Email & Multichannel Marketing
106 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Joao Ribeiro
Scoop.it!

Gmail Tabs: You Will Survive (and Thrive) | Email Institute

Gmail Tabs: You Will Survive (and Thrive) | Email Institute | Email & Multichannel Marketing | Scoop.it

When Gmail first announced its 'Tabs' feature, it seems the email marketing world quickly moved into worry mode. Numerous "how to survive"-type articles were written, while dozens of other articles wondered if Tabs would kill email marketing.

more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

The Most (and Least) Effective Keywords in Email Subject Lines

The Most (and Least) Effective Keywords in Email Subject Lines | Email & Multichannel Marketing | Scoop.it
Email Marketing - Emails with the word alert in their subject lines have a higher than average open rate, whereas those with report” have a lower average lower open rate, according to a ...
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

8 reasons why email will never die | Email Worx

An email address is at the heart of people's ID and makes possible a massive range of our daily interactions - with each other, with brands and shops, with
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Email marketing for Kickstarter campaigns - Campaign Monitor

Email marketing for Kickstarter campaigns - Campaign Monitor | Email & Multichannel Marketing | Scoop.it
The latest from the Campaign Monitor blog.
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

How to Measure and Automate Email Marketing

How to Measure and Automate Email Marketing | Email & Multichannel Marketing | Scoop.it
Email marketing has a large number of metrics that help judge the success of your campaigns. But how should you view these metrics in light of your overall marketing and business objectives?
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

A Spammer's Little Black Book

A Spammer's Little Black Book | Email & Multichannel Marketing | Scoop.it
In my last post, Spam – A Lucrative Parallel Economy in Europe, I wrote about the economics of spam according to a study by Prof. Dr. Thorsten Holz of Germany. Today I want to share more details from that study as well as a surprising discovery.
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Do People <3 Symbols in Subject Lines?

Do People <3 Symbols in Subject Lines? | Email & Multichannel Marketing | Scoop.it
If your inbox looks anything like mine, you probably saw quite a few email subject lines that looked like this around Valentine's Day: Symbolically speaking, the hearts within the first two emails fit within the context of the subject line, and one...
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Five Reasons You Should Stop Using No-reply Email Addresses Right Now

Five Reasons You Should Stop Using No-reply Email Addresses Right Now | Email & Multichannel Marketing | Scoop.it
A lot of email marketers use no-reply addresses to send their emailings.
The wide variety of excuses to do so range from ‘Nobody answers my emails anyway’ to ‘I don’t want to receive out of office emails’.
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Google Announces New Gmail Inbox

Google Announces New Gmail Inbox | Email & Multichannel Marketing | Scoop.it
Google recently announced that the Gmail inbox experience is changing, and significantly so.
Users will still be able to keep their "classic" inbox view if desired.
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Relevancy and Personalization are the Keys to Email Marketing Success

Relevancy and Personalization are the Keys to Email Marketing Success | Email & Multichannel Marketing | Scoop.it
Customers are more connected than ever, with options for product research ranging from the mobile devices in their pockets, to one of the several computers they may use for work and play, to other portable devices and tablets.
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Case study: Add us to Gmail Primary Tab - Email Design Review

Case study: Add us to Gmail Primary Tab - Email Design Review | Email & Multichannel Marketing | Scoop.it
Strategy, design & HTML code best practice in email marketing
Joao Ribeiro's insight:

A popular topic amongst marketers at the moment is the most recent curveball from Google: Gmail tabs. It is still early days and it will be interesting to see what the long-term effects will be for email marketers.

more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

What Yahoo!'s Email Recycling Initiative Means For You - The ExactTarget Blog

What Yahoo!'s Email Recycling Initiative Means For You - The ExactTarget Blog | Email & Multichannel Marketing | Scoop.it
According to their recent Tumblr post, on July 15 Yahoo! will re-release previously owned Yahoo! IDs so that the general public may stake a claim on them one more time. The Yahoo!
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

E-mail Marketing - A Gmail redesign may pose challenges for some retailers - Internet Retailer

E-mail Marketing - A Gmail redesign may pose challenges for some retailers - Internet Retailer | Email & Multichannel Marketing | Scoop.it
Internet Retailer - Marketing/E-mail Marketing - A Gmail redesign may pose challenges for some retailers
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Why I don’t ❤ Special Characters: Part 1, by Luke Glasner (Glasner Consulting) | eDataSource Blog

more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

8 Secrets to a Successful Email Newsletter

8 Secrets to a Successful Email Newsletter | Email & Multichannel Marketing | Scoop.it
Have you heard? Less is more especially when it comes to your email marketing newsletter. If you're looking for easy ways to improve your existing newsletter (or start one from scratch) then look no further.
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

JCPenney’s Mobile Aware Email Makeover

JCPenney’s Mobile Aware Email Makeover | Email & Multichannel Marketing | Scoop.it
While responsive design is getting all the buzz, there are many gradations of email design between the old desktop-centric designs and full-fledged responsive designs.
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience | Email & Multichannel Marketing | Scoop.it
Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important?
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

Quick Actions Allow Gmail Users to Convert Before Opening

Quick Actions Allow Gmail Users to Convert Before Opening | Email & Multichannel Marketing | Scoop.it
Gmail recently announced a new feature, called “Quick Actions,” that will allow users to perform actions right in their inbox without needing to open emails first.
more...
No comment yet.
Scooped by Joao Ribeiro
Scoop.it!

The Best of the Email Swipe File: Levi’s

The Best of the Email Swipe File: Levi’s | Email & Multichannel Marketing | Scoop.it
This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
more...
No comment yet.