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Fight for Privacy - Q3 2014 - GlobalWebIndex | Know Your Audience

Fight for Privacy - Q3 2014 - GlobalWebIndex | Know Your Audience | eMarket | Scoop.it
Jean-Eric Pelet's insight:
64% worried about how companies
are using their personal data 

Hi Bill,

As we discuss in our new trend – The Fight for Online Privacy – internet users are more concerned about their digital footprint than ever before. Some 58% now in fact say that they are worried about the internet eroding their personal privacy, a figure which has been ticking upwards from 49% back in 2012.

It’s an issue which becomes even more pronounced when we look at corporateuse of data in particular. Here, close to two thirds (64%) express concern – a trend which demonstrates why transparent and open data policies have been elevated in importance.

Nevertheless, there are clear age-based patterns to note. While older consumers are the most likely to be worried about privacy, it’s the younger age groups who are more likely to be taking direct action – with 44% of 25-34s having deleted cookies and more than a fifth having used anti-tracking tools within the last month. In both instances, that puts them about ten percentage points ahead of 55-64s.

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How to improve your social media content

How to improve your social media content | eMarket | Scoop.it
Do you want to improve your social media content? Learn new ways to develop your social media.
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Why customer psychology is the key to successful content marketing

Why customer psychology is the key to successful content marketing | eMarket | Scoop.it
Do you leverage the power of emotions and customer psychology while creating content? 
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Digital public: looking at what algorithms actually do

Digital public: looking at what algorithms actually do | eMarket | Scoop.it
Today's communications platforms and the algorithms that power them have led to a radical change in how public discourse is conducted and public opinion formed.
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The teenage brain on social media

The teenage brain on social media | eMarket | Scoop.it
UCLA scientists use brain imaging to show that social media approval activates the same areas in teens’ brains as eating a favorite food or winning
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The New Consumer Journey: Why Social Media Matters

The New Consumer Journey: Why Social Media Matters | eMarket | Scoop.it
The online consumer journey has changed dramatically and social media now plays a central role in every stage. But does social matter more than ever?
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Social Selling: The Essential Action Plan - We Are Social USA

Social Selling: The Essential Action Plan - We Are Social USA | eMarket | Scoop.it
Social selling is one of the hottest opportunities in digital marketing today - here's how it works.
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Three Quarters of Podcast Audience Listening on Mobile

Three Quarters of Podcast Audience Listening on Mobile | eMarket | Scoop.it
Our latest research shows three-quarters of podcast listeners are now listening on mobile, while the figure for PCs/laptops has fallen to 59%.
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Cartographie des médias sociaux en 2017 - Blog du Modérateur

Cartographie des médias sociaux en 2017 - Blog du Modérateur | eMarket | Scoop.it
Le Blog du Modérateur fête ses 10 ans. Le panorama des médias sociaux de Fred Cavazza aussi. Depuis 2008, cette cartographie permet de faire le point sur l
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Christophe Benavent, Université Paris Ouest et Ecole Doctorale

Christophe Benavent, Université Paris Ouest et Ecole Doctorale | eMarket | Scoop.it

Le monde des plateformes est aussi celui des algorithmes qui sont les dispositifs qui couronnent les processus d'acquisition et de diffusio
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Social Media Puts Supply Chain Change at Your Fingertips - Inbound Logistics

Social Media Puts Supply Chain Change at Your Fingertips - Inbound Logistics | eMarket | Scoop.it
Texts, tweets, and posts are changing the ways in which the supply chain operates. Large suppliers and warehousing companies should use social media to better communicate with consumers and maximize productivity.
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Les tendances du Marketing Digital vues par les Big Boss - Marketing digital

Les tendances du Marketing Digital vues par les Big Boss - Marketing digital | eMarket | Scoop.it
A l'occasion des Big Boss Summer, les décideurs du digital reviennent en vidéo sur les principales tendances du secteur.
Jean-Eric Pelet's insight:
Utile pour les mémoires en digital...
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Quatre points dont les marques doivent tenir compte si elles investissent en programmatique cette année

Quatre points dont les marques doivent tenir compte si elles investissent en programmatique cette année | eMarket | Scoop.it
Les publicités ont plus d’impact lorsqu’elles atteignent les bonnes personnes dans les bonnes conditions. Chez comScore, nous mesurons quatre indicateurs qui se combinent pour former ce que nous appelons une « impression vérifiée ».
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What’s the Difference Between Gen Y and Gen Z? (Infographic)

What’s the Difference Between Gen Y and Gen Z? (Infographic) | eMarket | Scoop.it
Younger Millennials spend as much time on mobile devices as their older counterparts, but Gen Z spends more time on game consoles and tablets.
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Vous avez aimé le RGPD ? Vous allez adorer l'e-Privacy

Vous avez aimé le RGPD ? Vous allez adorer l'e-Privacy | eMarket | Scoop.it
Le Règlement Général sur la Protection des Données (le RGPD) entrera en vigueur dans quelques semaines, le 25 mai. Nous avions déjà abordé ce sujet dans un précédent éditorial.
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Is The Internet Of Things Dead, Or Is It Growing Up?

Is The Internet Of Things Dead, Or Is It Growing Up? | eMarket | Scoop.it
R/GA is betting big on the internet of things’ next phase–and it doesn’t involve smart fridges or speakers.
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John McGarry on LinkedIn: “Watch this video to find…

John McGarry on LinkedIn: “Watch this video to find… | eMarket | Scoop.it


Watch this video to find out how you can leverage the power of Facebook in your B2B marketing. If you only use LinkedIn you are missing a great opp…
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En Chine, le « jour des célibataires » déclenche un nouveau record de ventes

En Chine, le « jour des célibataires » déclenche un nouveau record de ventes | eMarket | Scoop.it
« Le double 11, c’est beaucoup plus que des prix cassés, a martelé Joe Tsai, vice-président d’Alibaba, en conférence de presse vendredi. Auparavant les courses, c’était une corvée, nous voulons rendre le shopping amusant ! »
Jean-Eric Pelet's insight:
« Le double 11, c’est beaucoup plus que des prix cassés, a martelé Joe Tsai, vice-président d’Alibaba, en conférence de presse vendredi. Auparavant les courses, c’était une corvée, nous voulons rendre le shopping amusant ! »
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Millennials more Brand-Loyal and Brand-Conscious than Gen Z - GlobalWebIndex Blog

Millennials more Brand-Loyal and Brand-Conscious than Gen Z - GlobalWebIndex Blog | eMarket | Scoop.it
Continuing our series comparing two generations, we examine how loyal Millennials are to brands in comparison to their younger counterparts in Gen Z.
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A Beginner's Guide to Media Planning in the Digital Age | GlobalWebIndex

A Beginner's Guide to Media Planning in the Digital Age | GlobalWebIndex | eMarket | Scoop.it
WeAreSocial
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Netlytic - social media text and social networks analyzer

Netlytic is a cloud-based text and social networks analyzer that can automatically summarize large volumes of text and discover social networks from online conversations on social media sites such as Twitter, Youtube, blogs, online forums and chats.
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Rescooped by Jean-Eric Pelet from La Newsletter du Marketing Mobile
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Etude / Près d'un tiers des internautes français sur Snapchat et Instagram - Stratégies

Etude / Près d'un tiers des internautes français sur Snapchat et Instagram - Stratégies | eMarket | Scoop.it
Près d'un tiers des internautes français (30%) utilisent désormais les réseaux sociaux Snapchat et Instagram, un usage en forte hausse sur les deux dernières années, selon une étude de Kanta

Via MMA France
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MMA France's curator insight, October 9, 2016 12:24 PM

L'image et la vidéo séduisent la nouvelle génération de mobinautes qui plébiscitent les applications Instagram et Snapchat.

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Using Social Media to Your Advantage in Transportation and Logistics - Inbound Logistics

Using Social Media to Your Advantage in Transportation and Logistics - Inbound Logistics | eMarket | Scoop.it
Social media outlets help transport and logistics companies connect with trading partners and clients, but must be used strategically, writes Bobby Harris, BlueGrace Logistics.
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Suivi de référencement et positionnement Google

Suivi de référencement et positionnement Google | eMarket | Scoop.it
Serposcope est un logiciel de référencement gratuit et open-source pour le suivi du positionnement Google et l'amélioration du SEO
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