Emerging Technology for Digital Marketers
7 views | +0 today
Follow
Emerging Technology for Digital Marketers
A first-hand look at how new technology can aid the mission of today's digital marketer
Curated by Allen Weiner
Your new post is loading...
Your new post is loading...
Scooped by Allen Weiner
Scoop.it!

In the Kitchen with The Beauty Chef: Chai-Spiced Kombucha

In the Kitchen with The Beauty Chef: Chai-Spiced Kombucha | Emerging Technology for Digital Marketers | Scoop.it
A fermented probiotic drink, Kombucha is said to originate from China, making its way through Asia and Russia before reaching us in the West where it is now attracting a growing number of fans due to its health benefits. It is quite easy and inexpensive to make, just requiring a few ingredients.
more...
No comment yet.
Rescooped by Allen Weiner from The MarTech Digest
Scoop.it!

Building the Best Marketing Budget for Today’s B2B Environment

-Plan for technology’s increased role in marketing. A recent Gartner study found that by 2017, the CMO will spend more money on technology than the CIO. The right technologies benefit every aspect of a marketer’s day-to-day responsibilities, including content production, interaction with prospects, efficiency, benchmarking, accountability and ROI. With this knowledge, every B2B marketing department should have a defined budget for digital marketing technology in their 2013 plans.

 

-Review last year’s results and carefully consider processes, goals and benchmarks. Take a look back at 2012 and see what worked and what didn’t. Don’t be afraid to be honest – if you aren’t, you can’t make the decisions that will positively impact your business going forward.

 

-Think outside the “budgeting box.” Because the way we market to today’s empowered buyers is changing, the way we think about budgeting must evolve also. In years past, it was common practice to have one “agency of record.” Marketers should now consider having multiple boutique agencies, each of which specializes in a niche area. This will not only prove to be helpful, but also more cost effective.


Via CYDigital
more...
No comment yet.