Contemporary Challenges in Marketing
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Contemporary Challenges in Marketing
Trends that will impact on Business
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The Next Decade in Quantum Computing—and How to Play

The Next Decade in Quantum Computing—and How to Play | Contemporary Challenges in Marketing | Scoop.it
The next ten years will see the development of medium-sized, if still error-prone, quantum computers. What do they mean for business?
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What Sales Teams Should Do to Prepare for the Next Recession

What Sales Teams Should Do to Prepare for the Next Recession | Contemporary Challenges in Marketing | Scoop.it
The question is when the next downturn will hit, not whether it will.
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Measuring the ROI of Customer Insight

Measuring the ROI of Customer Insight | Contemporary Challenges in Marketing | Scoop.it
Most consumer companies spend big bucks to learn about their customers, but they don’t understand the return on that investment. Take four actions to fix the problem.
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Public Attitudes Toward Computer Algorithms | Pew Research Center

Public Attitudes Toward Computer Algorithms | Pew Research Center | Contemporary Challenges in Marketing | Scoop.it
Despite the growing presence of algorithms in daily life, the U.S. public expresses broad concerns over the fairness and effectiveness of computer programs making important decisions.
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The CMO Survey: Fall 2018 Report | Deloitte US | CMO

The CMO Survey: Fall 2018 Report | Deloitte US | CMO | Contemporary Challenges in Marketing | Scoop.it
The CMO Survey report collects and disseminates the opinions of top marketers to help predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society.
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The business value of design | McKinsey

The business value of design | McKinsey | Contemporary Challenges in Marketing | Scoop.it
How do the best performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? The value of design comes from top management rigor, company-wide teamwork, rapid iteration, and relentless user-centricity.
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Dialing in Perfect B2B Pricing - Bain & Company

Dialing in Perfect B2B Pricing - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
The better your company’s pricing abilities, the better its performance.
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How to Drive a Digital Transformation

How to Drive a Digital Transformation | Contemporary Challenges in Marketing | Scoop.it
Companies are using digital technologies to unlock new sources of economic value. But it takes more than technology alone. Leadership and culture both play important roles. Learn more.
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Customer Experience Tools and Trends 2018 - Bain & Company

Customer Experience Tools and Trends 2018 - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
When it comes to using tools that improve the experience, it pays to go all in with a few rather than dabble with many.
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Digital Transformation: A Roadmap - Bain & Company

Digital Transformation: A Roadmap - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
How to reinvent your company for its digital future.
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Social media: the new retail

Social media: the new retail | Contemporary Challenges in Marketing | Scoop.it
Social media, once a space for catching up with friends and family, quickly evolved far beyond that simple function. It has gained consumer attention for everything from previews of the latest fashion launches to classes in styling techniques, and has naturally progressed into a retail destination
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How predictive analytics can boost product development | McKinsey

How predictive analytics can boost product development | McKinsey | Contemporary Challenges in Marketing | Scoop.it
The up-front application of advanced and predictive analytics helps companies build product-development plans they can stick to, resulting in faster and on-time delivery.
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Competitive Advantage of Digital Champions - Infographic

Competitive Advantage of Digital Champions - Infographic | Contemporary Challenges in Marketing | Scoop.it
See which industries have a digital performance edge—and which don’t—in this infographic.
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Beware: This Hippo Kills Your Company!

Beware: This Hippo Kills Your Company! | Contemporary Challenges in Marketing | Scoop.it
Many traditional workplaces are threatened by HiPPOs. We’re not talking about big animals here. We are talking about HiPPO as the acronym for Highest Paid Person’s Opinion. What does this …
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Chris Wilkie's curator insight, December 6, 4:38 AM
The article highlights the benefits of tackling "HiPPOs" to become more progressive, but the process of becoming more progressive in an industry or business like ours begins in another place.
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The Economic Case for Combating Climate Change

The Economic Case for Combating Climate Change | Contemporary Challenges in Marketing | Scoop.it
Countries taking ambitious action against climate change can benefit macroeconomically without suffering an early-mover disadvantage.
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Building the New Global Enterprise

Building the New Global Enterprise | Contemporary Challenges in Marketing | Scoop.it
The structure of the multinational company that evolved over half a century is being overhauled as organizations adopt new value propositions for a radically changing global economy.
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How Vital Companies Think, Act, and Thrive

How Vital Companies Think, Act, and Thrive | Contemporary Challenges in Marketing | Scoop.it
To survive long term, companies need vitality—the capacity for growth and reinvention that creates an ongoing sense of urgency and the ability to address the challenges of lasting success.
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The Global Landscape of Corporate Vitality

The Global Landscape of Corporate Vitality | Contemporary Challenges in Marketing | Scoop.it
The Fortune Future index, developed in partnership with BCG, identifies the companies that have what every company needs in a fast-changing business environment: the capacity to explore new opportunities, renew strategy, and grow sustainably.
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Digital strategy: The four fights companies need to win | McKinsey

Digital strategy: The four fights companies need to win | McKinsey | Contemporary Challenges in Marketing | Scoop.it
Successful companies need clarity about the demands of digital technologies, strong leadership, agility and bold investments.
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Why Is One-Third of the World’s Food Being Lost or Wasted? - Infographic

Why Is One-Third of the World’s Food Being Lost or Wasted? - Infographic | Contemporary Challenges in Marketing | Scoop.it
Each year, 1.6 billion tons of food goes to waste. This infographic shows what’s behind the problem—and how we can solve it.
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Telling a good innovation story | McKinsey

Telling a good innovation story | McKinsey | Contemporary Challenges in Marketing | Scoop.it
Crafting innovation stories that appeal to people’s emotions helps new ideas cut through the clutter.
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How to Measure the Metrics that Matter - Bain & Company

How to Measure the Metrics that Matter - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
Used smartly, data can help measure performance in more nuanced and meaningful ways. Now may be the time to reevaluate your metrics.
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Transitioning to as-a-service business model

Transitioning to as-a-service business model | Contemporary Challenges in Marketing | Scoop.it
Many incumbent tech companies are adopting flexible consumption models (FCMs) to provide offerings “as a service.” But doing FCM “right” often requires transforming the operating model as well as the business model.
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Analytics in education: How colleges and universities can transform outcomes | McKinsey & Company

Analytics in education: How colleges and universities can transform outcomes | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Analytics in education, particularly in colleges and universities, can enable administrators to boost student engagement, increase enrollment, and even improve faculty productivity and research.
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