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Copy vs. Design: Which is Most Important to Conversion?

Copy vs. Design: Which is Most Important to Conversion? | Email Marketing | Scoop.it
Two very different sites: one “dated, awkward, wordy;” the other “newer, looks better, better organized.
Norma Rickman's insight:

Don't let bad design happen to your good copy. Shiny & pretty design doesn't mean better conversions.

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Set the mood: don't let bad email copy ruin your sales letter

Set the mood: don't let bad email copy ruin your sales letter | Email Marketing | Scoop.it
Direct response copywriter, Glenn Fisher reveals why email copy should always put a reader in the right mood to read a sales letter.
Norma Rickman's insight:

Glenn suggests that the sales letter should be the first port of call for email copy writing. I think the product itself should be, next the sales letter.

 

But he's right that you need to match the tone of the email to the tone of the sales letter. Otherwise, your prospect has a huge disconnect when they hit the sales letter. Disconnect=not read=no sales.

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