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108 Marketing Terms and Definitions You Need to Know 

108 Marketing Terms and Definitions You Need to Know  | Employment Campaigns | Scoop.it

Overwhelmed by the number of acronyms and definitions you're expected to understand? Get the lowdown on the 108 most important marketing terms to know here.


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Daniel Watson's curator insight, March 8, 10:54 PM

 

As a business owner, you need to understand marketing, but your task is made difficult because of the sheer volume of acronyms and definitions used in the marketing world. Often terms used in marketing, can be confusing to those not immersed in the discipline, so it can be very helpful to have a guide to marketing terms and definitions. This article lists 108 marketing terms and definitions, and it should prove useful to all non-marketing people who need to understand the ins and outs of marketing their products or services.

Main Street Media 360's curator insight, March 14, 2:12 AM
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Artificial Intelligence Will Change the Workplace Quicker Than We Think

Artificial Intelligence Will Change the Workplace Quicker Than We Think | Employment Campaigns | Scoop.it
Smart email systems, improved document access and search tools, chatbots and speech assistants are simple and accessible technologies that can save time, improve workflows and enhance employee experiences.

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Nik Peachey's curator insight, March 7, 12:49 AM

Worth keeping an eye on to see what kind of future we are preparing our students for.

Brett.Ashley.Crawford's curator insight, March 8, 11:00 AM
AI started changing work flows at least 8 years ago in marketing (my experience).  The opportunities are exciting but currently the software is still fairly behind the game for visual mapping versus coding. #AI
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Multiple-Choice Tests: Revisiting the Pros and Cons

Multiple-Choice Tests: Revisiting the Pros and Cons | Employment Campaigns | Scoop.it

By: Maryellen Weimer, PhD

 

"Given class sizes, teaching loads, and a host of other academic responsibilities, many teachers feel as though multiple-choice tests are the only viable option. Their widespread use justifies a regular review of those features that make these tests an effective way to assess learning and ongoing consideration of those features that compromise how much learning they promote."


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Dennis T OConnor's curator insight, February 23, 2:02 PM

How do you deal with 180 students at a time? 

Nevermore Sithole's curator insight, February 26, 1:21 AM
Multiple-Choice Tests: Revisiting the Pros and Cons
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High Quality Free Presentation Templates

High Quality Free Presentation Templates | Employment Campaigns | Scoop.it
High quality powerpoint templates and Google Slides themes for presentations. Download our free slide designs and impress your audience.

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Nik Peachey's curator insight, February 20, 2:24 AM

A useful collection of presentation templates.

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How to manage Cell Phone use in your Classroom

How to manage Cell Phone use in your Classroom | Employment Campaigns | Scoop.it

In today’s technological world, there is no escaping the smartphone phenomenon. The average person uses their smartphone anywhere from 8 to 10 hours a day. Most people are even checking their phones every 15 to 20 minutes while they’re awake. The ways in which smartphones have become such an essential part of modern life is staggering, and something to be aware of when teaching in a classroom.

Smartphones can be both a great educational tool and a great distraction in the classroom. It should come as no surprise that almost every child in the US owns or has access to a smartphone. Statistics show that 56 percent of children age 8 to 12 have a smartphone. That number jumps up to 88 percent of teenagers ages 13 to 17 have or have access to a smartphone. And a whopping 91 percent of middle and high school aged students primarily access the internet via their smartphones.

This change in the way we interact with technology and integrate it into our lives has come dramatically and fast. It’s sometimes hard for teachers, many of whom grew up in an era with no mobile phones or even the internet, to adapt to this fast-paced technological generation. While smartphones can easily be the downfall of your students’ attention spans and performance, they don’t have to be. More and more educators these days are incorporating modern technology and students’ own smartphones into their classroom to engage and excite students about learning. Below you will find useful tips on how to manage cell phone use in your classroom, and use it for your teaching benefit.


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Michael MacNeil's curator insight, February 15, 2:18 PM
Canada, too!
Ricard Garcia's curator insight, February 16, 2:24 AM
This article will shed some light on the use of mobile devices in our classrooms when we are still thinking if it is a good option. It is not an option, it is a need, but some things must be seriously analysed.
Nevermore Sithole's curator insight, February 17, 3:57 AM
How to manage Cell Phone use in your Classroom
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10 Web Tools and Apps for Creating Avatars

10 Web Tools and Apps for Creating Avatars | Employment Campaigns | Scoop.it

"One of the first steps for participating in any social network or online community is creating a digital image of ourselves, an avatar. We often have several avatars across many social networks. Some look like us and others are symbols or graphical representations of us. It is important we get our students to create digital avatars and reflect on their digital identities.... Below, are free web tools and apps students can use to create avatars. Find activities and tips in this post for Sprout English."


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Ricard Garcia's curator insight, February 16, 2:33 AM
Avatars are an excellent chance to foster communication, they are a very good tool for foreign languages!
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Create Engaging Video Tasks with Kapwing

Create Engaging Video Tasks with Kapwing | Employment Campaigns | Scoop.it
Having a free browser based tool like this can help you to create interesting and engaging materials for students, but it can also allow students to get some hands on experience of editing video and so help to build their digital literacies.

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Nik Peachey's curator insight, February 12, 4:15 AM

A short blog post with some suggestions for video activities.

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1 in 5 college students have anxiety or depression. Here's why

1 in 5 college students have anxiety or depression. Here's why | Employment Campaigns | Scoop.it
Many of us think of college as a wondrous time of new experiences and great freedom to explore new ideas and find one’s true self.

In recent years, however, depression and anxiety have afflicted college students at alarming rates. As noted in the latest Center for Collegiate Mental Health report, anxiety and depression are the top reasons that college students seek counseling.

Research shows that nearly 1 in 5 university students are affected with anxiety or depression.

So why are these disorders so prevalent in our college students? As a professor of psychiatry and a practicing psychiatrist who has experience with mental health problems among college students, I see a number of factors.

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Brenna Manzello's curator insight, February 22, 4:01 PM

This article has a lot of insight as to how anxiety and depression affect a lot of college students. There are many factors in regarding where depression and anxiety come from and this article explains a lot of reasons that you wouldn't always think of. Being a college student can be fun and great at times but can also bring you down to some lower points. Trying to juggle anxiety and depression while dealing with school work really impacts students and affects their everyday lives. Learning how to overcome these results by avoiding certain anxiety/depression related factors will increase happiness.  

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Applying Maslow’s Hierarchy of Needs to the Use of Educational Technology

Applying Maslow’s Hierarchy of Needs to the Use of Educational Technology | Employment Campaigns | Scoop.it

Putting the technology into the hands of students and helping them to understand how to use it in a way that leads to their own self-actualisation can also be a perfectly legitimate goal in itself. If we do this though, we should be sure that the technology we teach students about has genuine functionality for them outside of the classroom and measuring this against Maslow’s hierarchy is a good way to do this.


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Nik Peachey's curator insight, February 6, 8:15 AM

A short text with an interactive presentation at the end.

Nevermore Sithole's curator insight, April 3, 9:13 AM
Maslow’s Hierarchy of Needs
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Taking the time to think

Taking the time to think | Employment Campaigns | Scoop.it
We begin the process by recognising that taking our time, slowing down and being deliberate in the processes of thinking is a pathway towards becoming more productive, more creative and more attuned to the world around us. In what seems like a contradiction in terms, the best strategy for coping with the rapid pace of our lives is not to speed up but to slow down.

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The 3 Stages of Failure in Life and Work

The 3 Stages of Failure in Life and Work | Employment Campaigns | Scoop.it
One of the hardest things in life is to know when to keep going and when to move on.

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Daniel Watson's curator insight, January 30, 7:47 PM

 

All businesses have a life cycle, but sometimes it becomes just too hard to take a business beyond the startup phase, in order to progress further along that cycle. Where this occurs, it is important for a business owner to know when to continue to perservere, and when to quit. This interesting article provides some good information, that may prove helpful, if you are ever faced with having to make such a decision.

Kavya Mathur's comment, February 2, 6:21 AM
True and well written
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Laptops And Phones In The Classroom: Yea, Nay Or A Third Way?

Laptops And Phones In The Classroom: Yea, Nay Or A Third Way? | Employment Campaigns | Scoop.it
On the one hand, those sleek little supercomputers promise to connect us to all human knowledge. On the other hand, they are also scientifically designed by some of the world’s top geniuses to feel as compelling as oxygen.

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Nik Peachey's curator insight, January 26, 10:47 AM

Just got to learn how to use it and control it. Not let it control you.

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The skills that matter in the race between education and technology

The skills that matter in the race between education and technology | Employment Campaigns | Scoop.it
To improve learning outcomes and prepare students for the world of work, countries must develop a system to determine current learning levels and future learning aims. Policymakers need to consider each aspect of the education system in defining an appropriate reform that will provide an inclusive and holistic approach to improving education outcomes

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Genderson's curator insight, March 2, 12:02 AM

The article states that there is a race between technology and education, where technology takes advantage by automating processes, hence creating unemployment and less need of actual human resources. In addition, it also proposes a list of skills that people will need in order to become "immune" to the automation process, among those skills we have critical thinking and social skills, which are indeed crucial and hardly acquired by robots. I believe that we can't deny automation is a threat to humans' works, yet, it can also help our development and contribute to have a better way of life by minimizing the amount of hard work some people have to do. Moreover, technology can be used in education as well, to help us achieve those so necessary skills to survive automation and make ourselves indispensable, ironically defeating technology by using technology.

Julián David Cano's curator insight, March 5, 7:27 PM

This article is very interesting, and it has a lot of aspects to consider. Everybody is facing strong changes in life due to technology, and is has a connection with education. Technology is replacing many things of the 21st century even the way of educating people. That is the reason why  more prepared people are required to succed nowadays. Education has the need of educating people with specific skills that are: problem-solving, self-management, collaboration, team work, leadership, besides others (Patrinos, H. 2017).

Technology should be seen as a useful tool to increase the intellect of people, and not the enemy of education.

Daniela Tabares Restrepo's curator insight, March 22, 4:16 PM
This text helps us to reflect about what is happening with technology. We need to take into account the contribution of technology in our lives nowadays. It is clear that it brings a lot of advantages; it saves time, and money, for example. The problem is that too much advance is also a negative point due to the fact that as it was mentioned some machines are replacing jobs of people who really need them. For that reason, it is necessary to develop skills as much as possible. Skills such as critical- thinking, creativity, flexibility, adaptability, leadership, and so on. Those are skills that machines and technology cannot develop. So, it is time to think about innovation, but for people.
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Literacy and Digital Technology - Observe Learn and Do #computationalthinking

Literacy and Digital Technology - Observe Learn and Do #computationalthinking | Employment Campaigns | Scoop.it
What does Possum Magic by Mem Fox have to do with computational thinking and digital technologies?
Possum Magic by Mem Fox is a story about a magic grandma that makes her grandson Hush become invisible.

To solve the problem they travel Australia looking for ways to make Hush visible again. Luckily the problem is solved for Hush as he consumes classically Australian foods. Strangely they need to travel to most of the capital cities to do it. 

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This is How Information Fluency Skills Help You In the Classroom

This is How Information Fluency Skills Help You In the Classroom | Employment Campaigns | Scoop.it

As an educator, you might be tired of receiving work from your learners with incorrect information from unreliable sources and websites. You might also be weary of them hitting the first link on their Google search as the extent of their research, or using Wikipedia as their only source for information. If this is you, have no fear because Information Fluency skills are the answer.


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Nik Peachey's curator insight, March 1, 7:22 AM

Well worth a read.

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12 Great Classroom Management Websites for Teachers

12 Great Classroom Management Websites for Teachers | Employment Campaigns | Scoop.it
Looking for some educational websites to help you with the management of your class instruction? The list below has you covered. These are some some popular web tools we have reviewed in multiple instances in the past which you can use to perform a wide variety of tasks. These include: creating interactive video lessons, collect formative assessment and provide real-time feedback to students, enhance students learning through the use of digital games and flashcards, create online classes and share with students assignments and learning resources, organize students into appropriate learning groups and many more. Links to these websites are under the visual.

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How to Save a Webpage as PDF on iPad and iPhone the Easy Way

How to Save a Webpage as PDF on iPad and iPhone the Easy Way | Employment Campaigns | Scoop.it
Want to save a web page as a PDF on iPad or iPhone? Generating PDF files of webpages and web articles is now easier than ever before in iOS, thanks to a new obvious “Create PDF” feature that is available in modern system software releases.

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5 Things About Your Brand Your Sales Team Must Always Sell

5 Things About Your Brand Your Sales Team Must Always Sell | Employment Campaigns | Scoop.it
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.

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Daniel Watson's curator insight, February 13, 8:36 PM

 

You have a great product or service, and it deserves to be successful in your market, however the strength of your offering alone will not guarantee success. Your sales team play a critical role in converting interest into conversions, but often they are sent into the market, ill-equipped to perform their roles. This good article outlines five things about your brand, that your sales team must sell, over and above the product or service they are offering to the customer.

Rohanbhargav's curator insight, February 14, 7:12 AM
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Merrill’s first principles of instruction | instructional design

Merrill’s first principles of instruction | instructional design | Employment Campaigns | Scoop.it

Merrill’s five principles are:

1. Learning is promoted when learners are engaged in solving real-world problems
2. Learning is promoted when existing knowledge [and skill] is activated as a foundation for new knowledge [and skill]
3. Learning is promoted when new knowledge is demonstrated to the learner
4. Learning is promoted when new knowledge is applied by the learner
5. Learning is promoted when new knowledge is integrated into the learner’s world

 

"Too often, instructional programs focus only on the demonstration phase and ignore the other phases in this cycle of learning. These principles will be expanded below."

 

Jim Lerman's insight:

 

This is a concise and useful summary of Merrill's five principles.


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To Boost Higher-Order Thinking, Try Curation

To Boost Higher-Order Thinking, Try Curation | Employment Campaigns | Scoop.it
Higher-level thinking has been a core value of educators for decades. We learned about it in college. We hear about it in PD. We’re even evaluated on whether we’re cultivating it in our classrooms

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Dennis T OConnor's curator insight, April 24, 2017 2:11 PM

Curation activates critical thinking. 

Sarah's curator insight, June 4, 2017 8:20 PM
This is a bit of inception with an article on the benefits of curation, curated into a collection on Scoop It. This article discusses the way that curation can enhance higher order thinking by allowing students understand, analyze and evaluate content matter as they curate it. It gives examples of tasks as well as way to present the information. It is a great resource for planning activities to cultivate higher order thinking.
GwynethJones's curator insight, February 11, 7:47 PM

To Boost Higher-Order Thinking, Try Curation by @cultofpedagogy Super GREAT Post with LOTS of Great ideas!

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Hierarchy of Needs for Innovation & Divergent Thinking: When the supports are in place –

Hierarchy of Needs for Innovation & Divergent Thinking: When the supports are in place – | Employment Campaigns | Scoop.it
The purpose of the Hierarchy of Needs for Innovation and Divergent Thinking is to give a more concrete look at what supports need to be in place to give educators the best chance at thinking innovatively and divergently. Realistically, in looking at an organization, reflecting on these particular support systems is probably going to be more about plugging the holes that might be found in the foundational levels rather than creating them from scratch. For example, you may have teachers with a growth or innovator’s mindset already but may need to “patch” the areas that are predominately a fixed mindset by working with those educators on recognizing growth mindset and swinging their pendulum in that direction. While the idea of the hierarchy should help districts put the supports in place, it still does not “create” innovative and divergent thinkers and teachers. Instead, it gives the base support so educators can focus on new learning, thinking, and doing versus using brainspace for worrying about other issues around them.

The act of becoming innovative is not something you can be forced to do, nor is it something someone can give you. It is a personal choice to move outside your comfort zone and try or learn something new. Again, even with the Hierarchy complete and solid, that is only the support structure. A person still needs to make the decision personally to want to be innovative.

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36 Core Teacher Apps For Inquiry Learning With iPads - TeachThought

36 Core Teacher Apps For Inquiry Learning With iPads - TeachThought | Employment Campaigns | Scoop.it

"The interest in inquiry-based learning seems to ebb and flow based on–well, it’s not clear why it ever ebbs.


In short, it is a student-centered, Constructivist approach to learning that requires critical thinking, and benefits from technology, collaboration, resourcefulness, and other modern learning skills that never seem to fall out of favor themselves.

 

Regardless, St Oliver Plunkett Primary School has put together two very useful images that can help you populate your iPad–or classroom of iPads–with apps that support both inquiry-based learning (the second image below), and a more general approach to pedagogy based on Apple’s uber-popular tablet (the top image)."


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Heidi Hutchison's curator insight, February 4, 10:20 AM
Have loved @SonicPics for years! Great apps listed here!

Carlos Pinheiro's curator insight, February 5, 5:14 AM
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Tom McCormack's curator insight, August 31, 11:06 PM
Another delve into the use of Apps in inquiry learning that further cements my train of thinking that the most effective way for TLs to support Inquiry learning with technology is by providing apps as support resources. Whilst incredible short and most just a preface for the attached pair of graphics it dos draw the connection that Inquiry learning is student-centred and aims to promote collaboration, resourcefulness, creativity and question asking as modern learning skills. The 1st graphic breaks educational apps into potential applications such as Search Engine, Scrapbooking, communication and multimodal. The 2nd graphic is potentially more useful as it breaks apps into phases of inquiry: Tune In, Collect/Curate and Synthesise. The apps are also identified on the left as teacher apps for guiding, facilitating and scaffolding use, whereas the left are students apps for problem solving, critical thinking, creating, collaborating and communicating.
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Academic Presenter

Academic Presenter | Employment Campaigns | Scoop.it
Academic Presenter is professional presentation software designed by academicians for academicians to elevate presentations’ quality to the next level

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ava smith's curator insight, October 8, 2017 3:38 AM
Free Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Free Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, USE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Free Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Mat lab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Free Assignment Help .COM available around the clock 24x7 to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. • www.onlineassignmenthelp.com.auwww.cheapassignmenthelp.co.ukwww.freeassignmenthelp.comwww.cheapassignmenthelp.com.au
vgpascal's curator insight, October 8, 2017 5:18 AM
À verser dans la catégorie des applications pour présenter depuis son iPad ou autre tablette.
Nevermore Sithole's curator insight, October 25, 2017 4:32 AM
Academic Presenter
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Want To Create a Budget-Friendly Makerspace in the New Year? Think, Plan, and Organize. | Make:

Want To Create a Budget-Friendly Makerspace in the New Year? Think, Plan, and Organize. | Make: | Employment Campaigns | Scoop.it
After the 2017 STEAM Symposium in San Francisco there were many great ideas floating around the brain. It was next to impossible to capture them all. When getting to the meat of what was most useful to share with the Maker community what really stood out was exploring the best ways to create budget-friendly makerspaces. This is constantly discussed in education circles as makerspaces are not only a hot trend, but visibly impact the student learning experience. My personal highlight was meeting and chatting with MAKE’s very own Dale Dougherty who was passionate about the concept of Makerspace design by and for the user or what is commonly known as user-center design.

When designing a space, a couple things are clear, while you don’t need a lot of money to start you need a minimum of a clearly defined vision, mission and purpose. Whether you plan to ring in the New Year in a brand new makerspace or undergo a makerspace reboot, here are some tips collected from the STEAM Symposium experts and from the San Diego Maker community to get you going.

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4 ways universities are driving innovation

4 ways universities are driving innovation | Employment Campaigns | Scoop.it
As educators, we have a singular responsibility to prepare all students for a rapidly changing job market, and to educate them to be architects of the world in which we live. In today’s economy, when the future of work is changing faster than our old models of education can accommodate, this is no easy task.

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Carlos Fosca's curator insight, January 26, 6:18 AM

"A medida que adoptamos esta economía impulsada por la tecnología, las universidades también deben cambiar a un ritmo desconocido para la educación superior. Si bien conservamos nuestra misión central de educar a la próxima generación y cultivar nuevas formas de conocimiento, las universidades también deben abrazar el rol en constante expansión de impulsar la innovación y catalizar el desarrollo económico. Nuestras instituciones deben enfrentar los desafíos de la revolución digital y jugar un papel cada vez más importante en nuestros ecosistemas y economías de innovación en cuatro formas clave: 1. Fomentando el emprendimiento, 2. Fomentando la colaboración con el sector privado, 3. Promoviendo la diversidad y la inclusión, 4. Explorando el vínculo de la tecnología y la sociedad."(World Economic Forum Annual Meeting, 2018)

Nevermore Sithole's curator insight, January 31, 6:41 AM
4 ways universities are driving innovation
Kim Flintoff's curator insight, February 1, 6:40 PM
As educators, we have a singular responsibility to prepare all students for a rapidly changing job market, and to educate them to be architects of the world in which we live. In today’s economy, when the future of work is changing faster than our old models of education can accommodate, this is no easy task.