Empathic Design: Human-Centered Design & Design Thinking
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Empathic Design: Human-Centered Design & Design Thinking
International information about empathy related to empathic design, human-centered design, design thinking.
Curated by Edwin Rutsch
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See Magazine Front Page: All Sections

See Magazine Front Page: All Sections | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Photo of the Empathy Team doing the Acumen/IDEO Design Course.


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Building Empathy with Teachers

Building Empathy with Teachers | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Empathy is the experience of understanding another person’s thoughts and feelings  from their point of view, rather than your own. An empathy map is a tool that I like to use with teachers to take a human-centered approach when thinking about personalizing students learning. 

 

Originally designed for businesses to think about their customers needs, schools are now using them to think about their students needs. Empathy maps shed light on which problems to solve within your school or classroom through a protocol

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This Is Why Empathy Matters As A UX Designer

This Is Why Empathy Matters As A UX Designer | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Tips for introducing an empathic mindset in your company

Without a mutual understanding of the benefits that an empathic design approach can bring, it can be difficult to stand up to business-driven product requirements or unvalidated assumptions about the right solutions to implement.

 

One of the easiest ways to help others in your team or company to start thinking more empathically is to invite them to sit in on user research or user testing. Ask them to be your note taker, or simply have them observe. When a non-design team member can actually see and hear first hand a user experiencing and interacting with a product, it gives them an opportunity to develop empathy for that user and create a meaningful connection with them.

 

Claire Rackstraw

CareerFoundry UX Designer

 

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Prototyping Empathy – Microsoft Design

Here’s a common scenario: Your team just spent a crazy week pulling together a prototype for upcoming user research. Schedules are tight, pressures are high. Despite all the effort, it turns out the prototype isn’t really what you needed to have an awesome conversation with a customer.

 

But at this point, only small tweaks to the prototype are feasible — because who has time for more? And frankly, you would feel like a real jerk if you were to ask for more. The team just sunk in a massive amount of time and effort.
...

 

These are a mix of things we’ve been trying, as well ideas that emerged in conversations we’ve had with dozens of researchers (within and outside of Microsoft) about how they ensure empathy is built in — versus bolted on — while prototyping.

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4 ways to teach empathy in the classroom

4 ways to teach empathy in the classroom | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Empathy can be thought of as a "superpower" students as young as 3rd grade can learn and develop, writes Roberto Brandao of New Jersey's Solomon Schechter Day School of Bergen County

Here are some actionable ways educators can teach empathy in the classroom.

 

Teaching empathy through project-based learning
One way that schools can teach students empathy is engaging students in creative, interdisciplinary technology projects focused on building empathy. For example, at SSDS, our 3rd graders recently collaborated with change management and marketing guru Cynthia Phillips — founder and CEO of The Disruptive Factory, a social change consultancy — as testers and ambassadors for a new animated cartoon series and a transmedia campaign called “Verti.” This year-long project introduces students to fictional characters in the animated cartoon and will ultimately culminate in students building prototypes of a space station they think would benefit the characters, promoting empathy.        

 

Creating empathy maps

Research shows the best way for students to begin to understand empathy is by doing — which is why one of the best things educators can do is to promote active learning. 

 

Designing a curriculum that teaches active listening
Another way to promote empathy is through active listening, which is why I created Pocket Empathy, an exercise that teaches 3rd graders the skill of active listening. 

 

Integrating design thinking

Teaching kids about empathy starts with demonstrating what it means to maintain a positive mindset that’s reflected in the way they speak. 

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Use Customer Journey Maps to Uncover Innovation Opportunities

Use Customer Journey Maps to Uncover Innovation Opportunities | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
EMPATHIZE WITH CUSTOMERS, EMPLOYEES, AND OTHER END USERS.

One way to develop more empathy with—and gain new insights about—your customers is to look beyond the narrow definition of your offering and consider the customer’s total experience. The more broadly you define the customer experience, the more opportunities you can identify for improvement.

Say, for example, you make interior house paint. You could focus narrowly on the characteristics of the product itself, on making the paint less drippy or making it cover a surface in a single coat. But you’ll find many more opportunities for innovation if you think about the arc of the customer experience. In something as simple as repainting a bedroom, there are probably a dozen steps (each one of which is a chance to innovate): from getting customers to realize that it’s time to repaint, to helping them choose the color, to shortening the preparation and cleanup time, to keeping track of which colors are on which walls for future reference when it comes time for touch-up.
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Customer Journey Mapping: Empathy Maps

Customer Journey Mapping: Empathy Maps | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
What is an Empathy Map?
Empathy maps describe what a customer goes through as he/she is trying to complete a task, in a product or brand agnostic way. In other words, empathy maps allow you to take a step back from your product and paint a picture of a typical customer’s experience — their needs, expectations, goal, hurdles, and behavior as they try to overcome those hurdles.

A typical empathy map has 4 main ‘observation-based’ sections – say, think, do, feel. This framework can be further evolved by adding two more ‘analysis-based’ sections: pains and gains. Open-ended empathy maps yield better results, however, to limit the scope of the exercise, it is better to limit it to a specific problem or a task at hand.
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Why a human-centric culture matters to a finance career A human-centric culture requires a level of empathy because it focuses on the needs of others,

Why a human-centric culture matters to a finance career A human-centric culture requires a level of empathy because it focuses on the needs of others, | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

What is a human-centric culture?
A human-centric culture requires a level of empathy because it focuses on the needs of others, such as employees concerned about workloads and customers needing their product delivered on time, while fulfilling the financial team’s role to maintain profitability.

Citera says it involves the personal touch: “You don’t operate from your desk and shoot emails. You have to be face to face. You have to have a seat at the table. It’s about becoming a true business partner.”

He says the human-centric finance team must participate in conversations around the organisation, enabling team members to direct, guide and highlight issues.

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Why a human-centric culture matters to a finance career A human-centric culture requires a level of empathy because it focuses on the needs of others,
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  “Good Design Requires Two Things: Empathy To Understand A Problem, And Creativity To Solve It.  

  “Good Design Requires Two Things: Empathy To Understand A Problem, And Creativity To Solve It.   | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
 Good Design Requires Two Things: Empathy To Understand A Problem, And Creativity To Solve It.…”
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Be Careful with Empathy – NYC Design 

Be Careful with Empathy – NYC Design  | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Find the optimal level of empathic engagement. There are 3 levels of empathy: cognitive, emotional, and compassionate empathy.

a. Cognitive empathy is when you put yourself into someone else’s place, and see their perspective. It is very possible that you do this without feeling any sympathy/pity.

b. Affective / emotional empathy is when you feel the other person’s emotions alongside them. Careful not to be overwhelmed by those emotions. You might have a empathy overload where you are unable to respond and might destroy the users’ trust and even destroy you.

c. The last is compassionate empathy. It is what usually understood by people as empathy. We need to first understand and then sympathise with what they are going through. Finally we take, or help them to take, action to resolve the problem.

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How Embodying Empathy Will Improve Your Leadership Skills  

How Embodying Empathy Will Improve Your Leadership Skills   | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares three things he hopes readers take away from reading his book, Applied Empathy. For more on author Michael Ventura visit http://www.simonandschuster.com/authors/Michael-Ventura/2142280932

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Against Empathy: Why Design Thinking Demands More

Against Empathy: Why Design Thinking Demands More | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Design thinking comes of age, design thinking and empathy

 

There are other ingredients that should enrich the conversation about design thinking that are not fully represented in this human-centered approach.

  • Empathy Is Single-Minded
  • Empathy Lives in the Present
  • Empathy Is Only One Language
  • Design Thinking Culture Can’t Live within an Organization
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(Empathic Design) Empathy Mapping Projects for your Clients 

(Empathic Design) Empathy Mapping Projects for your Clients  | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
What is an Empathy Map?
Empathetic thinking might not be something you’d jump to address when outlining a basic plan of action for a client.  However, it is slowly creeping into business concept planning and product strategy in the form of an empathy map.

To put it simply, an empathy map is a tool that, if used correctly, allows you to understand your target audience.  Through filling in an empathy map you can understand and cater to the clients wants, needs, goals and feelings.

Below you can see an Example of a Map and How the Attributes of the Client are Thought About:
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Learning empathizing with myself through user experience design.

Learning empathizing with myself through user experience design. | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

This first encounter with design thinking helped me or rather reminded me of the thing that was never accentuated enough, EMPATHY.

 

The underlying principle behind all the great products is empathy, it all narrows down to how well is a product or a service designed according to the people who are actually supposed to use it.

 

In a world where there are copious choices available on everything, the one that we as humans gravitate towards happens to be the one that is actually designed for us.

 

Yes ,there are other factors like brand, price to name a few but in long run we only tend to stick to things that doesn’t seem like work, that doesn’t feel like work, things that just gets inculcated in our daily life seamlessly.

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Insights on Human-Centered Design From Jane Fulton Suri

Insights on Human-Centered Design From Jane Fulton Suri | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
(19:05) Creating time for empathic work: Doing something is better than nothing. Make explicit the things you don’t know and seek out opportunities to go learn.

(22:58) A career in empathy: How empathy became essential to Jane’s design research methods.
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Design brief - Interaction Design Student Design Charette – 5—8 February 2019 • Seattle, WA, USA

Design brief - Interaction Design Student Design Charette – 5—8 February 2019 • Seattle, WA, USA | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Empathy is critical not only to the design process but also to the framing and approach of how individuals address important social issues. Every decision we make as designers can raise or lower a person’s ability to participate in society.

 

On a larger scale, its impact manifests in the products we create, the breakdown of communication barriers, and an increased awareness of others’ lived experiences. The ability to empathize serves as a catalyst for inclusive design.

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What Is an Empathy Map & How to Create One

What Is an Empathy Map & How to Create One | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
What is an empathy map? It's a key tool that helps you better understand your customer base. Learn how to use empathy maps in this blog post.

 

How to Create an Empathy Map

1. Decide on a customer persona.

Before diving in, it's important to understand who your customer is. Start by analyzing customer data. Figure out some average demographics and psychographics associated with your customer base.

 

For instance, according to Chron.com, the average Starbucks customer profile includes high-income high-spenders, busy people living in cities, and healthier professionals, among others. Using these insights can help Starbucks come up with a customer profile, such as "Jackie, 28 years old, lives in Boston and makes an income of $90,000 as an account executive. She regularly attends spin classes, is vegetarian, and enjoys sushi and rooftop bars." Similarly, you should come up with a customer persona to which the empathy map is directed.

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Jose Luis Yañez's curator insight, January 13, 8:14 AM
What Is an Empathy Map & How to Create One
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The relationship between empathy and design - Shepley Bulfinch

The relationship between empathy and design - Shepley Bulfinch | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Ten years ago, in a project interview, I was asked a question by Rob, CEO of a large healthcare organization: “How can design improve empathy in our organization?”

The question has stayed with me, and continues to profoundly shape my work as a designer committed to health and wellness in the built environment. I reflect on the question often, imagining and exploring potential responses—which can and do vary greatly.

Ten years ago, I did my best to respond based on work I’d done with Planetree, and our team was fortunate to be awarded the project. In truth however, my reply that day and work on the project was just the beginning of my immersion into this significant topic.

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Customer Exeperience Mapping: Empathy Maps | Interactions

Customer Exeperience Mapping: Empathy Maps | Interactions | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Empathy maps describe what a customer goes through as he/she is trying to complete a task, in a product or brand agnostic way. In other words, empathy maps allow you to take a step back from your product and paint a picture of a typical customer’s experience — their needs, expectations, goal, hurdles, and behavior as they try to overcome those hurdles.

A typical empathy map has 4 main ‘observation-based’ sections – say, think, do, feel. This framework can be further evolved by adding two more ‘analysis-based’ sections: pains and gains. Open-ended empathy maps yield better results, however, to limit the scope of the exercise, it is better to limit it to a specific problem or a task at hand.

Drawing empathy maps reveals previously overlooked parts of the customer experience and helps find gaps in the current offering and future roadmaps. Empathy maps can also yield adjacent products and services that can elevate the usability of the product or simplify the task at hand.

 
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Designers should stop talking about "empathy"

Designers should stop talking about "empathy" | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Designers, it’s time to stop talking about “empathy.”
According to Google Trends, the term “empathy” now appears in Search more than six times as often as it did in 2004. Finding a job description for a design role that doesn’t mention “empathy” is near impossible. Undergraduate and graduate schools alike espouse “learning how to empathize” in the curricula. Empathy is everywhere, and especially in design.

 

  1. BECOME MORE EMPATHIC
  2. MAKE EMPATHY A RITUAL
  3. BROADCAST YOUR FINDINGS
  4. CREATE EMPATHY MAPS
  5. HELP OTHERS UNDERSTAND THE VALUE OF EMPATHY
  6. HIRE EMPATHIC DESIGNERS
  7. KNOW YOUR LIMITS
  8. COPY OTHERS

 

Michael Chanover is vice president of design and user experience at NerdWallet.

 

 

 

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This Is Why Empathy Matters As A UX Designer

This Is Why Empathy Matters As A UX Designer | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

In my experience, the most effective way to practice empathy as a designer is to observe users interacting with your product or service in their own environment, be that home, work, or out and about. Observing users in the field allows us to glean insights that cannot be captured through other research methods. However, the reality is that observational field work rarely happens because it is time and resource intensive. How else can we build empathy for users?

Firstly, try to utilize a diverse set of research methods to gather insights about your existing or potential customers.

 

This way you can capture a range of insights from participants and gain a well-rounded picture of how they perceive and experience your product. Understanding how your product fits into and impacts the lives of your customers will help you to develop empathy for them, so create a variety of opportunities to learn as much about them as you can.

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Empathy mapping

Empathy mapping | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Designing an action or an app to benefit a user is a mission in itself. We run largely on empathy. Empathy binds us and also motivates us. When we unlock the proper points and sequence we have an empathy map.

In any sort of user design action we map out a journey for the user based on their anticipated preferences. Preparing a product or service for a user is like clearing a field. You have to scope out the plot, anticipate desired usage, then position buildings and constructs to best advantage.

You must survey, clear obstacles, grade and prepare the plot for habitation. The action depicted above defines the objective of creating an effective video production. The user must be thought of every step of the way.

You are mapping actions against anticipated o
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(Empathic Design) Empathy Mapping Projects for your Clients 

(Empathic Design) Empathy Mapping Projects for your Clients  | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
What is an Empathy Map?
Empathetic thinking might not be something you’d jump to address when outlining a basic plan of action for a client.  However, it is slowly creeping into business concept planning and product strategy in the form of an empathy map.

To put it simply, an empathy map is a tool that, if used correctly, allows you to understand your target audience.  Through filling in an empathy map you can understand and cater to the clients wants, needs, goals and feelings.

Below you can see an Example of a Map and How the Attributes of the Client are Thought About:
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How Empathy Can Help Your Company Get Ahead

How Empathy Can Help Your Company Get Ahead | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Michael Ventura is quick to dismiss the notion that empathy is some touchy-feely emotion that makes leaders seem soft. In business, he argues, empathy is what can help a company vanquish the competition, gain loyal customers, retain innovative employees and elevate itself from good to great.

 

Ventura, founder and CEO of strategy and design studio Sub Rosa, has put the lessons he’s learned from working with major brands into a book titled, Applied Empathy: The New Language of Leadership. He recently joined the Knowledge@Wharton show on SiriusXM to discuss why this particular emotion is becoming paramount in the business world.

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Bringing Men Out of Isolation with Empathy and Accountability

Bringing Men Out of Isolation with Empathy and Accountability | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
There’s a stereotype in politics that the left is all about “bleeding hearts” and the right is only about “personal responsibility”. I’m not here to challenge political stereotypes, but I know that for growth—personal and communal growth—we need both. We need to empathize while also holding ourselves and others accountable. One or the other does nobody any good.

So, yes, men need to come together into groups. They need to come out of isolation and give up the myth of full independence, but they need to do so outside of the space that reinforces patriarchy and inside the space that moves us forward.
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Getting A Feel For Empathetic Design

Getting A Feel For Empathetic Design | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Empathetic design is an evolving process that's being enhanced by new digital tools that offer a deeper look inside user experience.

 

Patients and families are confronted daily with difficult decisions that impact their future, and caregivers are responding to patient needs in a swiftly changing healthcare system. Designing healthcare environments that address patients’ well-being while increasing caregiver efficiency is the goal of good design.

 

Yet successful healthcare design often depends on an in-depth understanding of how people use and experience spaces.

As such, empathetic design is gaining prominence as a way for designers to truly see and experience the healthcare environment as patients see and experience it. Rather than rely exclusively on the trackable data of evidence-based design (EBD), Lean planning, practice-based research, and patient experience strategies, empathetic design relies more on experiential data.

 

By Kara Freihoefer 

August 2, 2018

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