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Scooped by Joshua Belliveau
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RSS Is Dying and Lying with Statistics - Internet Marketing Clarified

RSS Is Dying and Lying with Statistics - Internet Marketing Clarified | Email Marketing | Scoop.it
RSS Isn't dying, it's proliferating! Not everyone knows it, but of those that do, most see the value without doubt! Put your two cents in the comments!
Joshua Belliveau's insight:

Email marketing is effective, but is RSS reallying dying? I'm interested to hear what your thoughts are on this.  Am I so biased that I don't see the death of RSS?

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Marketers May be Underinvesting in Email, Social

Marketers May be Underinvesting in Email, Social | Email Marketing | Scoop.it
A new report [download page] from the Platt Retail Institute, conducted in association with the American Marketing Association and sponsored by hybris software, compares
Joshua Belliveau's insight:

There's no denying that marketing efforts outside of the company website have the potential to have a positive ROI.  According to this report, company websites are still offering the highest ROI compared to Social Media and Email Marketing (and have the 3rd highest ROI overall across all channels).  However, the point is really that there is a discrepancy between the amount allocated to each channel the channel's current relative importance.  Aligning the ordering could help to further enhance the ROI provided by each of the channels.

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