Email selling for client acquisition and retention
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Email selling for client acquisition and retention
How to use email to retain exisiting customers and find new customers
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What Separates a "Good" Outreach Email from a "Great" One?

What Separates a "Good" Outreach Email from a "Great" One? | Email selling for client acquisition and retention | Scoop.it

For every group of outreach emails we receive, usually only a few are worth opening, and even fewer inspire a response. Take your outreach emails from good to great.

Simon West, Nett Sales's insight:

Simple and easy to follow ideas on what you need to do to get a response to your email...

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Marketers still need to work on mobile email: stats

Marketers still need to work on mobile email: stats | Email selling for client acquisition and retention | Scoop.it
While companies appreciate the importance of mobile email, they are a long way away from implementing best practice, with just 25% currently optimising emails for mobile.
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Use Email Marketing to grow your Social Media following

Use Email Marketing to grow your Social Media following | Email selling for client acquisition and retention | Scoop.it

Small business owners often ask me how do we gain a greater ‘Social Media’ following. It seems almost every small business is now trying to gain a presence on the social networks, and although the answer to the question is a whole subject by itself, I thought I would share with you some tips to grow your following through your Email Marketing campaigns.

Simon West, Nett Sales's insight:

Seems backwards, but makes sense to me!

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Hotmail WLSRD. Email marketers, be afraid, be very afraid!!

Hotmail WLSRD.  Email marketers, be afraid, be very afraid!! | Email selling for client acquisition and retention | Scoop.it
Nothing stands still in the world of email marketing. The only constant is change, and some of the new stuff to rear its head is certainly going to be changing how things happen in future.
Simon West, Nett Sales's insight:

this is the key: "But if your email marketing campaigns are measured more by blast radius than response, you’ll probably be feeling the effects of WLSRD. If you have any doubt as to the status of your IP in Hotmail, ask your email service provider to give you visibility of your SNDS status."

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Report: Australian marketing emails missing the mark

Report: Australian marketing emails missing the mark | Email selling for client acquisition and retention | Scoop.it
20% of emails sent by Australian brands do not reach the intended inbox, with 2% being sent to spam and the other 18% going missing or being blocked.
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How to Improve Email Clickthrough Rate by 583%

How to Improve Email Clickthrough Rate by 583% | Email selling for client acquisition and retention | Scoop.it
How HubSpot improved its email clickthrough rate by 583% using a personalized, segmented email with a funny video.
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Mobilising your email marketing | The Direct Marketing Association (UK) Ltd

Chances are you're reading this on a mobile or tablet device. And yet most brands, a staggering 84% aren't optimising their email for mobile.
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How Context Strengthens Your Entire Marketing Funnel

How Context Strengthens Your Entire Marketing Funnel | Email selling for client acquisition and retention | Scoop.it
How context can be applied to every stage in your funnel -- making your marketing all the more powerful.

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7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing

7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing | Email selling for client acquisition and retention | Scoop.it
Check out businesses that have totally humanizing marketing.
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Start Me Up! A profile of 

Leadfindr

Start Me Up! A profile of 

Leadfindr | Email selling for client acquisition and retention | Scoop.it
Leadfindr is a new startup from Mark Rogers and Econsultancy guest blogger Justin Rees. It is a social media lead generation platform that enables brands to use social media to find genuine prospects.
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14 Eye-Opening Stats You Probably Didn't Know About Spam

14 Eye-Opening Stats You Probably Didn't Know About Spam | Email selling for client acquisition and retention | Scoop.it
You can run, but you can't hide. Check out these 14 eye-opening stats about the pervasiveness of spam -- and how you can be lovable.
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Permission email marketing, it’s what we do isn’t it?

Permission email marketing, it’s what we do isn’t it? | Email selling for client acquisition and retention | Scoop.it
The question of permission and customers rights regarding marketing material is one that has privacy evangelists and marketers head to head. Many forms of direct marketing can be seen by the recipients as intrusive and disturbing and this has led to a bit of a backlash. 

In some cases, this has spawned legislation (as in TPS in the UK) and in others, poor publicity via the national media and threats of further control from politicians.

But, out of all of the different direct marketing channels, email seems to be the quietest when it comes to public outrage.
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101 Sure-Fire Ways to Make People Hate Your Marketing

101 Sure-Fire Ways to Make People Hate Your Marketing | Email selling for client acquisition and retention | Scoop.it
A list of 101 sure-fire ways to make people hate your marketing guts.
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Making sure your emails are read by your customers - the era of mobile internet

Making sure your emails are read by your customers - the era of mobile internet | Email selling for client acquisition and retention | Scoop.it
Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail.
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Last-click attribution is undermining your hard work

Last-click attribution is undermining your hard work | Email selling for client acquisition and retention | Scoop.it
Imagine you’re a football manager, your objective is to maximise the number of goals your team scores for your budget.
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Rescooped by Simon West, Nett Sales from Engaging Sales Conversations
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How to Sell if You Hate Selling

How to Sell if You Hate Selling | Email selling for client acquisition and retention | Scoop.it
Your success in business depends upon your ability to sell. It's time to get over your bad attitude.

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thebigword's curator insight, March 8, 2013 1:24 PM

Whether you want to believe it or not, being a freelance translator/interpreter means making sales. How do you make sales if you hate selling?

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The Entrepreneur's One-Day MBA

The Entrepreneur's One-Day MBA - pre-launch notification“Everything you wanted to know about growing a business but were afraid to ask!”
Entrepreneurs often ask themselves, "Do I need an MBA?"  A better question might be...

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Mobile email readers are more engaged, are you taking advantage? - Smart Insights Digital Marketing Advice

Mobile email readers are more engaged, are you taking advantage? - Smart Insights Digital Marketing Advice | Email selling for client acquisition and retention | Scoop.it
7 Tips for more effective mobile emails Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The cust. Marketing topic(s):Mobile email marketing. Advice by Kath Pay.
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68% of people use their smartphone for email, 26% for shopping

68% of people use their smartphone for email, 26% for shopping | Email selling for client acquisition and retention | Scoop.it
The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners.
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Who is responsible for deliverability? The ESP or the mailer?

Who is responsible for deliverability? The ESP or the mailer? | Email selling for client acquisition and retention | Scoop.it
Recent meetings with clients and prospects has raised this issue to the top of my mind: who exactly is responsible for deliverability?
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Rescooped by Simon West, Nett Sales from Grow Your Business
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Plate from the 16th century showing King Herod celebrating execution of St John the Baptist and left hanging precariously in woman's cottage sells for £570,000

Plate from the 16th century showing King Herod celebrating execution of St John the Baptist and left hanging precariously in woman's cottage sells for £570,000 | Email selling for client acquisition and retention | Scoop.it
The owner had no idea of the 500-year-old plate's true value and had kept it on her kitchen wall in her cottage in Somerset for many years.

Via Robert Craven
Simon West, Nett Sales's insight:

Not really relevant to email selling, but a great story...

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How did Charterhouse Auctions grow their business?

How did Charterhouse Auctions grow their business? | Email selling for client acquisition and retention | Scoop.it
The growth of a business from idea to birth through youth and onwards is a great concept. At what stage of the life-cycle of a business is yours? Rich... (Reading @EnCountry How did Charterhouse Auctions grow their business?

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Five ways to reinforce your ecommerce activities with email marketing

Five ways to reinforce your ecommerce activities with email marketing | Email selling for client acquisition and retention | Scoop.it
Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing.
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Want More Sales From Your Email? Think List Management

Want More Sales From Your Email? Think List Management | Email selling for client acquisition and retention | Scoop.it

If you’ve got a business and you’re using email marketing to get more sales then good for you! Many folks go right to offering discounts or sales. But before you send out your next offer, take a look at your email list.


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