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[INFOGRAPHIC] 12 Fantastic Facebook Contest Ideas To Grow Your Email List - Jeffbullas's Blog

[INFOGRAPHIC] 12 Fantastic Facebook Contest Ideas To Grow Your Email List - Jeffbullas's Blog | Email Marketing | Scoop.it
Research shows 4 out of 7 possible ways to grow your email lists are connected to incentives. Here are 12 Facebook contest ideas to inspire your marketing. (12 Fantastic #FacebookContest Ideas To Grow Your Email!
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Email Marketing - 3 Predictions for 2014 - Everything Email

Email Marketing - 3 Predictions for 2014 - Everything Email | Email Marketing | Scoop.it
2014 will be a big one in terms of email marketing. See our predictions for this year. 1 – Emphasise on 'mobile-first' design. A recent study by.
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Maximize Your Email Content And Digital Marketing - Investor's Business Daily

Maximize Your Email Content And Digital Marketing - Investor's Business Daily | Email Marketing | Scoop.it
Maximize Your Email Content And Digital Marketing
Investor's Business Daily
Most marketers generate their best return on investment from email: $40 for every dollar spent.
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Best Responsive Email Marketing Template - Download! New Themes and Templates

Best Responsive Email Marketing Template - Download! New Themes and Templates | Email Marketing | Scoop.it

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Design Inspiration's curator insight, January 28, 2014 7:27 AM

#webdesign #email #marketing #premium #template Best Responsive Email Marketing Template ->

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5 Simple Tips for Mobile-Friendly Emails

5 Simple Tips for Mobile-Friendly Emails | Email Marketing | Scoop.it
Here are five simple things you can do now to ensure that your emails are mobile-friendly.
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Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers - ClickZ

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers - ClickZ | Email Marketing | Scoop.it
Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
ClickZ
There is no doubt there will be cries that Google has, once again, killed email marketing.
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What Are The MUST HAVES For Inbound Marketing Programs in 2014?

What Are The MUST HAVES For Inbound Marketing Programs in 2014? | Email Marketing | Scoop.it
These inbound marketing tactics MUST be part of your 2014 effort if you want to get found, get leads and drive sales. (RT @Mike2Marketing: What Are The MUST HAVES For Inbound Marketing Programs in 2014?
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Email Marketing and Spam | Social Media Today

Email Marketing and Spam | Social Media Today | Email Marketing | Scoop.it
Permission-based email continues to lead the pack in incredible click-through and conversion rates.
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Why Ecommerce Email Marketing isn't Dead (And What This Means ...

Why Ecommerce Email Marketing isn't Dead (And What This Means ... | Email Marketing | Scoop.it
E-commerce business has relied on email marketing for years, and for good reason. Check out why email marketing is still a viable practice.
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Seven Myths of Email Marketing [Infographic] - Profs | #TheMarketingAutomationAlert

Seven Myths of Email Marketing [Infographic] - Profs | #TheMarketingAutomationAlert | Email Marketing | Scoop.it
Email Marketing - Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.

Via CYDigital
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CYDigital's curator insight, November 10, 2013 5:03 PM

Myth schmyth. You want the real answer? Here it is...


TEST!

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2013 Email Marketing Trends [Infographic]

2013 Email Marketing Trends [Infographic] | Email Marketing | Scoop.it
Email marketing has grown to be one of the most valued resources for marketers. Email campaigns help keep your brand top of mind, allow you to deliver quick and timely messages and most importantly, they contribute to your overall ROI.

Via Thomas Faltin
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Top Email Marketing Tips To Increase Your Business

Top Email Marketing Tips To Increase Your Business | Email Marketing | Scoop.it
Marketing with email is as old as the Internet. There are more spam junk filters than there were a decade ago, but a personalized e-mail marketing strategy is a good thing for both the recipient and the business.

Via Thomas Faltin
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Infographic: Consumers who receive email marketing spend 83% more

Infographic: Consumers who receive email marketing spend 83% more | Email Marketing | Scoop.it

Email is decidedly less trendy than social media, and many studies have found it much more effective at converting sales.

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Wow

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Announcing Twitter Tailored Audiences | MailChimp Email ...

Announcing Twitter Tailored Audiences | MailChimp Email ... | Email Marketing | Scoop.it
If you're using email marketing, you know it's the channel with the best ROI for your company. After all, your…
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21% of Marketers Attribute up to 5% of Overall Revenue to Email Marketing - The ExactTarget Blog | #TheMarketingTechAlert

21% of Marketers Attribute up to 5% of Overall Revenue to Email Marketing - The ExactTarget Blog | #TheMarketingTechAlert | Email Marketing | Scoop.it
On Wednesday, The Relevancy Group published its ESP Buyer’s Guide that includes the inaugural evaluation, “The Relevancy Ring.” With a deep analysis of fourteen vendors across market segments, the three-month research process took...

 

Basic/ Excerpt...

 

Report findings include the following:

-- >  21% of those surveyed said that up to 5% of overall revenue can be attributed to email marketing

-- >  39% of enterprise marketers listed improving segmentation and targeting in their top five priorities for improving the ROI of their 2014 email programs

-- >  39% of enterprise marketers listed greater use of analytics for optimization in their top five priorities for improving the ROI of their 2014 email programs

-- >  32% of mid-market marketers listed improving segmentation and targeting in their top five priorities for improving the ROI of their 2014 email programs

-- >  31% of messages sent by marketers surveyed are automated, based on triggers from customer behavior

-- >  45% of marketers surveyed said their marketing department shares common goals

 

To purchase and view the entire report, click here.

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


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CYDigital's curator insight, January 27, 2014 6:20 AM

The basic question is the B2C v. B2B split. Regardless, there's room for significant growth.

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Unlock-the-Power-of-Your-Email-Marketing | Social Media Today

Unlock-the-Power-of-Your-Email-Marketing | Social Media Today | Email Marketing | Scoop.it
Email is an incredibly powerful marketing channel. Email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined.
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How to Write Magnificent Marketing Emails - AllBusiness (blog)

How to Write Magnificent Marketing Emails - AllBusiness (blog) | Email Marketing | Scoop.it
How to Write Magnificent Marketing Emails
AllBusiness (blog)
Regular email marketing campaigns have the power to help build relationships, draw in more clients, and grow your business.
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18 Email Marketing Stats That'll Make You Better at Your Job

Did you know that marketers sent over 838 billion emails in 2013? That's almost three times ...
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Email Marketing vs. Social Media Marketing – And The Winner Is? - Business 2 Community

Email Marketing vs. Social Media Marketing – And The Winner Is? - Business 2 Community | Email Marketing | Scoop.it
Business 2 Community
Email Marketing vs. Social Media Marketing – And The Winner Is?
Business 2 Community
Research shows that email marketing is still far more effective and outperforms social media marketing in every way.
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How Gmail's Tab Feature Has Changed Email Metrics and User Behavior - MarketingProfs.com (subscription)

How Gmail's Tab Feature Has Changed Email Metrics and User Behavior - MarketingProfs.com (subscription) | Email Marketing | Scoop.it
MarketingProfs.com (subscription) How Gmail's Tab Feature Has Changed Email Metrics and User Behavior MarketingProfs.com (subscription) This summer, when Google introduced Gmail Tabs—a feature that automatically filters incoming messages into...
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How to assess marketing automation and social solutions - ITBusiness.ca (blog)

How to assess marketing automation and social solutions - ITBusiness.ca (blog) | Email Marketing | Scoop.it
How to assess marketing automation and social solutions ITBusiness.ca (blog) Marketing automation tools provide companies the ability to execute inbound and outbound marketing strategies with greater visibility, more control throughout the process...
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Infographic: All Email Marketing That Sizzles Is Not Spam

Infographic: All Email Marketing That Sizzles Is Not Spam | Email Marketing | Scoop.it
This infographic from LeadPages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder.

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Using Personas for Email Marketing - Smart Insights | #TheMarketingAutomationAlert

Using Personas for Email Marketing - Smart Insights  | #TheMarketingAutomationAlert | Email Marketing | Scoop.it

Condensed...

 

So let’s look at the two different types of Buyer Personas. For clarity’s sake, I’m labelling them differently to how they’re labelled elsewhere:

-- >  Persona: This addresses the motivation (i.e. what the buyer needs, what are their challenges and goals, what motivates them  etc)

-- >  Personality: This addresses their temperament (i.e what triggers they respond to, how they navigate, read and perform tasks etc)

 

Using their Persona template, Hubspot created their own personas and segmented their database according to these 3 main personas. They then achieved personalisation by sending the relevant information that was relevant to their personas’ goals and challenges.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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CYDigital's curator insight, November 11, 2013 10:29 PM

Everything piece of content going out the door should be personafied. The real question: is your database personafied? If it isn't, then you can't execute on a persona-based outbound effort.

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For Every $1 Invested In Email Marketing, The Average Return Is $44.25!

For Every $1 Invested In Email Marketing, The Average Return Is $44.25! | Email Marketing | Scoop.it
Increasing usage of mobile devices has totally revolutionized M-commerce industry. Large number of consumers are expected to use mobile for every single task

Via Thomas Faltin
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All Email Marketing That Sizzles Is Not Spam #INFOGRAPHIC

All Email Marketing That Sizzles Is Not Spam #INFOGRAPHIC | Email Marketing | Scoop.it
Permission-based email continues to lead the pack in incredible click-through and conversion rates.

Via Brian Yanish - MarketingHits.com
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