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Scenario design workshop

In this interactive session, participants will first identify the decisions and actions that learners need to make on the job. Then they’ll use a simple formula to brainstorm realistic scenarios that help learners practice making those decisions and taking those actions. These scenarios could be short, one-choice scenes or complex, branching stories.

 

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FUTURE INTERACTION DESIGN

FUTURE INTERACTION DESIGN | Element & Motif | Scoop.it

The value of the novel in designing for experience
Peter Wright and John McCarthy

 

We conclude with one or two interesting examples of design work that seem to capture the spirit of this approach to design.

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Personas and Storytelling - Whitney Interactive Design

Personas and Storytelling - Whitney Interactive Design | Element & Motif | Scoop.it

Personas and Storytelling

 

Personas work because they tell stories. Stories are part of every community. They communicate culture, organize and transmit information. Most importantly, they spark the imagination as you explore new ideas. They can ignite action.

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Service Design in emergency waiting room

This service design project was carried out by Transformator Design Group at Karolinska University Hospital in Stockholm, spring 2010.
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An introduction to user journeys - Boxes and Arrows: The design behind the design

 Creating a user journey places a strong emphasis on personas and also merges the creation of scenarios and user flows. However, unlike user flows, hierarchies, or functional specs (which explain the interaction between a user and a system’s logic and processes), user journeys explore a user’s mental and lived “patterns, processes, and paths” and translate these into web-based experiences.

[2005]

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B2B Marketing: Persona-based marketing: Powerful tools for connecting with prospects and customers

B2B Marketing: Persona-based marketing: Powerful tools for connecting with prospects and customers | Element & Motif | Scoop.it

Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer-based on real-life data and intelligence-and then using that character as the touchstone for promotional and selling decisions.

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Encyclopedia of Human-Computer Interaction

Encyclopedia of Human-Computer Interaction | Element & Motif | Scoop.it
Welcome to a new type of encyclopedia! It's free, it includes videos, commentaries, and lots more. All chapters are written by leading figures within each subject. As such, it's different from the Wikipedia....
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