In short, Cirque created its own ‘blue ocean’ in the world of entertainment.

 

How to Create Value Innovation?

There are two key requirements critical to creating ‘value innovation’ for a brand. The first element is to uncover the brand attributes that have the greatest perceived customer value, along with those attributes that represent the least in consumer perceived value. Case in point...for the automobile industry, a key attribute may well be fuel efficient automobiles. As the cost and availability of fossil fuels continue to be a critical issue, more and more consumers will come to value more fuel efficient vehicles. But fuel efficiency is but one part of the equation. For an auto manufacturer to create their blue ocean strategy and value innovation, the manufacturer would not only need to deliver on high fuel efficiency, but would need to deliver a quality non-petroleum powered vehicle at a lower sticker price than the current premium new car pricing. Today’s electric and hybrid vehicles have yet to generate significant car sales, due in large part to the cost of the vehicle. As such, no ‘blue oceans’ have yet to be created in the automobile industry around a non-petroleum based vehicle.

 

In closing...

Whatever the product, service or industry, every marketer has the ability to create conditions for ‘value innovation’ and set sail on their blue oceans. However, to do so requires careful thought, well-designed market research and cost analysis to innovate and create sustainable customer value.


Via Maurice Parisien, Cristina Mañes
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ONIRICUM: Escucha a tu creatividad

ONIRICUM: Escucha a tu creatividad | Emprend@+ | Scoop.it
Just listen to your creativity, it always has important messages :)...
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Emprendimiento LatAm (Tues/Wed) - Sustainatopia

Emprendimiento LatAm (Tues/Wed) - Sustainatopia | Emprend@+ | Scoop.it
Emprendimiento LatAm (Tues/Wed). El Desafio Latinoamericano. Event information. Time: 9:00am Price: $119. Location: MB Convention Center. Link button by WP Buttons. Please visit www.connectionmiami.com for more information ...
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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Emprend@+ | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


Via Martin Gysler
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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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Inteligencia competitiva en marketing

Inteligencia competitiva en marketing | Emprend@+ | Scoop.it
Inteligencia competitiva en marketing. La Inteligencia Competitiva es uno
de los conceptos que con más frecuencia se menciona en los ámbitos
empresariales en la actualidad.
Aunque parezca novedoso, las
compañías desde hace ya bastante tiem...

Via Cristina Mañes
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Ideas For Legitimized Work At Home Opportunities http://t.co ...

Ideas For Legitimized Work At Home Opportunities http://t.co ... | Emprend@+ | Scoop.it
Ideas For Legitimized Work At Home Opportunities http://t.co/46n1OmbH #emprendimiento. April 13th, 2012 | home-work, Work at Home. Don't Miss This HOT OFFER... Totally Cool Technique To Get Automatic Traffic - Click Here!
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