Why Your Email Marketing Campaign Should Focus On Mobile First - Forbes | #TheMarketingAutomationAlert | Email Marketing | Scoop.it
When getting your message out, don't forget about mobile readers. (Image credit: AFP/Getty Images via @daylife) There's been some big mobile news recently.


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The Pew Internet & American Life Project, a non-partisan and non-profit “fact tank,” released their “Cell Phone Activities 2013” report. They found that 91% of American adults own a cell phone and of those 52% send or receive e-mail.


Cracking the 50% marker is an important milestone because too many e-mail marketing campaigns focus on how the e-mail will be seen first on a desktop computer before considering how it looks on mobile—when new data suggests businesses should be thinking mobile first if they want to appease their consumers.

Via CYDigital