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Rescooped by Malcolm Teo from Technology and Gadgets
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | EMarketing | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via Tiaan Jonker
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Kimberley Vico's curator insight, December 2, 2013 12:46 PM

To fulfill you with more information and availability through Google...

Marc Kneepkens's curator insight, December 2, 2013 3:56 PM

Amazing, what an incredible amount of information.

Luis Cano's curator insight, December 4, 2013 9:11 PM

Need more tools...

Rescooped by Malcolm Teo from SEO Tips, Advice, Help
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Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic] | Daily SEO Tip

Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic] | Daily SEO Tip | EMarketing | Scoop.it

Penguin 2.1 algorithm updates from Google have taken the SEO world by storm! Professionals dealing with optimisation have to rethink their strategies


Via Bonnie Burns
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Bonnie Burns's curator insight, November 27, 2013 11:28 AM

Penguin 2.1 algorithm updates from Google have taken the SEO world by storm! Professionals dealing with optimisation have to rethink their strategies to incorporate the new inputs and changes. How much have things changed in the SEO scenario post Penguin 2.1? Here’s a look at the various aspects of search engine optimisation with the associated changes.

Molchester Ltd SEO's curator insight, November 29, 2013 10:38 AM

Penguin, Panda, Hummingbird - whatever next?

www.molchester.co.uk

www.seoreselleruk.co.uk 

Rescooped by Malcolm Teo from Search Engine Marketing Trends
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SEO Demystified: SEO Doesn’t Confuse People – People Confuse People

SEO Demystified: SEO Doesn’t Confuse People – People Confuse People | EMarketing | Scoop.it

The one constant that you can count on in SEO is change – new rules, new restrictions, new algorithms, new devices, new penalties, new best practices...  These changes don’t go unnoticed by the SEO community – they result in blogs. Lots and lots of blogs. Maybe too many blogs?

Despite all of the available information, I talk to business owners everyday that don’t understand SEO. They are getting multiple calls and emails every week, but don’t act because they are confused by all of the information. “What does it all mean...

Read more: http://www.steamfeed.com/seo-demystified-seo-doesnt-confuse-people-people-confuse-people/


Via Igniva Solutions
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Sumaiya Banu's curator insight, August 27, 2013 6:17 AM

PeopleWorks enables HR to shortlist prospective candidates most suitable for the role necessitating the recruitment drive. You can define preset parameters and evaluate candidates based on these parameters.

TarBilisim's comment, October 7, 2014 11:32 AM
http://tarbilisim.com/BlogDetay/basarili-web-tasarimi/2/
Scooped by Malcolm Teo
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11 Useful Digital Marketing Statistics | Business 2 Community

11 Useful Digital Marketing Statistics | Business 2 Community | EMarketing | Scoop.it
A number of recent studies have uncovered some interesting statistics within the realm of digital marketing.
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Rescooped by Malcolm Teo from Technology in Business Today
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Tips on how to track your Business reputation on Social Media

Tips on how to track your Business reputation on Social Media | EMarketing | Scoop.it

Tips on how to track your Business reputation on Social Media http://su.pr/9XEmG3 ; #Socsell #Smtlive #SocialMedia #Socent #SocialMedia #Smm


Via TechinBiz
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Rescooped by Malcolm Teo from Content Marketing Tips
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Content Marketing 50: The Top 50 Content Marketing Resources on Twitter

Content Marketing 50: The Top 50 Content Marketing Resources on Twitter | EMarketing | Scoop.it

EContent Magazine just released the Content Marketing 50: The Top 50 Content Marketing Resources on Twitter. Among the listees are Jay Baer, Brian Solis, Heidi Cohen, Joe Pulizzi … and yes, Resonance Content Marketing made the cut too!


Via Tom George
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Tom George's curator insight, July 4, 2013 9:32 AM

Very proud of Rachel Parker of Resonance Content for making this list!

Rescooped by Malcolm Teo from Search Engine Marketing Trends
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How to Make Your Content Go Viral

How to Make Your Content Go Viral | EMarketing | Scoop.it

If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket.

And that’s a great theory — except for the fact that it’s completely wrong.

There’s a science behind why people share some things rather than others. We’ve analyzed thousands of pieces of online content and tens of thousands of products and brands in an attempt to understand why some things make the most-emailed list.

Read more: http://mashable.com/2013/07/09/jonah-berger-viral-content/

 

 


Via Igniva Solutions
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Rescooped by Malcolm Teo from Search Engine Marketing Trends
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Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding

Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding | EMarketing | Scoop.it

Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions. This change was first noticed by Kim Clinkunbroomer of Philly Marketing Labs.

Rather than charging advertisers on the traditional model of served impressions, this change to CPM bidding means that advertisers will be charged based on ad impressions that can actually be viewed in-screen by users. All campaigns running on the Google Display Network will now have this option.

Read more: http://www.searchenginejournal.com/google-introduces-change-adwords-pay-viewable-impression-cpm-bidding/79547/

 

 


Via Igniva Solutions
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Rescooped by Malcolm Teo from Business Improvement
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13 Best Social Media Management Tools

13 Best Social Media Management Tools | EMarketing | Scoop.it

Via Daniel Watson
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spyn studio's curator insight, September 2, 2013 11:49 AM

evolution is fast....!

Mike Doherty's curator insight, September 2, 2013 1:03 PM

In the following post you’re going to discover some of the most powerful social media tools on the market. These will help you save more time managing your social accounts, pull out actionable insights about influencers and ultimately help you get results.

Kat Stanley's comment, September 2, 2013 9:10 PM
Hootsuite has got to be my fave at this point!
Rescooped by Malcolm Teo from Cloud Computing Reviews
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Why This Is The Era Of Cloud Computing

Why This Is The Era Of Cloud Computing | EMarketing | Scoop.it
It is critical for users to be able to access data from any location, the growth of mobile cloud and industry applications are leading set of cloud standards.

Via preetam choudhary
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More Effective B2B Content Marketing with Storytelling, Positioning & Personas

More Effective B2B Content Marketing with Storytelling, Positioning & Personas | EMarketing | Scoop.it

Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story. It’s about making the story so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum.

 

This is the sage advice from Ardath Albee, a B2B Marketing industry thought leader and practitioner that consistently delivers useful information. In fact, Ardath was one of the participants in our Content Marketing Secrets project and has been in the B2B content marketing game a very long time. The following post is a summary of her presentation at the recent Content Marketing World.

 

B2B marketers are facing a business environment with an increasingly complex mix of channels and skills needed to create a content and eMarketing strategy that, when executed well, results in quantifiable proof to downstream revenues. While over 90% of B2B marketers are investing in content as part of their marketing mix, content marketing is more than just creating content that your buyers care about.

 

The first thing your content should do is capture attention, then create engagement and get people talking and sharing in relation to solving the problem. Once you do that, you’ll start to be able to quantify the contribution to revenue.

 

Continue Reading... 

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Rescooped by Malcolm Teo from Cloud Computing
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Hybrid Cloud Future: What It Looks Like and How to Get There

Hybrid Cloud Future: What It Looks Like and How to Get There | EMarketing | Scoop.it
If you're still debating about whether private or public cloud is the answer to your IT needs -- you're behind the curve. That's yesterday's debate.

Via Sandeep Mohan
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Rescooped by Malcolm Teo from SEO Tips, Advice, Help
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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | EMarketing | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.

Via Bonnie Burns
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Stephanie Smetana's curator insight, July 9, 2013 4:15 PM

I scooped this article from Bonnie Burns, and I loved the way she commented, "It’s an SEO + Social Media + PR win." This is so true of the PR and social media world. It's all about gaining trust and getting your brand out there, while still reaching for the top places in a Google search.

 

Another important aspect of this article to note, is Trond Lyngbo's comment that you should not just include social media into your SEO strategy, you must also integrate all these things together: SEO, social media and public relations. If you intelligently integrate all of these, the impact is multiplied; to compete, companies must evolve and integrate.

Linda Allen's curator insight, July 17, 2013 1:19 PM

I still have a pulse..