Empathic Design: Human-Centered Design & Design Thinking
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Empathic Design: Human-Centered Design & Design Thinking
International information about empathy related to empathic design, human-centered design, design thinking.
Curated by Edwin Rutsch
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See Magazine Front Page: All Sections

See Magazine Front Page: All Sections | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Photo of the Empathy Team doing the Acumen/IDEO Design Course.


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Infolio - Empathy Map (copy)

Infolio - Empathy Map (copy) | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Infolio space is a collection of notes, tasks, documents, weblinks and other information on a large visual board. You are welcome to review it, save, update and collaborate with ease.
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(Empathic Design) How to use Empathy Map template

(Empathic Design) How to use Empathy Map template | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
When to Use an Empathy Map
Its common knowledge that users are more likely to buy the products that meet their actual pain points and needs rather than those targeting their wants.  If done properly, an Empathy Map works as a great Lean User Persona. 


Drafting an Empathy Map is a great exercise to apply every time you need to understand the people you design your product for. Filling it in enables insights into your customers' critical needs, for you to deliver "must-have" rather than "nice to have" products, be profitable and win your market share.


How to Use an Empathy Map
An Empathy Map can provide insights for various departments of your business, be it design team or marketing. You can draw it yourself or fill in a ready template online - if you work in a remote team and need a framework for ideas generation and planning. 

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DeloitteVoice: Industry 4.0 Raises Numerous Taxing Issues

DeloitteVoice: Industry 4.0 Raises Numerous Taxing Issues | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Michael Ventura, founder and CEO of brand and business consultancy Sub Rosa, gets noticeably enthusiastic when talk turns to his new venture, a book called Applied Empathy: The New Language of Leadership, out May 22. Several years in the making, the book is the manifestation of his acknowledgment both that Sub Rosa needed to refine and clarify its purpose and also that culture—and business—were evolving.

 

Empathy was taking center stage as a competitive advantage in so many contexts of companies and marketing and communication and leadership.

 

 

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Design Thinking: problem-solving model encourages understanding and empathy for those most impacted by any problem being explored.

Design Thinking: problem-solving model encourages understanding and empathy for those most impacted by any problem being explored. | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

In the past few decades, a well-defined problem-solving method from the world of design has made significant inroads in higher education. For those using it on our campus, adopting the methods of Design Thinking has revealed distinct advantages for learners.

 

The method’s reliance on a multi-disciplinary team approach develops valuable teamwork skills, and its formal problem-solving model encourages understanding and empathy for those most impacted by any problem being explored.

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What Blocks our Empathy in the Design Thinking Process?

What Blocks our Empathy in the Design Thinking Process? | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other people experience the world.

As a product designer, I know that empathy helps me to recognise the difficulties that people face, alongside their needs and desires, and that I can then use that knowledge to design the best solution for their challenges.

Being a product designer is exciting. I get to solve important problems and make people’s lives easier but, unfortunately, sometimes I get distracted – and so do most of us.
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Empathy’s Role in Experience Design | UX Magazine

Empathy’s Role in Experience Design | UX Magazine | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Empathy is nearing played-out-buzzword status: overused and overhyped and caricatured to the point where any real nuance or subtlety is hard to come by. Use of the word empathy these days is almost as likely to generate a round of eyerolls as it is to inspire compassion. Has it joined the ranks of ideas like “disruption” and “innovation”? Perhaps.

But, as with these kinds of terms, even if the concept of empathy is beginning to feel a little worn, that doesn’t mean its original significance is gone or irrelevant. Like a comfortable pair of jeans, we should celebrate that a concept such as empathy is beginning to feel familiar and worn in, rather than dismissing it as worn out and worthless.

Empathy is a critical component of, but not the complete center of, the design universe. It’s necessary but not sufficient. It’s a means, not an end. And it may not even be a means for all types of design. For instance, in human-centered design, it’s completely necessary as a contrast to considering only one’s own personal experiences, or extrapolating from a single perspective while designing for other humans with other experiences and perspectives.
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Design Thinking – and is rooted in empathy 

Design Thinking – and is rooted in empathy  | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

During our most recent professional development day, my superstar NTIP mentor Jennifer King introduced us to the concept of design thinking and how it can be implemented and assessed in the classroom. Design thinking allows students to make an impact with design, and is rooted in empathy as we use design to create meaningful change for the user (Stanford d.school, 2017).

 

While there are many visual frameworks that could be used to explain the design thinking process, this process is by its very nature a fluid and dynamic process with no “one-size-fits-all” model to follow. The example below is from the Stanford d.school and provides a good overview of the elements of the process. However, Jennifer did mention that, based on her experience in the classroom, she would add a “reflection” element that is woven throughout the process.

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How to build a culture of empathy to support design thinking

Design thinking isn't just a problem-solving process, it is a human-centered problem-solving process, where empathy is the key ingredient. To build authentic connections and apply design thinking principles to the content they are learning, students must first learn how to see problems with an empathetic lens. Sharing stories, talking to outsiders, and honing the habit of observation will help you cultivate empathy among your students.
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(Empathec Design) Empathy Mapping as a UX Breakthrough 

(Empathec Design) Empathy Mapping as a UX Breakthrough  | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Why Choose Empathy Maps?
Empathy maps serve for better understanding and sharing the vision of the users (or personas) and their instant needs among the members of the team. They may play the role of a highly productive start for the designing process.

The creation of empathy maps is worth including in your agenda for numerous reasons:

to understand better individual traits of a user (or a persona). With an empathy map, you can keep crucial information concerning them in one place. In such a way you can categorize it quicker, find some gaps and fill them instantly.

 

You can also join empathy maps of certain users into a cluster, thus creating an aggregated ones.


to share everything you know about the user to others. In this case, an empathy map serves as a kind of illustration of user emotional attitudes, actions, and behavior. Therefore it acts as a truth source for the whole team while working on the project (but don’t forget to refresh the data there!)

 

 

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Empathy as Insight for Innovation

Empathy as Insight for Innovation | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Andrew Wicklin, a student in the Food Science program at ACES, talks about his experience with the technical challenge in his Product Development course, and explains what he learned about the role of empathy in designing a food product for people who are unable to swallow and chew normally.
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(Empathic Design) How imperative is Design Thinking?  

(Empathic Design) How imperative is Design Thinking?   | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
It is time for business leaders to understand the power of design and design thinking; specifically how Design Thinking will help them transform their businesses and make them future-proof

 

Walk a mile in my boots
Empathise, empathise and empathise some more! This is the foundation design thinking is built on. We need to “walk” in our customers’ shoes to be able to fully experience the world from their perspective. Without true empathy, we won’t be able to identify the “real” problem and in turn deliver game-changing outcomes.

 

We need to know why – why is a certain product more popular than the other? Why do people choose a particular cab service over the other? With each answer, we need to dig further until we know the real reason why! Only when we can see, think and feel the way our customers do, will we be able to determine what would be game changing for them.

 

Empathy is the bedrock of meaningful and memorable products, services and experiences.

 

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(Empathic Design)  - The Problem With Empathy - And how to get better at it

(Empathic Design)  - The Problem With Empathy - And how to get better at it | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

The key to user-centred design, on the other hand, is that you are always, in some form, attempting to create a product that is going to provide value for whatever specific group of users you are trying to attract as customers.

 

3 Techniques for Being More Empathetic


1. Be more observant
We live in such a frenetic, complex world that we tend to spend most of our days in a constant state of distraction & high alert. Add the complexities of everyday, big city life & we find ourselves constantly worried about the future or reflecting on the past.

A recent Harvard study estimated that we spend 47% of our waking life lost in thought. That’s half of your day. Every day. And half of your waking life.

2. Get to know your users better

  • 1. Use an empathy map to really delve into a user’s wants, thoughts & needs
  • 2. Conduct user interviews
  • 3. Hang out with your users informally to get to know them in their natural environment

3. Question your assumptions more aggressively

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Empathy: The Surprising Secret Sauce For Authentic STEM Project Design |  Project Based Learning 

Empathy: The Surprising Secret Sauce For Authentic STEM Project Design |  Project Based Learning  | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
A Culture of Empathy and Empowerment
Over the past five years, a partnership with MIT’s D-Lab and a desire to involve my students in work that truly matters have prompted me to transition from the use of such “semi authentic” strategies as simulations, role-playing, and design challenges to PBL projects centering on purposeful designing and real world making.

 

Brookwood students constructed an efficient biomass stove for our campus, built a 3D printed Enable Community Foundation prosthetics for my son, created “purpose-built” attachments for his “Raptor Hand”, designed solutions for problems teachers have identified in our school, and invented assistive devices for residents at a seniors’ affordable housing residence; and in each case, taking another’s perspective has proven critical to the success of the solutions

 

 by Rich Lehrer

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(Empathic Design) How to conduct a User Interview with template

(Empathic Design) How to conduct a User Interview with template | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Use a template to conduct more efficient user interviews for better understanding of your product

 

A User Interview is a conversation with your end user(s), during which a researcher asks specific questions and records the user’s responses. It can be focused on examining the user experience, the usability of a product, or fleshing out data for input into Customer Personas, etc.
 
Ideally, an interview should be conducted by two UX researchers and one user, where the first researcher would be in charge of asking questions and guiding the interview, while the second would collect observations on the interviewee’s behavior and emotional feedback to the questions, as well as take notes. Alternatively, a video/audio recording can be of support as well, if the second researcher is not available. 
 
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(Empathic Design) How to do a User Story Mapping with template

(Empathic Design) How to do a User Story Mapping with template | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
User Story Mapping is a technique applied by product managers and development teams to plan product features that will enable the most delightful user experience. First introduced by software leader Jeff Patton, this visual exercise allows envisioning a product or service as a series of activities or tasks that the users perform.

User Story Mapping suggests building a detailed grid of user stories arranged under the headings that reflect an outline of the users’ interactions with the product. This enables assessing which steps are perceived as the most valuable by the users, and prioritize what features to build next.

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Design Thinking: Getting Started with Empathy | Interaction Design Foundation

Design Thinking: Getting Started with Empathy | Interaction Design Foundation | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

Empathy is an important element in Design Thinking and Human-Centred Design. What is empathy exactly? Why is empathy so important to designing solutions that actually work for people? Here, we’ll not only look at what empathy means, but will also look at how it helps design thinkers create solutions that work and, conversely, how a lack of empathy can result in product failure. We’ll also come to understand the empowering notion that everyone can master empathy and design truly human-centred solutions.

 

Empathise methods

The following are our favourite Empathise methods

  • Assume a beginner’s mindset
  • Ask What-How-Why
  • Ask the 5 whys
  • Conduct interviews with empathy
  • Build empathy with analogies
  • Use photo and video user-based studies
  • Use personal photo and video journals
  • Engage with extreme users
  • Story share-and-capture
  • Bodystorm
  • Create journey maps

 

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Using Design Thinking to Innovate in Your Own Practice

Using Design Thinking to Innovate in Your Own Practice | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
#1: Design thinking is a chance to build empathy.
The term “build empathy” might be a little misleading here. Teachers are, on the whole, incredibly empathetic. They know what their students are experiencing and they feel it on a profound level.

 

However, it’s easy to get into a “program mindset,” where you think about ideal systems and you forget about the actual experience of students. Just recently, I ran into this problem with my cohort. Although I had used design thinking for the overall course creation (and UX Design for the systems and structures), I started planning specific lessons without bothering to ask, “What will this experience look like for my students.” In the process, I forgot about the thoughts, emotions, and fears of a pre-service teacher learning how to deconstruct standards for the first time. And, as a result, we had an evening when the lesson tanked.

 

 

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(Empathic Design How Design Thinking Leads to Increased User Engagement

Empathize
You can’t solve for what you don’t know. Therefore, the first stage of the design thinking process is to gain deep empathy of the people you are trying to solve problems for with your product or service. This often includes ethnographic user research, such as interviews and observation, to understand the behaviors and mindset of these intended users, as well as the real world context and environmental factors that impact them.

By getting out of the building and talking to real people, product teams can stop making assumptions based on their personal taste or experience. Insights into what people are actually thinking, feeling, and doing when using or considering a product leads to customer-centric design solutions that are better able to influence habits and behaviors.
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Design Thinking 101: Empathize: Conduct research in order to develop knowledge about what your users  do, say, think, and feel.

Design Thinking 101: Empathize: Conduct research in order to develop knowledge about what your users  do, say, think, and feel. | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process.

 

Empathize: Conduct research in order to develop knowledge about what your users do, say, think, and feel.

 

Imagine your goal is to improve an onboarding experience for new users. In this phase, you talk to a range of actual users.  Directly observe what they do, how they think, and what they want, asking yourself things like ‘what motivates or discourages users?’ or ‘where do they experience frustration?’ The goal is to gather enough observations that you can truly begin to empathize with your users and their perspectives.

 

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How to build a culture of empathy to support design thinking

How to build a culture of empathy to support design thinking | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
Design thinking isn't just a problem-solving process, it is a human-centered problem-solving process, where empathy is the key ingredient. To build authentic connections and apply design thinking principles to the content they are learning, students must first learn how to see problems with an empathetic lens. Sharing stories, talking to outsiders, and honing the habit of observation will help you cultivate empathy among your students.
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Using Design Thinking to Craft Learning Experiences  

Using Design Thinking to Craft Learning Experiences   | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
EMPATHY

The design process should always start with empathy. This means trying to gain insight and perspective of your target audience. For learning practitioners, this might mean the learners who attend your instructor led training courses, virtual trainings, or watching your eLearning videos. This stage is similar to your traditional audience analysis. Whoever your audience is, try to gain a deeper understanding of their world by putting yourself in their shoes. The best way to gain empathy is to connect with learners directly. You can do this by performing user research in the form of interviews, observations, creating user personas or empathy maps.
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Empathic Design or How to Put the Experience Above All Else - Michael Ventura, Sub Rosa  

Princeton University Lecture - October 9, 2014 - The Keller Center welcomed Michael Ventura, Founder and CEO of strategy-led design and innovation practice, Sub Rosa, to the Princeton University campus on October 9. The event was part of the Creative Mind & Leadership: Innovation, Design, and Entrepreneurship Lecture Series, with co-sponsorship by the Keller Center's Venture Sponsors Program.

What makes a great product? What makes a great business? And how can your work follow the path of the most successful predecessors in this arena? The answer begins with empathy. This lecture will explore the role of empathy in design and how to build communications tools and businesses that strive to put the customer's experience at the forefront of their vision.
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(Empathic Design) How Design Thinking Is Transforming Culture

(Empathic Design) How Design Thinking Is Transforming Culture | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it

At SAP, we practice this type of work every day. It is one of our foundational pillars and it underpins who we are as a company. While the sports fan in me likes to refer to it as game planning, the business leader in me calls it design thinking. Similar to how a coach prepares strategies for his or her team to overcome unforeseen challenges in a sporting event, design thinkers actively reimagine business models, business processes, and the way companies work to outperform digital disruption.

“Design thinking empowers us to redefine business problems through empathy and creativity”

Design thinking is essentially a human-centered and empathetic approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. It breaks boundaries for businesses by rethinking current problems and developing entirely new capabilities.

 

March 6, 2018
by Lloyd Adams 

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(Empathic Design) Design Thinking and the Experiential Learning Cycle 

(Empathic Design) Design Thinking and the Experiential Learning Cycle  | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
By practising the empathy stage learners are experiencing a situation from another perspective.

 

Through reflection on what has been learnt through experiencing empathy learners define and synthesise their understanding.

 

Ideating and conceptualising are both synonyms for problem solving.

 

Prototyping is not final and is an experiment of the solution students are working towards. 

 

Testing solutions offers a new experience for those involved which brings users back to empathising and so the cycle continues.

 

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Jose Luis Yañez's curator insight, February 22, 4:26 AM
(Empathic Design) Design Thinking and the Experiential Learning Cycle
Fernando Pantoja's curator insight, February 22, 11:16 AM
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(Empathic Design) 10 Tips to Develop Better Empathy Maps

(Empathic Design) 10 Tips to Develop Better Empathy Maps | Empathic Design: Human-Centered Design & Design Thinking | Scoop.it
In this article, I’ll define what empathy maps are and share 10 practical tips to help you develop better empathy maps.

What is empathy?
Empathy is the ability to identify and understand another person’s situation and feelings. We often hear the word “empathy” used as a synonym to “walking in someone else’s shoes.” Empathy is a core skill for designers because it allows them to identify with users and adopt their perspectives.

What is an empathy map?
An empathy map is a visualization tool used to articulate what a product team knows about a user. This tool helps product teams build a broader understanding of the ‘why’ behind user needs and wants. This tool forces product teams to shift focus from the product they want to build, to the people who will use this product. As a team identifies what they know about the user and places this information on a chart, they gain a more holistic view of the user’s world and his or her problems, or opportunity space.
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