Employee Communications
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Rescooped by Brian Wood from Public Relations & Social Marketing Insight
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The four key challenges of managing media convergence

The four key challenges of managing media convergence | Employee Communications | Scoop.it

The ever-evolving media landscape presents significant challenges to marketers.

 

Brands are now required to work out how best to communicate across a growing number of channels ranging from traditional media to digital environments, all the while maintaining a consistent message and identity.

 

To find out how marketers are adapting to deal with the change in the way that people engage with media channels, Econsultancy and Mediaocean have today published a new report entitled Managing Media Convergence. The report is based on a survey of 124 agencies as well as in-depth interviews with 18 executives from agencies and brands, all with significant interest and experience in managing media.

 

It covers how to define the convergent environment, identifies pain points in managing new workflows and examines how the measurement of media is evolving as a result. The author identified four key trends running through the report. These are ...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 21, 2013 2:44 AM

Research shows how Brands should be managing media convergence.

Nevermore Sithole's curator insight, November 21, 2013 3:58 AM

Managing media convergence

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Best and Worst Cities for Employee Engagement: What's the Cause?

Best and Worst Cities for Employee Engagement: What's the Cause? | Employee Communications | Scoop.it
A new report from Quantum Workplace introduces some fascinating data about the best places and conditions for high employee engagement.

Via Paul Hebert
Brian Wood's insight:

Makes a case for the link between corporate giving/volunteerism and employee satisfaction. 

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Paul Hebert's curator insight, November 21, 2013 10:00 AM

NOTE FROM ME:  Would this affect anyone's job search?  Maybe...