Email Marketing Wording
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Email Marketing Wording
The value of your content and/or offer is what ultimately matters yet the words you use will present that value.
Curated by David Berry
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How To Use Memes to Build EASY Backlinks & Traffic

How To Use Memes to Build EASY Backlinks & Traffic | Email Marketing Wording | Scoop.it
Link building. Social engagement. Viral marketing.
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Lead Nurturing: Do It Right and Close More Deals

As marketers, we tend to put a lot of emphasis at the top of the funnel. Get those leads in, and sales will do the rest, or get the leads in and let your marketing automation system churn out content to them and hope and pray that they become "sales ready". 


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These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes

These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes | Email Marketing Wording | Scoop.it

You'll never believe Peter Koechley's OUTRAGEOUS headline writing tips.
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Does this line break look weird? Should I use a question mark? An exclamation point?
For Upworthy, it’s more akin to a science — and not one of those mushy sciences like anthropology or psychology, either. We’re talking straight-up particle physics.
For every article they publish, its writers come up with 25 headline options. They then A/B test the four most promising before settling on a winner. 

The result: In just 11 months, with a smallish staff and not much original content, Upworthy has built a sizable audience (8.7 million monthly unique visitors as of last November) for its socially progressive message, plus a Facebook following of more than 1 million fans....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 1, 2013 11:07 PM

Forget page view journalism. Learn how Upworthy applies science to the art of headline writing. Five headline tips that will have your content rocking and rolling.

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5 Variables to Test on Your Landing Page Headlines - Invesp

5 Variables to Test on Your Landing Page Headlines - Invesp | Email Marketing Wording | Scoop.it

Summary...

 

The Trigger & Benefit – A “trigger” in your headline gives readers a reason to continue reading your landing page. Simple trigger words include “Learn” “Get” “Save” or just about anything else that lets them know they are going to get something. The “benefit” outlines exactly what they will get.Power Words – Try powerful, compelling words. Something like this:
Write Killer Headlines
Headlines that Boost Your Sales
A Fast, Powerful Way to Get Brilliant ResultsKeywords – Keywords are the internet’s great gift to marketers. They let you know the language of your customer. Try different words in different combinations with the other options in this list.Length - Do any research on this and you will find excellent advice supporting short, long and just about every length of headline. It should be as long as it needs to be – and no more. Sub-headlines – Make sure you try combining headlines with sub-headlines to help get more information across and improve the chances that your visitors will stay.Questions & Commands

 


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CYDigital's curator insight, February 22, 2013 7:25 AM

Quick, helpful article as you consider LP testing and optimization.


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John Eiger's curator insight, February 22, 2013 12:33 PM

This is my insight

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Tried-and-True Email Marketing Must Adapt to New Trends in the UK - eMarketer

Tried-and-True Email Marketing Must Adapt to New Trends in the UK - eMarketer | Email Marketing Wording | Scoop.it

Excerpt...

 

But marketers face growing pressure to integrate email with other marketing efforts, including social media, search engine optimization (SEO) and direct mail. The explosion in UK mobile use is the other major influence on planning, since email can now reach UK consumers virtually anywhere and at any time. The downside is that firms must rethink email strategies and formats to make the most of smaller screens and behavior patterns of consumers on the go.

 

Marketers very much value email as a contributor to overall ROI, leads, acquisition, customer knowledge and engagement, yet email still suffers from underinvestment to some degree.

 

Approximately half (51%) of UK brand marketers polled by the Direct Marketing Association (DMA) UK said email marketing accounted for no more than 10% of their 2012 marketing budget. Yet one in every five respondents said they devoted at least 40% of their 2012 budget to email.

 


Via CYDigital
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CYDigital's curator insight, April 22, 2013 7:14 AM

Strange how little of the budget in the UK is dedicated to the most used tactic. Increase the budget to incorporate: marketing automation, testing and optimization, and responsive design (especially mobile).


  • See the article at www.emarketer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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70 useful sentences for academic writing

70 useful sentences for academic writing | Email Marketing Wording | Scoop.it

Back in the late 90s, in the process of reading for my MA dissertation, I put together a collection of hundreds of sentence stems that I felt could help me with my academic writing later on. And they did. Immensely. After the course was over, I stacked my sentences away, but kept wondering if I could ever put them to good use and perhaps help other DELTA / Trinity / MA / PhD students who know exactly what they want to say, but might have trouble finding the best way to say it.

So here are 70 sentences extracted and adapted from the original compilation, which ran for almost 10 pages. This list is organized around keywords (rather than functions / discourse categories) so I can explore each word’s ecosystem better, highlight common collocations and so on.

Before you start:

1. Pay close attention to the words in bold, which are often used in conjunction with the main word.
2. [   ] means “insert a suitable word here”, while (   ) means “this word is optional.”
3. Bear in mind that, within each group, some examples are slightly more formal / less frequent than others.
4. I am not claiming, by any stretch of the imagination, that these are the most common ways to use each word. These are just examples of academic discourse that I collected randomly in the late 90s.

Argue
a. Along similar lines, [X] argues that ___.
b. There seems to be no compelling reason to argue that ___.
c. As a rebuttal to this point, it might be (convincingly) argued that ___.
d. There are [three] main arguments that can be advanced to support ___.
e. The underlying argument in favor of / against [X] is that ___.
f. [X]‘s argument in favor of / against [Y] runs as follows: ___.

Claim
a. In this [paper], I put forward the claim that ___.

 

Read more: http://thepursuitoftranslation.wordpress.com/2013/04/19/70-useful-sentences-for-academic-writing/


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ғelιх c ѕeyғarтн's curator insight, November 22, 2014 5:48 PM

A mighty helpful list to keep close to your screen...

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Why your engagement rate is low and how you can fix it

Why your engagement rate is low and how you can fix it | Email Marketing Wording | Scoop.it
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.

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How to: write headlines that work for SEO | How to succeed in journalism | Journalism.co.uk

How to: write headlines that work for SEO | How to succeed in journalism | Journalism.co.uk | Email Marketing Wording | Scoop.it
Advice on how to understand SEO and why journalists need to think about writing five headlines for every news story...
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21 Examples of Great Typography in Web Design

21 Examples of Great Typography in Web Design | Email Marketing Wording | Scoop.it

Typography is certainly a very important element of web design. A website must have a good typographic foundation in order to communicate, explain, and even allow users to navigate its content. From typographic menus, to copy writing and headlines, good typography will make a big difference in any web design. Today we gathered some excellent examples of how to use typography to present content in an effective an beautiful way.


In this collection, you’ll see that no matter if it’s a complete typographical design or simply big headlines, typography can play a big role in a web design.

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Educate Yourself On How To Become Successful At Email Marketing

Lots of people have no idea how to successfully grow their online business through email marketing. If you are familiar with some of the tips that the pro's use, then there is no reason why you cannot keep your customers interested in your business through simple email marketing efforts. This article contains some helpful advice that will show you how to create a successful email marketing campaign.


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9 Questions to Help You Prioritize Content Creation [Template] - CMI

9 Questions to Help You Prioritize Content Creation [Template] - CMI | Email Marketing Wording | Scoop.it

Excerpt...

 

To help prioritize your content requests, consider developing a content request form that you share across all departments that might be asking you for content. Often requestors only have a vague idea of what their needs are when they ask for content to be created. The request form helps them drill down to their most essential needs — which will help you identify possible ways to incorporate them into your existing content plan, or to minimize the revision process so that you can free up time in your schedule to produce additional content. Moreover, the improved communication facilitated by the form helps you produce content that is more targeted, more appropriate, and better able to deliver the kind of results its requestor expects. Marketers also would be wise to use the form themselves, to help flesh out and prioritize their own ideas for content creation.

 


Via CYDigital
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CYDigital's curator insight, April 22, 2013 7:44 AM

A great tool...but we wonder if this builds more walls vs. bridges. We know requests flow into marketing from a variety of people for a variety of items, and organization is important. We just don't know if policing this process (or lack of process) should be done via a form (even an online form that extends a custom object from SFDC).


  • See the article at contentmarketinginstitute.com
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