Contemporary Challenges in Marketing
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Contemporary Challenges in Marketing
Trends that will impact on Business
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Dialing in Perfect B2B Pricing - Bain & Company

Dialing in Perfect B2B Pricing - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
The better your company’s pricing abilities, the better its performance.
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How to Drive a Digital Transformation

How to Drive a Digital Transformation | Contemporary Challenges in Marketing | Scoop.it
Companies are using digital technologies to unlock new sources of economic value. But it takes more than technology alone. Leadership and culture both play important roles. Learn more.
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Customer Experience Tools and Trends 2018 - Bain & Company

Customer Experience Tools and Trends 2018 - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
When it comes to using tools that improve the experience, it pays to go all in with a few rather than dabble with many.
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Digital Transformation: A Roadmap - Bain & Company

Digital Transformation: A Roadmap - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
How to reinvent your company for its digital future.
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Social media: the new retail

Social media: the new retail | Contemporary Challenges in Marketing | Scoop.it
Social media, once a space for catching up with friends and family, quickly evolved far beyond that simple function. It has gained consumer attention for everything from previews of the latest fashion launches to classes in styling techniques, and has naturally progressed into a retail destination
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How predictive analytics can boost product development | McKinsey

How predictive analytics can boost product development | McKinsey | Contemporary Challenges in Marketing | Scoop.it
The up-front application of advanced and predictive analytics helps companies build product-development plans they can stick to, resulting in faster and on-time delivery.
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Competitive Advantage of Digital Champions - Infographic

Competitive Advantage of Digital Champions - Infographic | Contemporary Challenges in Marketing | Scoop.it
See which industries have a digital performance edge—and which don’t—in this infographic.
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Augmented Reality: Is the Camera the Next Big Thing in Advertising?

Augmented Reality: Is the Camera the Next Big Thing in Advertising? | Contemporary Challenges in Marketing | Scoop.it
“Camera marketing” using augmented reality is a fast-rising wave. Marketers need to move quickly.
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Blockchain beyond the hype: What is the strategic business value? | McKinsey & Company

Blockchain beyond the hype: What is the strategic business value? | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Companies can determine whether they should invest in blockchain by focusing on specific use cases and their market position.
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Auditing the Risks of Disruptive Technologies | Deloitte US

Auditing the Risks of Disruptive Technologies | Deloitte US | Contemporary Challenges in Marketing | Scoop.it
\Gain insight into how Internal Audit can keep pace with the risks associated with automation, cognitive intelligence, and other disruptive digital technologies.
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News Media in Western Europe: Populist Views Divide Public Opinion | Pew Research Center

News Media in Western Europe: Populist Views Divide Public Opinion | Pew Research Center | Contemporary Challenges in Marketing | Scoop.it
Across eight Western European countries, people with populist leanings have more negative attitudes about the news media than do those with non-populist views.
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Please hold: customer service executives must focus on digital upskilling - The Economist Intelligence Unit (EIU)

Please hold: customer service executives must focus on digital upskilling - The Economist Intelligence Unit (EIU) | Contemporary Challenges in Marketing | Scoop.it
The mass adoption of digital channels, from online sales to social media, should be an opportunity for companies and their customer service representatives to get closer to their clients. Yet many customer services leaders in Western Europe remain uncomfortable with digital disruption.
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10 Breakthrough Technologies 2018

10 Breakthrough Technologies 2018 | Contemporary Challenges in Marketing | Scoop.it
Dueling neural networks. Artificial embryos. AI in the cloud. Welcome to our annual list of the 10 technology advances we think will shape the way we work and live now and for years to come.
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Why Is One-Third of the World’s Food Being Lost or Wasted? - Infographic

Why Is One-Third of the World’s Food Being Lost or Wasted? - Infographic | Contemporary Challenges in Marketing | Scoop.it
Each year, 1.6 billion tons of food goes to waste. This infographic shows what’s behind the problem—and how we can solve it.
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Telling a good innovation story | McKinsey

Telling a good innovation story | McKinsey | Contemporary Challenges in Marketing | Scoop.it
Crafting innovation stories that appeal to people’s emotions helps new ideas cut through the clutter.
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How to Measure the Metrics that Matter - Bain & Company

How to Measure the Metrics that Matter - Bain & Company | Contemporary Challenges in Marketing | Scoop.it
Used smartly, data can help measure performance in more nuanced and meaningful ways. Now may be the time to reevaluate your metrics.
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Transitioning to as-a-service business model

Transitioning to as-a-service business model | Contemporary Challenges in Marketing | Scoop.it
Many incumbent tech companies are adopting flexible consumption models (FCMs) to provide offerings “as a service.” But doing FCM “right” often requires transforming the operating model as well as the business model.
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Analytics in education: How colleges and universities can transform outcomes | McKinsey & Company

Analytics in education: How colleges and universities can transform outcomes | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Analytics in education, particularly in colleges and universities, can enable administrators to boost student engagement, increase enrollment, and even improve faculty productivity and research.
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2018 Value Creators Rankings - The Interactive

2018 Value Creators Rankings - The Interactive | Contemporary Challenges in Marketing | Scoop.it
Explore our interactive guide to the top 50 large-cap value creators and the top 10 value creators in 33 industries.
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Blockchain beyond the hype: What is the strategic business value? | McKinsey & Company

Blockchain beyond the hype: What is the strategic business value? | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Companies can determine whether they should invest in blockchain by focusing on specific use cases and their market position.
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Digital Global Challengers Are Leapfrogging Competitors - Infographic

In this infographic, we explore how emerging-market leaders are breaking new digital ground.
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Drones "potentially as disruptive as the internet" according to Elevation film

Drones "potentially as disruptive as the internet" according to Elevation film | Contemporary Challenges in Marketing | Scoop.it
Dezeen launches a short documentary setting out how drones could revolutionise the way people travel and transform how buildings are designed and built
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Most Innovative Companies 2018: Innovators Go All In on Digital

Most Innovative Companies 2018: Innovators Go All In on Digital | Contemporary Challenges in Marketing | Scoop.it
BCG’s 2018 most innovative companies report focuses on the ways digital is transforming products, services, and the processes that create them. Read and download the full report.
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Mobile money in emerging markets: The business case for financial inclusion | McKinsey & Company

Mobile money in emerging markets: The business case for financial inclusion | McKinsey & Company | Contemporary Challenges in Marketing | Scoop.it
Meeting the mobile money needs of the unbanked in emerging markets is a vast opportunity. To succeed, providers need a clear view on what drives mobile money economics, and an innovative mind-set.
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