Employee engagement through LCD screens
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Employee engagement through LCD screens
Communicating to employees through LCD screens
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Volvo takes digital signage out for a spin

Volvo takes digital signage out for a spin | Employee engagement through LCD screens | Scoop.it
The automaker launched a new model with help from an interactive digital out-of-home campaign in the U.K.

 

It's great to see digtal signage in use - it's nothing new as consumer facing screens have been in use for so many years. 


Imagine transferring this user experience internally and using it for employee communications. We've had so many questions about touch screen and digital signage - maybe it's time to use this internally.

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Images and pictures on the Intranet - how useful?

Images and pictures on the Intranet - how useful? | Employee engagement through LCD screens | Scoop.it

A recent poster on the IoIC (institute of Internal Communication) LinkedIn group asked "Have you a view on how much emphasis an organisation's intranet should place on pictures and images?"


As the old cliché says "a picture is worth a thousand words". So how much should you put up on your Intranet? 


Quite a few people weighed in with comments including:

 

"...images are really important, we've started using slightly abstract images along with a vague/catchy headline..."

 

"...Pictures work harder and quicker than words. They always have. They always will."

 

"As a former journalist, I think that some people in internal comms don't really 'get' the importance of photos. In an ideal world, every IC department would have its own photography budget - and encourage its people to submit their own photos as well."

 

The bottom line is that people love to see images, video and artwork, it makes content more engaging. Another good way to pull people to the intranet is to use large LCD, plasma or TV screens to display attention grabbing video or imagery. 


Some of our clients even pull content form the Intranet to large screens. The thing is most companies have a network of screens dotted around their buildings - why not make better use of them?

 

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Digital signage usurps traditional internal comms

Digital signage usurps traditional internal comms | Employee engagement through LCD screens | Scoop.it
Digital signage could prove more effective than traditional internal communications tools, an academic has argued at the Communications Directors Forum.

 

Digital signage or internal TV is starting to gain momemtum as a serious channel for corporate and internal communicators. 


I like this quotation from Dr. James Intrilligator: 


'...simply buying a digital screen and then using it to display basic PowerPoint presentations would not work. ‘You need to start by thinking what kind of communications you want and then invest in the hardware and software to achieve this,'

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How Lockheed Martin brings employees up to speed with their Velocity News Network | simply communicate

How Lockheed Martin brings employees up to speed with their Velocity News Network | simply communicate | Employee engagement through LCD screens | Scoop.it

This is another good example of how employers are making use of large LCD/TV/plasma screens to augment other communications channels. It's hard to measure in the best conditions but the fact that Lockheed Martin went far enough to survey employees is encouraging.

 

Many businesses have networks of screens but aren't using them to their full potential. Often, there's just a news channel or even worse they can be switched off.

 

With video becoming more important for internal communications and delivery becoming more efficient, it's time communicators take a serious look at this often overlooked channel.

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Remote workers: out of sight, not out of mind

Remote workers: out of sight, not out of mind | Employee engagement through LCD screens | Scoop.it

Communicating to remote workers are always a hot topic for communicators. Steve Doswell from the IoIC says:

 

"...Organisations should always stay attuned with technology developments as these can provide timely solutions to some complex challenges...."



The tablet and smartphone has brought touch screen to the masses so it's a technology practically everyone is familiar with as it sits in most people's pockets.  

 

However, touch screen technology has been around much longer than any of the aforementioned devices. So, perhaps now is the right time to try this out with remote workers if you haven't already?


Large screens are great to get messaging across to all kinds of remote audiences including drivers, factory personnel, students and corporate visitors. It's been used in hotels, restaurants and at events for decades - and has proven its effectiveness think wayfinding, promotions, travel information and of course the all important weather.


Communicators wanting to add a new element of interactivity are looking into adding touch to displays that sit in rest areas, waiting areas and other high traffic locations where employess are likely to see them. If there's the added touch dimension then there should be longer dwell time and two way interactivity. 


I think the time is right for remote audiences to flick, zoom and find their way to content they find engaging and want to view. Better still is the improvement in measurement that comes from the ability to track user behaviour based on what the navigate to.

 

If you're interested in adding touch elements to your communications then speak to me at ray.edun@sabercom.co.uk

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10 Worst practices for intranets « Adoption « ClearBox Consulting

10 Worst practices for intranets « Adoption « ClearBox Consulting | Employee engagement through LCD screens | Scoop.it

Sam Marshall, Intranet and SharePoint guru shows this as a top Intranet mistake:

8. Excluding half your workforce. Sometimes you’ll hear intranet managers boast that 70% or even 90% of their staff are regular intranet users, but when pressed this turns out to be a percentage of office based staff. The poor employees in factories, on the road or serving customers don’t get a say. Often the argument is that they wouldn’t want to use the intranet, but there are plenty of success stories such as WalMart,Boots and British Airways that suggest otherwise. They may not have a PC at work, but there’s a good chance they have a smartphone of their own.

 

A very good point. Many companies are now using large screen LCDs to communicate to "offline" staff. In fact, at Sabercom we've polled a few organisations about the effectivness of this channel and the word it that it's growing in importance.

 

In retail circles it's known as "digital signage" but in the world of internal or corporate communications it's often called "internal TV" among other things. Whatever you call it, don't ignore the need to communicate to staff who aren't desk based all day. Mobiles are great but not everyone is keen to "login" after work.

 

The need to engage people when they are at work if there's an opportunity is paramount. The interesting thing is, most companies already have screen networks. Have a think of how you're using this important resource - you may be surprised by exactly how effective they are!

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Digital signs keep Eli Lilly employees in the loop | Articles

Digital signs keep Eli Lilly employees in the loop | Articles | Employee engagement through LCD screens | Scoop.it
Is it time to abandon old-fashioned ways of communicating within your company?

 

So "Digital Signage" was formerly for retail use and mostly splashed with adertising or used to "reduce perceived wait times" (at banks for example). 

 

Now, times are changing and communicators are looking to this often unused channel to augment other campaigns. 

 

Call it internal TV, digital signage, electronic billboards or whatever term takes your fancy but it is becoming very effective to communicate to emlpoyees who are away from desks (or for those who don't have desks for that matter)

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