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Must-read: How Snapchat Discover will Change Publishing

Must-read: How Snapchat Discover will Change Publishing | employer branding | Scoop.it

Snapchat recently unveiled discover, a way for select publishers to share video content to users. From their blog post "Snapchat Discover" is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.

This is not social media! Snapchat, valued at $19B, has no problems getting new users. Their main focus right now is finding revenue streams. While it's still early, it looks like Discover is gonna be a big deal....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 21, 2015 10:35 AM
Publishers love Snapchat Discove for a good reason - revenue!
Brenda Wadey's curator insight, February 22, 2015 10:03 AM

Discover: interesting possibilities. 

Jen Pollard's curator insight, February 23, 2015 7:48 PM

Snapchat recently unveiled discover, a way for select publishers to share video content to users. From their blog post "Snapchat Discover" is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. 

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28% of Time Spent Online is Social Networking

28% of Time Spent Online is Social Networking | employer branding | Scoop.it

How much time do you spend each day on social networks?

According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.

GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.


Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, January 27, 2015 10:53 AM

Facinating...

Tom Pick's curator insight, January 27, 2015 2:12 PM

Interesting stats.

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How To Plan + Build A Successful Content Marketing Strategy

How To Plan + Build A Successful Content Marketing Strategy | employer branding | Scoop.it
Did you know that every day on the internet:


4.75 billion pieces of content are hared
1.8 billion photos are uploaded
700 million Snapchats taken
500 million tweets tweeted


Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise. 

 

Because of this, brands must leverage content marketing to deliver the useful...


Via Neil Ferree
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John Norman's curator insight, February 1, 2015 6:38 PM

The moment you stand still you're going backwards so it pays to get your head around this learn how to maximize its potential. Otherwise hire someone who knows it already!

John Norman's curator insight, February 1, 2015 9:47 PM

I found the content so informative and enlightening I just had to make some notes so thanks Andy Crestodina. 

Neil Ferree's comment, February 2, 2015 10:02 PM
I got your LI invite @John Norman thanks for reaching out and the affirmation on the Snip.ly thread!
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4 Key Metrics for Measuring Social Media Success

4 Key Metrics for Measuring Social Media Success | employer branding | Scoop.it
One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you empl…

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Neil Ferree's curator insight, February 15, 2015 2:54 PM

Leads and Conversions


The Holy Grail and end game for all marketing efforts, including social, is leads and conversions.


Organizations that have marketing automation solutions that tie into their CRM system can generally track any leads from social media down the pipeline, tracking which content ultimately contributed to a particular deal.


At the very least, organizations can track gated assets by giving them a unique campaign ID which can then be tracked throughout the sales process.

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10 Specific 2015 eCommerce Trends to Watch for | PFSweb

10 Specific 2015 eCommerce Trends to Watch for | PFSweb | employer branding | Scoop.it

The holiday season, successful for many online retailers, is now in the rear-view mirror. With 2015 officially under way, what should online retailers be on the lookout for this year? Here are 10 specific 2015 eCommerce trends to be looking for…


Via Jeff Domansky
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Jeff Domansky's curator insight, January 21, 2015 1:20 AM
Retailers should keep an eye on these ecommerce trends for 2015.
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Social media in numbers (January 2015)

Social media in numbers (January 2015) | employer branding | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to January 2015.
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289 CID's curator insight, January 19, 2015 4:16 PM

Would like to see this in an infographic

 

clare wakeman's curator insight, January 20, 2015 4:54 AM

Why dnt I ever see social media defending children who have and are been abused