Contemporary Challenges in Marketing
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Brands still need to retool for 50+ market - JWT Intelligence

Brands still need to retool for 50+ market - JWT Intelligence | Contemporary Challenges in Marketing | Scoop.it
Just as the boomer generation remade careers and relationships as they moved through mid-life, they are now defying popular perceptions of aging. This is the overarching conclusion from a December 2015 study of the 50+ market that the Innovation Group conducted with Sonar™, J. Walter Thompson’s proprietary research unit. The results, gleaned from 250 adults …
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Contemporary Challenges in Marketing
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Digital Global Challengers Are Leapfrogging Competitors - Infographic

In this infographic, we explore how emerging-market leaders are breaking new digital ground.
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Drones "potentially as disruptive as the internet" according to Elevation film

Drones "potentially as disruptive as the internet" according to Elevation film | Contemporary Challenges in Marketing | Scoop.it
Dezeen launches a short documentary setting out how drones could revolutionise the way people travel and transform how buildings are designed and built
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Most Innovative Companies 2018: Innovators Go All In on Digital

Most Innovative Companies 2018: Innovators Go All In on Digital | Contemporary Challenges in Marketing | Scoop.it
BCG’s 2018 most innovative companies report focuses on the ways digital is transforming products, services, and the processes that create them. Read and download the full report.
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Mobile money in emerging markets: The business case for financial inclusion | McKinsey & Company

Mobile money in emerging markets: The business case for financial inclusion | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Meeting the mobile money needs of the unbanked in emerging markets is a vast opportunity. To succeed, providers need a clear view on what drives mobile money economics, and an innovative mind-set.
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How CMOs Can Get—and Keep—Their Marketing Mix Right - Bain & Company

How CMOs Can Get—and Keep—Their Marketing Mix Right - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.
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An entrepreneur's perspective: Today's world through the eyes of the young innovator - The Economist Intelligence Unit (EIU)

An entrepreneur's perspective: Today's world through the eyes of the young innovator - The Economist Intelligence Unit (EIU) | Contemporary Challenges in Marketing | Scoop.it
Collectively, young entrepreneurs are innovative by nature and their thinking is an important source of growth and job creation across the world. Today, with digital tools in hand, leaders are better positioned to expand their businesses across borders, seize niche opportunities and shape the global economic future.   Yet, most of today’s young entrepreneurs want more than status and a global corporate footprint. Their ideas of success arise from powerful social, political and economic convictions.  
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On the Radar 2018

On the Radar 2018 | Contemporary Challenges in Marketing | Scoop.it
Cambridge Marketing College's insight:
Some great new Thinkers  with ideas to inspire marketers
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The case for digital reinvention | McKinsey & Company

The case for digital reinvention | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic.
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The next-generation operating model for the digital world | McKinsey & Company

The next-generation operating model for the digital world | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Companies need to increase revenues, lower costs, and delight customers. Doing that requires reinventing the operating model.
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The Firm of the Future

The Firm of the Future | Contemporary Challenges in Marketing | Scoop.it
We’re beginning to see what the next generation of successful companies will look like.
Cambridge Marketing College's insight:
Interesting video n the history of businesses and their future shape. 
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The Future 100: 2018 - JWT Intelligence

The Future 100: 2018 - JWT Intelligence | Contemporary Challenges in Marketing | Scoop.it
The Innovation Group presents The Future 100: Trends and Change to Watch in 2018, our snapshot of the year ahead and the most compelling trends to keep on the radar. Today, trends scale rapidly through technological change and digital networks. New models of commerce are causing disruption, while technology like augmented reality and 5G are transforming …
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What Americans expect the future of automation to look like

What Americans expect the future of automation to look like | Contemporary Challenges in Marketing | Scoop.it
In the next 20 years, Americans anticipate computer programs that diagnose and treat most diseases, fully automated stores and other technological advances.
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Data From 3.5 Million Employees Shows How Innovation Really Works

Data From 3.5 Million Employees Shows How Innovation Really Works | Contemporary Challenges in Marketing | Scoop.it
Diversity and participation produce better ideas.
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Auditing the Risks of Disruptive Technologies | Deloitte US

Auditing the Risks of Disruptive Technologies | Deloitte US | Contemporary Challenges in Marketing | Scoop.it
\Gain insight into how Internal Audit can keep pace with the risks associated with automation, cognitive intelligence, and other disruptive digital technologies.
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News Media in Western Europe: Populist Views Divide Public Opinion | Pew Research Center

News Media in Western Europe: Populist Views Divide Public Opinion | Pew Research Center | Contemporary Challenges in Marketing | Scoop.it
Across eight Western European countries, people with populist leanings have more negative attitudes about the news media than do those with non-populist views.
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Please hold: customer service executives must focus on digital upskilling - The Economist Intelligence Unit (EIU)

Please hold: customer service executives must focus on digital upskilling - The Economist Intelligence Unit (EIU) | Contemporary Challenges in Marketing | Scoop.it
The mass adoption of digital channels, from online sales to social media, should be an opportunity for companies and their customer service representatives to get closer to their clients. Yet many customer services leaders in Western Europe remain uncomfortable with digital disruption.
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10 Breakthrough Technologies 2018

10 Breakthrough Technologies 2018 | Contemporary Challenges in Marketing | Scoop.it
Dueling neural networks. Artificial embryos. AI in the cloud. Welcome to our annual list of the 10 technology advances we think will shape the way we work and live now and for years to come.
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Which Customers Are Hurting Your Bottom Line? - Bain & Company

Which Customers Are Hurting Your Bottom Line? - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
All customer accounts are not equal, even at the same price.
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Trends and opportunities in the subscription e-commerce market | McKinsey & Company

Trends and opportunities in the subscription e-commerce market | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups, as well as retailers and consumer brand manufacturers entering the market.
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CES 2018: Key trends - JWT Intelligence

CES 2018: Key trends - JWT Intelligence | Contemporary Challenges in Marketing | Scoop.it
“CES is getting larger and larger simply because computing technology is infusing into our lives more and more,” Nvidia CEO Jensen Huang said during a talk at CES 2018, and the statement pretty much captures the essence of what the world’s biggest trade show has come to be. The 51st CES in Las Vegas attracted …
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17 striking findings from 2017

17 striking findings from 2017 | Contemporary Challenges in Marketing | Scoop.it
Pew Research Center studies a wide array of topics both in the U.S. and around the world. Read 17 findings that stood out to us in 2017.
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Dezeen's top 10 designs of 2017 that aim to create a better future

Dezeen's top 10 designs of 2017 that aim to create a better future | Contemporary Challenges in Marketing | Scoop.it
In a year filled with turbulent politics and humanitarian crises, designers have responded with imaginative solutions. Here are 10 of the best
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Tech Trends 2018 | Deloitte Insights

Tech Trends 2018 | Deloitte Insights | Contemporary Challenges in Marketing | Scoop.it
Tech Trends 2018: As the underpinnings of information technology shift, it’s never been more important to look ahead and anticipate changes.
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Take Bain's Digital Readiness Assessment

Take Bain's Digital Readiness Assessment | Contemporary Challenges in Marketing | Scoop.it
How far is your company on its digital journey? Take Bain's short survey and gauge the progress of your business's digital journey.
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T50 Ranking - Thinkers 50

T50 Ranking - Thinkers 50 | Contemporary Challenges in Marketing | Scoop.it
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Cambridge Marketing College's insight:
Latest ranking of management thinkers , including some new ideas to follow
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