Influencer marketing
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4 Beauty Brands that are Winning at Influencer Marketing - TapInfluence

4 Beauty Brands that are Winning at Influencer Marketing - TapInfluence | Influencer marketing | Scoop.it
Here are some beauty brands who have used influencer marketing to acquire massive wins. Click to read on.
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Google déploie son outil de recherche de styles

Google déploie son outil de recherche de styles | Influencer marketing | Scoop.it
Actualité médias : Google vient d'ajouter une nouvelle fonctionnalité à sa recherche d'images, « Style Ideas », qui permet d'obtenir des suggestions vestimentaires et de styles à travers la recherche « d'images lifestyle ». (#816921)
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Amazon quietly launches its own social media influencer program into beta

Amazon quietly launches its own social media influencer program into beta | Influencer marketing | Scoop.it
Social media influencers - like Instagram stars or YouTube celebs - often promote products they like, either as part of a brand relationship or as means of..
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The current state of the beauty influencer market in 7 charts | Glossy

The current state of the beauty influencer market in 7 charts | Glossy | Influencer marketing | Scoop.it
Ultimately, leveraging influencers bolsters engagement. Pixability found that views, subscribers and engagement of brand videos is higher on all counts when influencers are involved. So, while a schism may be erupting between micro-influencers and influencers, the charts show it pays to team with both.
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MinuteBuzz : adieu site web, adieu articles !

MinuteBuzz : adieu site web, adieu articles ! | Influencer marketing | Scoop.it
MinuteBuzz supprime son site web, et les articles qui vont avec. Pour Laure Lefevre et Maxime Barbier, les fondateurs, le futur de l’info se trouve en vidéo sur les réseaux sociaux.
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Periscope Update Adds Doodling, More Viewer Statistics In Twitter's Effort To Beat Facebook Live

Periscope Update Adds Doodling, More Viewer Statistics In Twitter's Effort To Beat Facebook Live | Influencer marketing | Scoop.it
Twitter introduced a new fun feature and more statistics for broadcasters to Periscope in its effort to be the go-to live video player on mobile.
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3 Great Influencer Marketing Tools You’ve Never Heard Of

3 Great Influencer Marketing Tools You’ve Never Heard Of | Influencer marketing | Scoop.it
Influencer marketing tools that will make your influencer identification and outreach easier than ever.

Via Yuval Maoz
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How Adidas is using micro-influencers - Digiday

How Adidas is using micro-influencers - Digiday | Influencer marketing | Scoop.it
Adidas is using micro-influencers to drive sales throughout Europe.
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Smashbox Believes Influencers Are the Future - 29Secrets

Smashbox Believes Influencers Are the Future - 29Secrets | Influencer marketing | Scoop.it
Remember how the late nineties ushered in the age of celebrities? Supermodels were replaced by movie and TV stars, and while we always knew top names, it was famouses linked to upcoming projects who got top billing in terms of magazine covers and major fashion campaigns. Well enter: the age of influencers. Or so we can gleam from Smashbox’s recruitment of Vlada Haggerty.
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How Birchbox is using Snapchat to drive sales - Digiday

How Birchbox is using Snapchat to drive sales - Digiday | Influencer marketing | Scoop.it
Its Snapchat followers are actively screenshotting branded URLs and sending direct messages.
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Comment les millennials ont-ils utilisé Instagram ?

Comment les millennials ont-ils utilisé Instagram ? | Influencer marketing | Scoop.it
En 2016, sur Instagram, les millenials on surtout été #swag se sont fixés des #goals et se sont bien marrés autour de #meme. S’il est vrai qu’ils se sont beaucoup photographiés autour de #aesthetic et #beastmode, cela ne les a pas empêché de lire #bookstagram. Voici les hashtags (mots dièses), les plus utilisés par cette génération en 2016.
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Google : un concept store pour les produits dérivés des YouTubeurs

Google : un concept store pour les produits dérivés des YouTubeurs | Influencer marketing | Scoop.it
Actualité médias : Le portail dédié aux vidéos va déployer à Londres un magasin physique, Creator Store, destiné à la vente de produits dérivés des YouTubeurs britanniques et internationaux les plus célèbres. Une première du genre. (#726374)
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Poster sur Instagram c'est bien, être vu c'est mieux

Poster sur Instagram c'est bien, être vu c'est mieux | Influencer marketing | Scoop.it
Milky dévoile quelques clés pour se perfectionner sur Instagram dans sa dernière infographie.
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